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Posted: 03 Jun 2014 02:52 PM PDT

You get only one chance to make a first impression, so PsPrint customer Brenna Lindblad makes a splash when she hands out her business card, featuring her beautiful illustration of a woman wading in a pond, that PsPrint printed.

Back of business card for Brenna Lindblad.

The gorgeous card certainly caught the eye of the judges for PsPrint's recent Customer Artwork Contest, earning Lindblad a prize.

Both of Lindblad's parents are artists, so she began drawing at a very early age.

"But it wasn’t until after high school that I thought about becoming an illustrator," Lindblad told me.

Front of business card for Brenna Lindblad.

Five years ago, Lindblad graduated from the Academy of Art University in San Francisco, she has been illustrating ever since. Her favorite art jobs, she says, are the ones that provide new insight into cultures and people. Also, any project that allows Lindblad to learn a new skill or have a new experience is "the best!"

Lindblad says she finds inspiration in other artists.

"I look at the work of other illustrators, but I also look at fine art online, in books and at museums," Lindblad said. "I also get great imagery from reading books and talking about dream projects with other creative people."

And just what are those dream projects?

"I have so many!" Lindblad responded. "I would love to illustrate stationery, design toys and textiles for kids, work on a board game, create more video games, and illustrate children’s books."

In the meantime, Lindblad unwinds by playing video games, sketching, hanging out at the beach, and reading, as you can see here:

Illustration by Brenna Lindblad.

The post Customer Appreciation – Brenna Lindblad appeared first on PsPrint Blog.

Send Postcards to Senators for Political Advocacy

Posted: 03 Jun 2014 05:00 AM PDT

China

How many times have you heard someone complain about politics and state that they were going to write their congressman? Countless, I'm sure, as we've all been frustrated with the political landscape or a particular policy at one time or another – if not always. Fortunately, there are a lot of ways to reach your representatives in Congress today: by phone, by email and/or contact form, by letter, and by postcard. Of those, postcards are my favorite methods for reaching out to state representatives and senators, particularly for organized causes such as nonprofit organizations that can attract hundreds of senders or more. Here are five reasons why you should send postcards to senators for political advocacy.

1. Visual response

One of the best things about postcards is the ability to include a striking image on the front. Such visuals often have far more impact than copy alone. One organization was recently launching a campaign to alert representatives about thick, green algal blooms in their lake. They sent postcards that depicted the problem: a disgusting green mess. That image told the entire story at a glance.

2. No need to open

Let's face it: we don't know what our representatives' staffers do with the letters we send, but we can be pretty sure most of them never make it farther than the mail room. Phone calls and emails? Even easier to ignore. But postcards don't need opened, so all a representative has to do is walk by to see stacks of postcards boasting highly visual motivation to learn more about a given cause.

3. Postcards are super-easy to sign

Handing postcards that need nothing more than a signature and dropped in the mail can vastly increase the number of people who actually contact Congress. The easier you make it for people to take action, the more people who will take action.

4. You'll send higher volume than letters

A lot of letter petitions out there are single pieces of correspondence followed by a list of signatures, signed in-person or digitally. The number of signatures can certainly be impressive; however, having 1,000 signatures on 10 or 20 pieces of paper pales in comparison to the visual impact of 1,000 postcards. And, you can still send postcards that are digitally signed. Collect digital signatures, then print mailing labels with variable data or add them to a mailing list and have your printer inkjet them before sending a single mass mailing.

5. Postcards are cheap

Postcards are cheap to print and cheap to send. Plus, if you run a digitally-signed mass mailing, you'll be able to get a cheaper, bulk rate. By printing postcards, you can flood your senators and representatives with thousands of postcards on a single day!

What do you think: are postcards good for political advocacy?

The post Send Postcards to Senators for Political Advocacy appeared first on PsPrint Blog.

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Rabu, 04 Juni 2014