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Customer Appreciation – Rock Wall Wine Co. Posted: 04 Apr 2014 08:00 AM PDT One of the great things about working at PsPrint is seeing our printing in action. A few weeks ago I visited customer Rock Wall Wine Co. in Alameda, Calif., where various brochures and complimentary stickers that we'd printed were laid out, and our stickers also adorned office doors. "We get everything from banners and bumper stickers to business cards and postcards all printed in one place," Chelsea Blackburn, Rock Wall's director of PR and sales administration, told me. "Love it!" The San Francisco Bay Area has a growing "urban winery" contingent, and one thing I've noticed is that when you visit several wineries in a day, you sometimes forget what you may have learned about each winery's offerings, such as wine club details and upcoming events. This is why print marketing is so important. I came home from that weekend of wine tasting with a purse loaded with brochures, postcards, stickers and die-cut business cards, such as this one: Back of die-cut business card. Rock Wall has a lot of fun with its marketing – the winery hosts numerous events each year and prints fun postcard handouts to promote them, including the annual "Urban Sip!" later this month. Front of postcard for "Urban Sip!" event on April 26. Plus, I often spy Rock Wall's bumper stickers around town. Bumper sticker.   Bumper sticker. "PsPrint gives us a quality, affordable and reliable way to get our promotional materials made," Blackburn said. "We love to support local businesses and appreciate that we can swing by and pick up our orders and avoid costly shipping." Cheers to PsPrint customer Rock Wall Wine! Postcard.   Brochure cover for wine club.   Front of postcard for last year's "Hallowine" event. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – Rock Wall Wine Co. appeared first on PsPrint Blog.

10 Tips for Sales Sheets That Actually Sell Posted: 04 Apr 2014 04:30 AM PDT Sales sheet design by Mariah Jade Cole via Behance.net A good sales sheet is one of the most powerful weapons in your marketing arsenal; however, not everyone knows how to print sales sheets that are effective. The goal of your sales sheet is to command attention, create desire and motivate purchases. When you set out to print sales sheets, it's important to have a specific end goal in mind so every component of your sales sheet – your design, your offer and your copy – work together toward that end goal. Here are 10 tips for sales sheets that actually sell. 1.  Large images Print sales sheets that feature large images of your products, before and after shots of your services, or people enjoying the end result of your products and services. Large images are more attractive and can help create desire. 2.  Bold headlines Bold, big, easy-to-read headlines command attention. Employ the use of color to help your headlines and subheads stand out, and include key benefits in your headline copy so your sales sheet is effective for readers who skim. 3.  Benefit-rich copy Make sure that your copy emphasizes the benefits to your customer; how will your product or service solve problems or otherwise improve their lives. Keep your copy clean and minimal, with plenty of white space. Use bullet points where appropriate to highlight benefits. 4.  Charts and graphs Colorful charts and graphs make difficult information easy to understand in a visual format. Use charts and graphs to compare your own products and services or to compare your offer against your competitors'. Don't just tell – show your customers why you're the best choice. 5.  Testimonials and case studies Collect testimonials and case studies from real customers and use pull quotes, Johnson boxes, and other design elements to showcase how your products and services have helped others who are in similar situations as your target customer base. This helps customers identify themselves as being in need of your solution, and lends third-party validation for trust and credibility. 6.  Time-limited offer Make a great offer to get customers on board, but set a deadline to motivate quick response. Otherwise, you risk your sales sheet ending up in a pile that's forgotten about. 7.  Powerful call to action A bold, attention-getting call to action that tells customers exactly what to do next – and by when – will help generate better response rates. Reiterate your key benefit in your call to action. 8.  Interactive features Make your sales sheets interactive with QR codes that lead to videos, websites, or apps that offer more detail about your products and services. Other interactive features, such as augmented reality, could also be employed. 9.  Quality discounted printing Lend the impression that you're a quality company by printing sales sheets on premium paper stocks. Order discount printing to improve your return on investment. 10.  Targeted distribution Make sure your sales sheet distribution is targeted to those who share your best customer demographics to eliminate wasted marketing overhead and improve your ROI. The post 10 Tips for Sales Sheets That Actually Sell appeared first on PsPrint Blog.

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