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Customer Appreciation – Goldenvoice/AEG Live Posted: 29 Apr 2014 08:00 AM PDT I got to hang out with Snoop Dogg and Peter Murphy. OK, so maybe they're not here in person, but these promotional flyers did roll off the PsPrint printing presses: Club card flyer for Goldenvoice. Club card flyer for Goldenvoice. Goldenvoice has been a PsPrint customer for more than five years. The company is a division of entertainment presenter AEG Live, and it's constantly announcing new concerts and festivals – all of which require print marketing. "PsPrint has been and will always be a great resource for Goldenvoice because this company has enabled us to efficiently receive and print materials," said Ashanna Gardiner, marketing coordinator for Goldenvoice. "They work with us and our busy schedule so we can have successful marketing campaigns." All those flyers you see stacked inside The Regency Ballroom, The Warfield and other San Francisco Bay Area venues? Chances are they're printed by PsPrint for Goldenvoice. "PsPrint has provided Goldenvoice with countless amounts of amazing marketing materials that have really contributed in the marketing efforts for our shows and venues," Gardiner said. Now is your turn to be star-struck by Goldenvoice's print marketing: Poster for Goldenvoice. Club card flyer for Goldenvoice. Poster for Goldenvoice. Club card flyer for Goldenvoice. Poster for Goldenvoice. Club card flyer for Goldenvoice. Poster for Goldenvoice. Club card flyer for Goldenvoice. Poster for Goldenvoice. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – Goldenvoice/AEG Live appeared first on PsPrint Blog.

Top Five Small Business Communities Posted: 29 Apr 2014 05:00 AM PDT Whether you operate a small business or you're going it alone as an entrepreneur, you know you need help to make the right business decisions and resources to continually grow your company. Small business communities can prove to be among your best resources for inspiration and advice; full of other entrepreneurs, you can bounce ideas off of those more experienced to help predict what you next move should be. You can also enjoy the satisfaction of helping those less experienced find their paths to success. Get started by joining the following five best small business communities. 1.  Inspiration Station Launched by Entrepreneur Magazine, Inspiration Stations is a place where entrepreneurs can share great ideas. You can be inspired by others' submissions, create your own inspiration board (similar to Pinterest boards), and connect with like-minded entrepreneurs to help you grow your business.   2.  Biznik A social site dedicated to entrepreneurs, Biznik reviews all member profiles to discourage and eliminate spammers from interfering with groups, business talk and members focused on helping one another achieve greater success.   3.  Open Forum Created by American Express, Open Forum has a reputation for being one of the most powerful small business communities on the web. Share inspiration, grow your professional network and ask for solid business advice on this small business forum.   4.  Startup Nation One of the most popular small business communities, Startup Nation is focused, accordingly, on startups; however, any small business can glean excellent advice, ideas and inspiration from this robust community.   5.  Efactor The world's largest social networking niche site for entrepreneurs has an interesting feature: rather than asking you to blindly make business connections, it assigns you an "Escore" based on your strengths and then puts your score through an algorithm that helps you connect with the right people to help you grow your business.   What's your favorite small business community? The post Top Five Small Business Communities appeared first on PsPrint Blog.

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Customer Appreciation – House Kombucha Posted: 28 Apr 2014 08:19 AM PDT How do you like your kombucha – Jasmine? Hibiscus? Ginger? Coffee?! I like mine local, which is why I'm grateful for PsPrint customer House Kombucha. The 5-year-old company has been printing with PsPrint almost since its inception, relying on us for its flyers, coupons, stickers and more. “We really appreciate working with a local, Oakland-based company with high-quality printing, good prices and fast, reliable turnaround,” says House Kombucha founder Rana Chang. The first thing I noticed about House Kombucha was its logo: the striking black-and-white brick motif, which just seemed to symbolize an Oakland company. Sticker for House Kombucha. Kombucha is a fermented, tea-based probiotic beverage. I haven't always been a fan, but House Kombucha makes a variety of palatable flavors, including Ginger Fire, Lavender Lemonade and, my favorite, Cold Brew Coffee. The latter flavor inspired this sticker: Sticker for House Kombucha. "I told my designer, Chris Koehler, to make me a coffee monster that looked like a cat/owl/Totoro with bug eyes from the coffee," Chang told me. "I was so pleased by his creation! The little eye monsters are coffee beans with big eyes because they are wired on coffee." PsPrint is grateful House Kombucha turns to us for its printing, and the company does even more than just patronize local businesses – it also donates 5 percent to San Francisco Bay Area organizations, including Green Festival, Inner City Advisors, Ferment Change and the Sustainable Economies Law Center. Flyer for House Kombucha. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – House Kombucha appeared first on PsPrint Blog.

