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Posted: 09 Apr 2014 08:19 AM PDT

So you're getting married, and you're already overwhelmed with all the options for flowers, cakes, dresses and so on. Plus, you want to support small business. What to do? Along comes PsPrint customer Indie Wed, which is a traveling bridal fair that showcases smaller, independent businesses – and is aimed directly at "couples with an independent spirit."

Indie Wed founder Kelly Maron Horvath owned a graphic design and letterpress studio in the Chicago area, and by visiting independent craft fairs, she was inspired to start her own that focused on weddings. The first Indie Wed fair was held in Chicago four years ago. Since then the company has expanded to fairs across the Midwest and is looking to continue growing.

Horvath is a designer herself, and her Indie Wed printing jobs reflect her DIY-ness – they have a handmade look that isn't commercial at all. Horvath says her favorite booklet is this one:

Booklet cover for Indie Wed.

"I use PsPrint for all the marketing materials for our events, from postcards and posters to programs," Horvath told me. A Chicagoland resident, Horvath skips shipping charges by picking up her print orders in person. "I like that the Chicago facility is right down the street from me, and my go-to-guy Randy is the best!"

PsPrint says, "I do!" to having Indie Wed as a loyal customer.

Front of postcard for Indie Wed.

Poster for Indie Wed.

Front of postcard for Indie Wed.

Booklet cover for Indie Wed.

CAMbadge April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page.

The post Customer Appreciation – Indie Wed appeared first on PsPrint Blog.

Must-Have Easter Marketing Tools

Posted: 09 Apr 2014 05:00 AM PDT

PsPrint features customizable designs such as this one for your Easter marketing materials. You just personalize it and print it!

What makes a great Easter marketing campaign? Getting the right message and an attractive offer in front of your target customer base. The best method for reaching those who are most likely to buy your products and services for Easter can vary between industry; however, there are a few staple marketing tools proven to work well for just about any company. If you want to increase your odds of generating Easter profits, consider the following must-have Easter marketing tools.

1. Postcards

Direct-mail postcards are excellent Easter marketing tools. They can extremely well-targeted for your customers, which increases the likelihood you'll earn a good response rate and simultaneously eliminates wasted marketing investment. Easter postcard marketing can be particularly effective when you give customers a time-limited discount coupon or coupon code to cash in.

2. Flyers and posters

If you want to reach customers in specific neighborhoods or in busy shopping districts, strategically placed flyers and posters can generate tons of customer foot traffic for your business. Flyers and posters can lead customers to your store, reveal a special Easter promotion, or even drive online and off-site interest – especially useful if you don't have a physical presence near the location you want to market in.

3. Banners

Few marketing materials can generate on-site impulse purchases as well as large vinyl banners. If you're located in a busy retail shopping district, a huge banner outside your door can help draw customers from the other side of the street. Even if you don't have a retail location, banners placed at high-traffic intersections can't be missed. Include a simple memory hook on your banners so fast-driving customers understand your message and how to contact you at a glance.

4. Greeting cards

Send Easter greeting cards to your best customers to thank them for their continued business and wish them a happy holiday. Demonstrating your appreciation can go a long way toward establishing customer loyalty; in addition, showing customers that you celebrate the same holidays they do can lend a sense of solidarity: "we're all in this together." You can include a special offer as your expression of appreciation in your greeting card to motivate follow-up purchases.

5. Door hangers

Door hangers are among the most powerful Easter marketing tools because they're impossible to ignore, they're not bundled with competitors' marketing materials, and they cheap to print and distribute. Like postcards, you can turn your door hangers into time-limited coupons to encourage Easter purchases.

These aren't the only Easter marketing tools you can invest it, but each represents a proven marketing strategy that increases your odds of success. Remember that repetition and a comprehensive, multi-channel marketing strategy will ultimately yield the best results. What are your favorite Easter marketing tools?

The post Must-Have Easter Marketing Tools appeared first on PsPrint Blog.

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Kamis, 10 April 2014