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Customer Appreciation – House Kombucha Posted: 28 Apr 2014 08:19 AM PDT How do you like your kombucha – Jasmine? Hibiscus? Ginger? Coffee?! I like mine local, which is why I'm grateful for PsPrint customer House Kombucha. The 5-year-old company has been printing with PsPrint almost since its inception, relying on us for its flyers, coupons, stickers and more. “We really appreciate working with a local, Oakland-based company with high-quality printing, good prices and fast, reliable turnaround,” says House Kombucha founder Rana Chang. The first thing I noticed about House Kombucha was its logo: the striking black-and-white brick motif, which just seemed to symbolize an Oakland company. Sticker for House Kombucha. Kombucha is a fermented, tea-based probiotic beverage. I haven't always been a fan, but House Kombucha makes a variety of palatable flavors, including Ginger Fire, Lavender Lemonade and, my favorite, Cold Brew Coffee. The latter flavor inspired this sticker: Sticker for House Kombucha. "I told my designer, Chris Koehler, to make me a coffee monster that looked like a cat/owl/Totoro with bug eyes from the coffee," Chang told me. "I was so pleased by his creation! The little eye monsters are coffee beans with big eyes because they are wired on coffee." PsPrint is grateful House Kombucha turns to us for its printing, and the company does even more than just patronize local businesses – it also donates 5 percent to San Francisco Bay Area organizations, including Green Festival, Inner City Advisors, Ferment Change and the Sustainable Economies Law Center. Flyer for House Kombucha.
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5 Powerful (Yet Cheap) Guerrilla Marketing Tactics for Small Business Posted: 28 Apr 2014 05:00 AM PDT Guerrilla marketing presents cheap ways for small businesses to market their products and services, but many "advertised" guerrilla marketing tactics are elaborate and well outside small business budgets. The real root of guerrilla marketing is a cheap, unexpected and memorable strategy; you don't have to manufacture huge outdoor displays to command customer attention. All you really need are ideas like the following five powerful (yet cheap) guerrilla marketing tactics for small business. 1. Creative stickersPrint stickers that work with their environments to generate interest. The more creative, the better; and, you can even be a bit funny. In fact, funny stickers are some of the best guerrilla marketing tools available. In this example, Demographic Tattoos placed stickers on bathroom mirrors to promote it's "try before you buy" philosophy. 2. Engaging flyersFlyers are perfect for guerrilla marketing, especially when they're die cut to encourage customer interaction. Such flyers are practically impossible to ignore and beg potential customers to snag your number. In this example, an MMA business attached flyers to trees with an attention-getting karate-style headband or black belt. 3. Street team handouts: Postcards, flyers and moreYou can employ a street team to hand out postcards, club card flyers, business cards and other promotional products to encourage customers to give your business a try. In this example, street marketing specialists Alt Terrain demonstrate how to command attention with a street team and promote an upcoming television program. HBO Curb Your Enthusiasm Street Marketing in New York City and Los Angeles for Red Tettemer + Partners from ALT TERRAIN on Vimeo. 4. Sidewalk chalkOne of the most affordable guerrilla marketing strategies for small business is to purchase a few sets of sidewalk chalk then set your favorite artist loose to creatively promote your company on local sidewalks, walls, and streets. Here, a website is promoted with colorful sidewalk chalk. 5. Vinyl bannersGoing big doesn't have to be expensive; printing a large-format vinyl banner and staking it in a busy area is bound to command customer attention. This banner by Gavula Design advertises a city-wide shopping extravaganza to benefit the public school system. What are your favorite guerrilla marketing tactics for small business? The post 5 Powerful (Yet Cheap) Guerrilla Marketing Tactics for Small Business appeared first on PsPrint Blog. |
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