5 Powerful (Yet Cheap) Guerrilla Marketing Tactics for Small Business Posted: 28 Apr 2014 05:00 AM PDT Guerrilla marketing presents cheap ways for small businesses to market their products and services, but many "advertised" guerrilla marketing tactics are elaborate and well outside small business budgets. The real root of guerrilla marketing is a cheap, unexpected and memorable strategy; you don't have to manufacture huge outdoor displays to command customer attention. All you really need are ideas like the following five powerful (yet cheap) guerrilla marketing tactics for small business. 1.  Creative stickers Print stickers that work with their environments to generate interest. The more creative, the better; and, you can even be a bit funny. In fact, funny stickers are some of the best guerrilla marketing tools available. In this example, Demographic Tattoos placed stickers on bathroom mirrors to promote it's "try before you buy" philosophy. 2.  Engaging flyers Flyers are perfect for guerrilla marketing, especially when they're die cut to encourage customer interaction. Such flyers are practically impossible to ignore and beg potential customers to snag your number. In this example, an MMA business attached flyers to trees with an attention-getting karate-style headband or black belt.  3.  Street team handouts: Postcards, flyers and more You can employ a street team to hand out postcards, club card flyers, business cards and other promotional products to encourage customers to give your business a try. In this example, street marketing specialists Alt Terrain demonstrate how to command attention with a street team and promote an upcoming television program. HBO Curb Your Enthusiasm Street Marketing in New York City and Los Angeles for Red Tettemer + Partners from ALT TERRAIN on Vimeo. 4.  Sidewalk chalk One of the most affordable guerrilla marketing strategies for small business is to purchase a few sets of sidewalk chalk then set your favorite artist loose to creatively promote your company on local sidewalks, walls, and streets. Here, a website is promoted with colorful sidewalk chalk.  5.  Vinyl banners Going big doesn't have to be expensive; printing a large-format vinyl banner and staking it in a busy area is bound to command customer attention. This banner by Gavula Design advertises a city-wide shopping extravaganza to benefit the public school system. What are your favorite guerrilla marketing tactics for small business? The post 5 Powerful (Yet Cheap) Guerrilla Marketing Tactics for Small Business appeared first on PsPrint Blog.

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Customer Appreciation – The Layover Posted: 25 Apr 2014 09:20 AM PDT The Layover is one of those bars that caters to just about everyone: the downtown Oakland after-work crowd, dancing folks, and even artists and writers. Just about every day has a different event, whether it's happy hour, a guest DJ or a poetry reading, which is why it's important to keep tabs on The Layover's calendar. Fortunately, long-time Layover staff member Jonathan Holt doubles as the bar's amazing designer. Every few months Holt designs a new postcard handout with an eye-catching design on one side and the bar's calendar of events on the other – I always grab one! Here is a sample of the postcards Holt has designed for The Layover during the past five years the bar has been around. Postcard for The Layover. Postcard for The Layover. Postcard for The Layover's two-year anniversary. Postcard for The Layover. Postcard for The Layover. Postcard for The Layover's four-year anniversary. Postcard for The Layover. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – The Layover appeared first on PsPrint Blog.

