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Customer Appreciation – Fernando Sanzzi Posted: 17 Jun 2014 08:20 AM PDT Getting married is a very personal event, yet so many engaged couples page through generic invitations and other wedding stationery that's been designed by strangers for mass consumption. Isn't it great when you know a graphic designer or – better yet – are marrying one? Fernando Sanzzi designed the save-the-dates, RSVP cards and more for his recent nuptials. We here at PsPrint loved the save-the-date postcard we printed so much that we awarded it a prize in our Customer Artwork Contest!   Front of save-the-date postcard art by Fernando Sanzzi.   Back of save-the-date postcard art by Fernando Sanzzi.   While Sanzzi has been drawing since he was very young, he says he didn't start illustrating "with a purpose" until high school and, even more so, in college. But his artistic talents extend to animation, as well. "I went to college with the idea of, eventually, becoming a comic book artist," Sanzzi told me. "But once there, I was exposed to things like animation, motion graphics and digital imaging, and my whole horizon opened from just drawing to actually telling stories. Animation was the medium I chose because I felt it offered more possibilities." These days Sanzzi says he is considering returning to his roots and creating graphic novels, "since that allows for one person to be in control." At the same time, Sanzzi thinks the best projects, "at least for what I want to do, which is telling stories," are collaborations. "In most cases being a good boss means hiring talented people and then getting out of their way." ― Tina Fey, “Bossypants.” Sanzzi says he agrees with that quote, and those are his ideal types of projects. "I don’t care if it’s a postcard, a menu, a poster, a portrait – when someone hires you, they do so because, in theory, they think you have talent, you are a professional, and you know what you are talking about," he says. "They are giving you their money, so they must trust you, and you should not let them down. I think the projects I’ve enjoyed the most are exactly those, where no one is micromanaging every little aspect of creativity." Sanzzi says he finds inspiration in artists' sketchbooks – in particular, books that compile the art of Pixar movies. "What really drives me to create and complete projects is storytelling and the people I care about, whether it is a life event – like my own engagement – or a family member’s portrait or a birthday card for someone I love," Sanzzi says. All those projects leave Sanzzi with little free time, which is fine with him, since he says he finds it difficult to unwind. "I genuinely enjoy staying busy, so unless you take me away from a tutorial or my computer, I’ll probably find something to keep me occupied," he says. So if Sanzzi does manage to get away from work, he enjoys traveling – "putting new landscapes through my eyes" – or going for walks and "watching silly shows that don’t require much thinking." The post Customer Appreciation – Fernando Sanzzi appeared first on PsPrint Blog.

30 Must-Read Marketing Posts Posted: 17 Jun 2014 05:00 AM PDT Are you an expert marketer? Not if you haven't read the following 30 must-read marketing posts. Each presents ideas, strategies, and resources required to maximize your marketing prowess and land more sales. Enjoy! 1.  Everything I Needed To Know About Marketing I Learned Playing Dungeons and Dragons Ian Lurie takes you deep into "nerdom" with his entertaining slides that demonstrate the correlation between "Dungeons and Dragons" and successful marketing strategies. Trust me, you don't have to be a D&D fan to love this post – and you'll learn a thing or two from it, too. 2.  Online Copywriting That Converts – 5 Lessons From 250 A/B Tests This enlightening post by Michael Aagaard presents five lessons learned from real-world case studies and information gathered from 250 split tests to help you be a better copywriter, online and off. 3.  [How To] Use Design Principles To Increase Conversions Oli Gardner's outstanding post demonstrates how design contributes to sales and conversions, and how you can take advantage of design to boost your success rates. The post focuses on landing pages, but many of the same principles can be applied to print design applications such as brochures and catalogs. 4.  Michelle Smith and Persuading Your Potential Customers Bryan Eisenberg's post demonstrates the value of creating customer personas, and how those different personas lend themselves to different marketing strategies. 5.  4 Tips for Creating an Effective Call To Action Learn the foundation of a powerful call to action with these tips from Tim Ash. 6.  