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High Sierra Music, BORP and More Posted: 19 Jun 2014 08:12 AM PDT Brochures aren't just the blocky, staid informational materials you pick up at trade shows. PsPrint customers submit brochure orders that feature vibrant colors, striking photos, clever design and eye-catching typography. The brochures we rounded up for this week's "Hot Off the Press" include tri-folds and flat, no-folds. Need help understanding the different brochure folds? Then check out our handy video:     Please have a look at brochures PsPrint has recently printed for customers – as well as posters, business cards, postcards, sales sheets, flyers and booklets – to find inspiration for your next printing jobs.   Brochure cover design by Carla M.H. Bohnett and Josh Thelin for Bay Area Outreach and Recreation Program   Poster for Personal Touch Entertainment   Brochure cover design by Dave Caron for High Sierra Music   Postcard for Goorin Bros.   Brochure cover design by Lindsay Evans for VJB Vineyards and Cellars   Front and back of business card design by Grady Fike for Marty May   Club card flyer for The Orchard Church   Postcard by Kathleen Heafey Design for Bishop O'Dowd High School   Business card for Spyglass   Booklet cover for Master Entertainment   Business card for Valo Photography   Sales data sheet design by Terhi Ignatius for Piqora   Business card design by Mr. Lobo for Toy Worth   Poster by Petite Designs' Katy Nestor for Buckelew Programs   Back of business card for David Price Design   Postcard design by Luis Garza for Betabrand   Poster art by Alexandra Fischer for Moonalice The post High Sierra Music, BORP and More appeared first on PsPrint Blog.

10 Design Specialties For Unique Niche Opportunities Posted: 19 Jun 2014 05:02 AM PDT How do you become a more valuable – and more profitable – graphic designer? One of the keys to realizing your full potential is to design within a well-defined niche. You need to be a design specialist, not a jack-of-all-trades, in order to take advantage of unique opportunities and optimize your success. The medical field provides a good analogy: who gets paid more, a general practitioner or a cardiac surgeon? The surgeon gets paid more because he, er, carved out a niche and learned to be an expert within that niche. The best part? The critical nature of cardiac surgery aside, the surgeon actually has an easier job because he likely specializes in just one or two cardiac procedures he performs over and over again. Great surgeons can practically perform procedures with their eyes shut. This isn't to take away from the importance of surgeons or doctors; on the contrary, I'm simply illustrating the fact that the greater you specialize your design services, the more efficiently you'll find clients and the more they'll pay for what you do. If you have a specialty, you can be unique in your field – even other designers who work within your niche are far less numerous than those who work outside it. Accepting the benefits of a design niche is the first step toward being more successful; now, all you have to do is pick your niche. The following lists 10 design specialties for unique niche opportunities. 1.  Board game design In our digital world, friends and family members are seeking ways to reconnect face-to-face; as such, board games are again becoming a popular form of entertainment. Somebody has to design them, why not you? Photo credit timlewisnm via Flickr Creative Commons license 2.  Wall stickers Whether for marketing or home use, wall stickers are more popular than ever because they're affordable ways to promote products and services or simply add style to a room fast and easy. Photo credit decoBook via Flickr Creative Commons license 3.  Menus Every restaurant has to print menus; if you take the time to learn more about how menus influence purchasing decisions, you can make yourself a very valuable asset to restaurants. Photo credit Carly Franklin via Flickr Creative Commons license 4.  Product and food labels Again, understanding how design sells customers can land you tons of great-paying projects in this field. Photo credit Gianna Ferretti via Flickr Creative Commons license 5.  UI design Companies want their websites and applications to be as user-friendly as possible; thus, learning more about usability and how it relates to design can make you a top name in this growing field. Photo credit Paul Hempsall via Flickr Creative Commons license 6.  Landing page design Landing pages have a singular purpose: to influence customers to take a specific action. If you can gain an understanding how to do that in design, you'll have thousands of potential customers ready to pay top-dollar for your services. Photo credit Kars Alfrink via Flickr Creative Commons license 7.  Direct-mail marketing design Postcards, sales letters and all direct-mail pieces only work when they motivate customers to take the next step in the purchasing process. Establish yourself as the graphic designer who knows how to make that happen, and you'll never want for work. Photo credit Cranky Pressman via Flickr Creative Commons license 8.  Rewards cards Design and print rewards cards for retail companies; take some time to learn why rewards cards work and you'll have an easy pitch and excellent sales. Photo credit Stan Dalone and Miran Rijavec via Flickr Creative Commons license 9.  Vehicle wraps Quick, think of a vehicle wrap designer in your town. If you can't think of one, or if you can only think of a couple, the opportunity is immense. Photo credit Big City Signs via Flickr Creative Commons license 10.  Museum exhibits Signs and other display pieces used by museums require ample design work, and there aren't a lot of people who specialize in this unique, yet lucrative, niche. Photo credit Eustaquio Santimano via Flickr Creative Commons license What other graphic design niches can you think of? The post 10 Design Specialties For Unique Niche Opportunities appeared first on PsPrint Blog.

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