What 30 Experts Say About Customer Appreciation Posted: 25 Apr 2014 05:00 AM PDT Does your small business actively engage in a customer appreciation strategy? That is to say, you do you continually look for ways to express gratitude to your customers? If not, you're probably losing customers and word-of-mouth marketing as expressing appreciation for your customers is a powerful way to foster long-term loyalty for your brand. Demonstrating appreciation doesn't take much effort – a quick phone call, a greeting card, or even a gift card is all it takes to say "thanks." Even attentive customer service qualifies. But don't take my word for it; check out what the following 30 experts have to say about customer appreciation. 1.  Jim Rohn "One customer well taken care of could be more valuable than $10,000 of advertising." 2.  Harvey MacKay "There is place in the world for any business that takes care of its customers – after the sale." 3.  Jeffrey Gitomer "Customers will want to talk to you if they believe you can solve their problems." Photo credit Richard Greaves via Flickr Creative Commons license 4.  Macy's "Be everywhere, do everything, and never fail to astonish the customer." 5.  Sam Walton "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." 6.  Simon Mainwaring "The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen." 7.  James Cash Penney "Courteous treatment will make a customer a walking advertisement." 8.  Jeff Bezos "The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works." Photo credit Steve Jurvetson via Flickr Creative Commons license   9.  Michael LaBoeuf "A satisfied customer is the best business strategy of all." 10.  James Cash Penney "The well-satisfied customer will bring the repeat sale that counts." 11.  Elvis Presley "I'd just like to be treated like a regular customer." Photo credit Libor Kriz via Flickr Creative Commons license   12.  Zig Ziglar "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business." 13.  Henry Ford "It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages." 14.  Jeffrey Gitomer "Isn't it really 'customer helping' rather than customer service?" 15.  Steve Jobs "I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous." 16.  John Wanamaker "When a customer enters my store, forget me. He is king." 17.  Michael Dell "Our business is about technology, yes. But it's also about operations and customer relationships." Photo credit Veni via Flickr Creative Commons license   18.  Scott Cook "Instead of focusing on the competition, focus on the customer." 19.  Orison Swett Marden "The golden rule of every business man is this: 'Put yourself in your customer's place.'" 20.  Merv Griffin "If you make your customer a promise… make sure you deliver it." 21.  Marshall Field "Right or wrong, the customer is always right." 22.  Jeff Bezos "We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient." 23.  Mario Batali "There’s a battle between what the cook thinks is high art and what the customer just wants to eat." 24.  Ross Perot "Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers." Photo credit USASOC News Service via Flickr Creative Commons license 25.  Jerry Gregoire "The customer experience is the next competitive battleground." 26.  Booker T. Washington "If you want to lift yourself up, lift up someone else." 27.  John C. Maxwell "People don’t care how much you know until they know how much you care." 28.  Marilyn Suttle "After each customer interaction, notice if you gave them a "happy to see you" kind of experience." 29.  Katherine Barchetti "Make a customer, not a sale." 30.  Kerry Stokes "The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first."   Now, what do you have to say about customer appreciation? The post What 30 Experts Say About Customer Appreciation appeared first on PsPrint Blog.

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Customer Appreciation – California Shakespeare Theater Posted: 24 Apr 2014 08:01 AM PDT One of my favorite times of the year is when the new season of California Shakespeare Theater is announced. It means that the weather is warming up soon, and I'll be able to pack a bag with wine and fruit and lug my camping chair to Orinda, Calif., to enjoy theater at twilight with cows braying in the fields behind the Bruns Amphitheater. In addition to performing a handful of outdoor plays each year, Cal Shakes also hosts youth programs, in-school residencies and other forms of arts education, including the Summer Shakespeare Conservatory. Brochure cover for California Shakespeare Theater's Summer Shakespeare Conservatory. To create awareness for all of its programs, Cal Shakes creates print marketing such as banners, program booklets, postcards and brochures, including this one: Brochure cover for California Shakespeare Theater. "PsPrint benefits Cal Shakes because they are fast, affordable and efficient," said Callie Cullum, graphic designer for California Shakespeare Theater. "The quality is always superb." Cal Shakes is a short drive away from PsPrint's Oakland location, which means theater employees can skip shipping costs and pick up their printing orders. "The new pick-up section is great, and I’ve never had an order be late," Cullum told me. "They are almost always early!" Vinyl banner for California Shakespeare Theater. Booklet cover for California Shakespeare Theater. April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page. The post Customer Appreciation – California Shakespeare Theater appeared first on PsPrint Blog.