6 Conversion Optimization Case Studies with Surprising Results This interesting post by Ott Niggulis illustrates why marketers should never, ever make assumptions. 7.  40 Social Media Marketing Benefit-Related Tips Heidi Cohen shares social media marketing benefit statistics, then offers actionable steps to help you take advantage of those benefits. 8.  How To Convert Raw Leads Into Best Friends Forever Jason Thiebault's piece walks you through the process of earning extreme customer loyalty, beginning with the initial lead. 9.  Six Steps For Delivering On The New Vision In Marketing Is marketing changing forever? Michael Brenner – and many others – believes it is. Learn more about the evolution of marketing and how you can remain relevant in this post. 10.  10 Reasons Why Personal Branding is a Requirement for Marketers and Business Leaders Pam Moore contends personal branding is critical to your success as a marketing, and highlights 10 reasons for personal branding in this post. 11.  Is Your Marketing The PITS? Danny Brown covers Persuasion, Intent, Traction and Sketchability as it pertains to marketing. 12.  30 Content Marketing Lessons from the New York Times Innovations Report A report is little more than statistics if not analyzed; Marko Saric brings relevance to the Innovations Report by analyzing lessons learned for content marketing. 13.  7 Data Presentation Tips Does data play a critical role in your marketing? Learn how to visually present data for the biggest response. 14.  5 Proven Digital Marketing Techniques Hiding In Your Junk Mail Alyson Lex draws correlations between and print and digital marketing. 15.  The Ultimate Facebook Marketing Cheat Sheet Pamela Vaughan will make you a fantastic Facebook marketer in no time! 16.  How To Grow Your Business With Webinars Conversion Rate Experts gives you a complete 68-point workflow for running a successful webinar to market your business. 17.  The Shopping Cart Abandonment Epidemic Jon Correll uncovers the reasons 67 out of 100 customers abandon shopping carts, and what you can do about it to increase your conversions. 18.  What Makes Shoppers Click? Emma Bostwick reveals an enlightening infographic that lends insight into why customers buy. 19.  The Structure of a Winning Landing Page Peep Laja covers the critical elements required to develop a high-converting landing page. 20.  The Importance of Personalized Ecommerce Stephen Da Cambra discusses why a personalized experience is important to ecommerce and provides tips for making the online shopping experience more personal. 21.  How Print Magazines Can Contribute To Your Content Marketing Plan Think all content marketing is done online? Think again. Annette McCrary explains how print magazines can play vital roles in your overall content marketing plan. 22.  Marketing with LED Lights Printing Impressions demonstrates why it's important to get creative with your print marketing, using LED light printing as an example. 23.  7 Ways to Promote Your Business Using Print Anne Mercer lists seven powerful print marketing tools your business can't ignore. 24.  Print Marketing Can Set  You Above The Rest Owner's Alley takes a look at how print marketing can give you a competitive advantage. 25.  6 Unique Ideas to Integrate Print Marketing and Social Media Print marketing and social media, together, form incredibly powerful marketing forces. Laura Morrow-Jacobs shows you how to leverage those forces with these six tips. 26.  Marketing With Print Is Greener Thank You Think Do you believe print marketing has a negative impact on the environment? Think again. As Vladimir Gendelman notes, print marketing is greener than you think. 27.  Tracking ROI for Websites, Blogs and Print Marketing You know you need to measure return on investment, but sometimes doing so is difficult – or even seemingly impossible. Jill Nastasia shows you how to accurately track return on investment across multiple channels so you know how to measure your success. 28.  B2B Revenue Still Drive by Print Ads Print is still the primary marketing driver for B2B companies, according to Marketing Charts. Find out what works – and why – in this post. 29.  Bad Advice: Avoid Print. It's Dead. Margie Claymen illustrates why taking the "print is dead" approach to your marketing represents taking bad advice, particularly since print is thriving as a marketing tool. 30.  What 30 Experts Say About Customer Appreciation Learn how to enhance the customer experience with advice given by some of the world's most trusted marketing experts. Do you have a favorite marketing post to share? Paste a link in the comments below! The post 30 Must-Read Marketing Posts appeared first on PsPrint Blog.

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