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Customer Appreciation – Patti Rutland Jazz Posted: 15 Apr 2014 08:30 AM PDT Patti Rutland Jazz has danced its way into PsPrint's heart. A customer since 2010, Patti Rutland Jazz is an outreach program in Alabama that teaches almost 6,000 children each week about the art of dance. At the end of each year, four recitals are held in which the children get to dance on a real stage. "If it were not for the very reasonable prices of PsPrint, we could never afford to communicate with the parents of the children," artistic director Patti Rutland Simpson told me. "We just sent out the recital invitations!" Invitation for Patti Rutland Jazz recital. As a nonprofit, Patti Rutland Jazz runs on grants, donations and fundraising, so PsPrint's low-cost printing comes in handy: Postcard for Patti Rutland Jazz. The professional dance company says it uses PsPrint for everything, including promotional posters, newsletters, postcards and playbills, such as this one: Booklet cover for Patti Rutland Jazz. Patti Rutland Jazz hosts three main stage shows each year. This year, actor Ben Vereen will be the guest artist. "Thanks to PsPrint’s quality, we look like a company that could have Ben Vereen!" says Simpson. "Your work is second-to-none, and I will be very proud when he sees our playbill for this show." Poster for Patti Rutland Jazz. "I would not even consider visiting another printing website, much less ordering from anybody other than PsPrint," Simpson says. Jazz hands! Brochure cover for Patti Rutland Jazz. Postcard for Patti Rutland Jazz. Invitation for Patti Rutland Jazz. Booklet cover for Patti Rutland Jazz. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – Patti Rutland Jazz appeared first on PsPrint Blog.

Why It’s OK To Print Earth Day Marketing Materials Posted: 15 Apr 2014 05:30 AM PDT Want to market your products and services on Earth Day? Great! You can easily reach your target audience with posters, flyers, direct-mail postcards and – wait! Stop the presses! Isn't all this print marketing material sacrilegious on Earth Day? Doesn't go against the very fiber of what Earth Day is all about – preserving the ecosystem? How can you effectively market your business on Earth Day without destroying the environment? Well, the fact is that printing marketing materials isn't nearly as damaging as some would have you believe. In fact, it's easy to justify printing Earth Day marketing materials when you know the true facts. The following details why it's OK to print Earth Day marketing materials. Print is green Let's start by examining several statistics published on PrintIsBig.com: The paper industry plants three times more trees than it cuts 60 percent of the power used to produce paper is supplied by on-site renewable energy sources Greenpeace Co-founder Dr. Patrick Moore says "To address climate change, we must use more wood, not less. Using wood signals the marketplace to grow more trees." The fact is that the paper and printing industries are among the most sustainable businesses in the world. It simply does not make sense for these enormous industries to purposely deplete their own resources. There are more forests in the U.S. today than there were 50 years ago in large part because the paper and printing industries work hard to outpace their resource consumption threefold. Photo credit PrintIsBig.com Eco-friendly printing companies make the difference The facts show that printing marketing materials ultimately creates a natural resource surplus, but you can take your green agenda a step further by choosing an eco-friendly printing company. Eco-friendly printing companies feature: recycled paper stocks, which minimize new resource consumption soy-based inks, which release far fewer volatile organic compounds (VOCs) than petroleum-based inks; plus, they produce more vivid colors staggered distribution centers, which minimize shipping distances nationwide and associated gas emissions When you choose an eco-friendly printer to handle your Earth Day print marketing, you can rest assured you're not making a negative impact on the environment. Photo credit Happy Days Photos and Art via Flickr Creative Commons license That's all good, but e-marketing is still more eco-friendly, right? Wrong. In fact, e-marketing can actually have a detrimental effect on the environment. Consider the following facts from PrintIsBig.com: spam email wastes 33 billion kilowatt hours annually, which is the equivalent of greenhouse gas emissions from 3.1 million cars and 2 billion gallons of fuel the average person wastes 2.4 times more energy powering a single computer than the energy used to produce the paper they use each year It's important to understand that even though something might be delivered electronically, it still uses considerable energy resources – those energy resources often come from non-green energy such as coal electric plants. At the same time, forestry is the most renewable energy source in the world. Photo credit Sebastian Fuss via Flickr Creative Commons license Don't forget the economy We would never say that the ends justify the means in terms of destroying the environment, but given the printing industry's overall positive impact on the environment it's important to understand the economic impact print marketing has. Without effective print marketing, millions of businesses would fail to connect with customers, who are the infrastructure of the entire American economy. Without print marketing, we risk economic collapse. Without a powerful economy, immediate survival takes precedence over sustainability, and the green agenda is lost. If you want to promote your business on Earth Day, print marketing might be your most effective tool. Armed with these facts, you can not only justify print marketing on Earth Day, you can't justify not taking advantage of the power of print marketing on Earth Day. Choose an eco-friendly printing company, contribute to the economy, and put food on the table for your family. And after dinner? Plant a tree. Photo credit Alex Indigo via Flickr Creative Commons license The post Why It’s OK To Print Earth Day Marketing Materials appeared first on PsPrint Blog.

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