How to Leverage Print Marketing to Get More Facebook Likes Posted: 24 Apr 2014 05:35 AM PDT photo credit: SalFalko via photopin cc These days, nearly every tech-savvy marketer places the Facebook logo along with their Facebook page URL on business cards, posters, flyers, postcards and other print marketing materials. They understand the value of building a robust Facebook fan base; however, most miss the boat when it comes to effectively harnessing the true power of print for generating Facebook likes. The following details one way you can leverage print marketing to get more Facebook likes. What you're doing wrong Printing your Facebook page URL on your print marketing materials is a good idea, but it's not going to generate many likes. Why? Candidly (thanks, Jimmy Haslam!), nobody cares. Why would they? If the only incentive to like your page is to, well, like your page, then what's the point of taking the time and effort to do so? You're not doing enough to motivate likes. I know what you're thinking: add an incentive. You're right, you do need to add an incentive; however, most marketers don't understand how to effectively make liking their Facebook pages desirable through print media. The reason is they have the wrong goal: to generate immediate sales. You've seen the postcards or flyers, and maybe even printed a few yourself: "Like our Facebook page to get 20% off your next purchase!"  This type of offer and call to action can definitely be effective, but it certainly won't maximize your Facebook likes because it makes the assumption that your customers are ready to buy. You're trying to use Facebook as a gateway to a promotion, rather than using print marketing as a gateway to building a social fan base you can market to time and again, for free, for as long as you have fans. That fundamental difference takes the focus of your print marketing campaign away from generating Facebook likes to landing sales, which means your efforts to achieve more likes will be diminished. It will gave way to your desire to land the sale, and your marketing will show it. Instead, launch a purpose-driven campaign that has the sole goal to generate Facebook likes. Then, you can use Facebook's sharing tools as incentives to your special offers. How to do it right As stated, you need to have a singular goal to generate Facebook likes via print marketing first, and then use Facebook's tools to promote your special offers (and generate shares, which will in turn increase your likes).  The best way to do this is to give something away, something that has real and immediate value to your customers. Let's say you run an automotive repair service. One of your basic services, and one all of your customers need, is an oil change. Giving away free oil changes is an easy sell because, as mentioned, everyone needs them. Instead of sending a postcard that promotes a discounted oil change, send a postcard that offers a free oil change to anyone who likes your Facebook page within the next 24 hours. Customers can then like your page and bring the postcard in, and you can instantly verify whether they actually liked your page in your shop. I know you don't want to give oil changes away for free, but you also have to weigh the lifetime spend of a customer versus the cost of customer acquisition. An oil change (or other service) likely represents a low customer acquisition cost, especially when many customers will come back for more oil changes as well as more profitable services. The idea is to incorporate long-range thinking into your marketing; you want to establish a routine so that whenever customers need an oil change or any other automotive servicing, they immediately think of you and only you. With that in mind, your Facebook promotion shouldn't stop when your customers redeem your free oil change.  After their oil change is done, ask them to pose for a photo with their vehicles that you can post on your Facebook page and tell them that if they likewise share the photo to their wall, you'll give them 50 percent off on their next oil change. This way, you get them to come back to you again (and at least break even on the deal), and you get them to give your service a third-party testimonial (word-of-mouth marketing) that will be seen by all of their friends. You could even go a step further by letting them "gift" a 50 percent off coupon to any of their Facebook friends who like your page on Facebook. Keep that cycle going for a couple of months, and you'll generate hundreds or even thousands of new likes and potentially hundreds of new, long-term customers. Stop thinking of your marketing campaigns as single-shot, one-and-done sales tools, and start thinking of them as long-term customer acquisition plans. This is especially true for generating Facebook likes that stick and attracting new customers by focusing on earning those likes, rather than on landing immediate sales. The post How to Leverage Print Marketing to Get More Facebook Likes appeared first on PsPrint Blog.

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