tentang psd dan tutorial blogging

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• 5 Reasons Print Marketing Will Never Die
• Customer Appreciation – Untz
• 7 Must-Have Apps For Marketers

5 Reasons Print Marketing Will Never Die Posted: 11 Jun 2014 05:00 AM PDT Postcard by PsPrint customer Best Friends Animal Society. Despite the prevalence of digital marketing today, print marketing remains the most effective way to reach a targeted customer base and motivate response. Some have heralded digital marketing as the death knell of print; however, rather than dooming print marketing, digital marketing has actually created an opportunity for companies to take advantage of print marketing in new ways. The following lists five reasons print marketing will never die. 1.  Print marketing is powerful No other marketing channels are as powerful as print marketing, which can deliver personalized, tangible printed pieces that have weight and feel good in customers' hands. Direct-mail sales letters, brochures, greeting cards, postcards, and catalogs are next to impossible to ignore; moreover, many customers look forward to receiving special offers and product lists in the mail. Print marketing isn't an easily closed screen; it's a product in and of itself that customers appreciate and respond to. 2.  Print marketing is versatile and economical Posters, flyers, stickers and banners, collectively, can be placed nearly anywhere: at busy intersections, on walls and windows, in public places, on floors and sidewalks, on vehicles – essentially, anywhere you want your business to get noticed. Digital marketing can't do that, and even if it could, it would cost far more than a few banners or stickers. 3.  Print marketing takes advantage of digital opportunities Print hasn't ignored digital marketing opportunities; in fact, it's embraced them by becoming vehicles to drive website traffic, QR codes to promote app downloads, and augmented reality to give mobile customers interactive marketing experiences. Rather than compete with digital marketing, print marketing has embraced it by figuring out how to take advantage of the best both print and digital have to offer in order to launch more powerful marketing campaigns. 4.  Print marketing is preferred by customers We all call it "junk" mail, but the fact of the matter is 73 percent of consumers prefer print mail over email. That figure is too enormous to ignore, especially when you consider the following fact… 5.  Young people love print marketing Younger generations are our future, and to those who grew up in the digital age, print marketing is "new." Younger people are accustomed to digital marketing, but when they leave the nest they're excited to get personalized, tangible print marketing delivered to them. It's empowering and liberating. Consider this: 18- to 24-year-olds are the second most-responsive demographic to direct-mail marketing, after the 65-and-up demographic. As I've pointed out before, digital marketing isn't killing print marketing – it's liberating print marketing. Print marketing is no longer burdened with being the sole source of information for consumers, so it's free to explore creative new avenues and reach highly-targeted customers when, where, and how they want. That's why print marketing will never die. The post 5 Reasons Print Marketing Will Never Die appeared first on PsPrint Blog.

Customer Appreciation – Untz Posted: 10 Jun 2014 08:15 AM PDT untz untz untz untz … That's the sound of house music. It's also the name of PsPrint customer Brian Cabalic's company, which is all over the stickers PsPrint prints for Cabalic that are then slapped on to people's backs and used for guerrilla marketing.   Stickers for Untz.   Untz is a multi-faceted company. It promotes house, hip-hop and electronic dance music. It also develops software, applications and mobile games. But it all comes back to Untz. "It's another portal for people to reach our brand," Cabalic told me. "We have the house music and hip-hop following, and we also have the online software and mobile games." Untz: Verb; A deliberate attempt to pull a prank on another individual that has no negative effect on that person or anybody else. – Urban Dictionary. Untz does branding well. It prints stickers by the thousands, which can then be purchased on the website. Fans are encouraged to slap them everywhere, on everything and everyone. And that gives Untz its double meaning: It signifies the sound of house music as well as the fun combination of pranking and branding.   An Untz sticker slapped onto DJ Mikeytown at Jayvi Velasco’s AfterAfterHours in Oakland, Calif.   Untz tracks this form of guerrilla marketing by urging slappers to tag #UntzFans in all tweets and Instagrams.   Chuy Gomez and an Untz slap on his mic on his radio show at CMCTV.   "One of the things we're most excited about is Untz doesn't have a real meaning, and we as a company have an opportunity to define it," Cabalic says. "People make fun of house music, but we're legitimizing it." The post Customer Appreciation – Untz appeared first on PsPrint Blog.

7 Must-Have Apps For Marketers Posted: 10 Jun 2014 05:00 AM PDT As a marketer you task yourself with keeping up-to-date with the latest technologies, trends and – most importantly – your customers. You're also very busy, which means having the ability to study marketing ideas and connect with customers on-the-go is important. Apps geared toward marketers can help you efficiently do both, especially since they make it possible to quickly connect to resources from your phone anywhere, anytime throughout the day. The following lists seven of my favorite apps for marketers and why you should use them. 1.  Ad-ology Marketing Forecast This app connects you to five different channels of content centered around the latest marketing trends and marketing research statistics supplied by Ad-ology Research and other marketing research firms. Make strategic marketing decisions based on current and real market-based information with this free app.   2.  Buffer Are you a social media marketing master? Not without this app, you're not. Buffer is a free app that lets you post and monitor your social media accounts from a single platform. Supported social media sites include Facebook, Twitter, LinkedIn and Google+.   3.  Smart Marketing Customer relationship guru Jim Palmer offers a suite of educational tools designed to help make you a better marketer, online and off. Download the free app and learn from marketing experts through blog posts, podcasts and videos. Perfect for the beginning marketer and even seasoned veterans who have a few tricks to learn.   4.  Guerrilla Marketing What this app lacks in original content it makes up for by efficiently organizing blog posts and YouTube videos in a sensible format for learning the basics of guerrilla marketing. It also offers inspiration for developing your own guerrilla marketing campaigns.   5.  CamCard Free You might not be in sales, but you still have to effectively network and trade business cards. CamCard Free makes it easy to turn business cards into smartphone contacts by scanning and collecting important contact information. Simply scan a business card and let CamCard Free do the rest!   6.  Zero Cost Marketing This Udemy course, adapted into a mobile app, covers the basics of "zero cost marketing." Though I don't think you can ever truly market your business for free (you pay with your time and effort, if not money), the course presents a lot of groundbreaking ideas that can inspire you to become a more effective marketer. Just think: what if you took some of these ideas and injected investment into them?   7.  Mocking Pal You're not a graphic designer, but it can definitely be helpful to frame your vision in a wireframe before asking the design team to make it happen. After all, you know where headlines, Johnson boxes, your call to action and "buy now" buttons are most effectively placed. That's where Mocking Pal comes in: You can quickly develop a simple wireframe in minutes, then send it to your design team to ensure everyone is on the same page.   What's your favorite app for marketers? The post 7 Must-Have Apps For Marketers appeared first on PsPrint Blog.

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