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Customer Appreciation – Children’s Fairyland Posted: 07 Apr 2014 08:16 AM PDT For more than 50 years, kids have been enchanted with Children's Fairyland. Many places tout themselves as "made for children," but this Oakland, Calif., theme park will not admit people without kids in tow, and sure enough, everything is designed for the smaller-statured, from the puppet theater to the train ride to even the restrooms. Such a magical place requires magical marketing, and sure enough the print orders that come to PsPrint from the Fairyland folks are always colorful and joyful, from the informational brochures to the postcard handouts to even the business cards, which feature the whimsical logo on one side and the iconic Fairyland key on the other: Back of business card for Children's Fairyland.   Fairyland is a nonprofit organization that depends on grants, memberships, donations and fundraisers, such as its annual gala, for which people go all out with costumes. Here is the save-the-date PsPrint printed for this year's summertime event:   Save-the-date for Children's Fairyland.   If you grew up in the San Francisco Bay Area, chances are you've been to Fairyland, so here are a couple more examples of its print marketing that are sure to make you nostalgic: Brochure cover for Children's Fairyland.   Front of postcard for Children's Fairyland. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – Children's Fairyland appeared first on PsPrint Blog.

20 Creative Easter Marketing Advertisements Posted: 07 Apr 2014 05:00 AM PDT Forget St. Patrick's Day. Easter is the first opportunity after the huge Christmas/Hanukkah/New Year winter holidays for marketers to launch no-holds-barred marketing campaigns. The timing is perfect: consumers have largely recovered from winter holiday spending and many have received tax return checks. Spring is in the air, and customers are ready to get out of the house, shed cabin fever and start shopping again. Now is the time to sell because customers want to buy, and Easter marketing is a great way to kick off the spring sales season. Of course, that means your Easter marketing has to be top-notch in order to attract customers (and lure them away from your competitors). For your inspiration, here are 25 creative Easter marketing advertisements that can get your own creative marketing juices flowing. 1. "Magic Easter" outdoor advertisement by Unitas/rnl   2. Fashion retail stores Easter egg print ad by Magnet Advertising   3. Easter greeting card by Celementine   4. Dark Easter Ale "Unleash the Bad Rabbit" campaign by RBH   5. Shoppyland print ad by KOMET, Bern   6. Heineken chocolate beer ad   7. Singapore Zoo Easter egg hunt ad   8. Target Easter advertisement   9. McDonald's Big Mac Easter egg advertisement   10. Brandt "Don't let smells mix" refrigerator advertisement   11. Zaini coffee candies by Leo Burnett Italy   12. Aquafresh Milkteeth advertisement   13. Soundtrax ad by Colenso BBDO   14. Brewsees Easter advertisement   15. Florida Aquarium Easter advertisement   16. Excelsior egg craftsmanship advertisement   17. Corporate Easter ad for Raiffeison Bank   18. Shaws chocolate Easter advertisement   19. 2013 Easter Bunny Apology Tour advertisement 20. Kolner Zoo Easter ad   As you can see, Easter serves as a marketing theme for all kinds of products, services, and experiences. And though churches often market their Easter services and many companies employ the Easter Bunny as an ad element, your own Easter marketing doesn't have to include either – or, it could include both! Get creative with your Easter marketing efforts to boost Easter sales this year. In the meantime, share your favorite Easter marketing advertisements with us below in the comments! The post 20 Creative Easter Marketing Advertisements appeared first on PsPrint Blog.

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