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Customer Appreciation – Renee Pulve Posted: 24 Jun 2014 08:58 AM PDT Summer is here, and it's reflected on PsPrint customer Renee Pulve's bright and sunny website for her business, Smudge Design Co. In fact, looking at Pulve's graphic design work – such as the brochure below – is like taking a virtual vacation:   Malibu Rocky Oaks Estate Vineyards passport brochure design by Renee Pulve.   After Pulve obtained her degree in fine art, she worked for a comic book company, doing digital coloring, designing color palettes, creating advertisements as well as digitally painting comic covers. Pulve then turned to a full-time graphic design career – first, working for an agency in Santa Monica, Calif., and, ultimately, founding Smudge Design in 2013. Pulve says most of her inspiration comes from her travel and unique experiences. "While working in New Jersey as part of the Hurricane Sandy recovery effort, I was inspired by the resiliency of its residents," Pulve told me. "The lighthouse is a familiar icon seen on the state license plate, which symbolizes a beacon of light. The Jersey Strong illustration [a winner of PsPrint's Customer Artwork Contest] was created in Long Branch, N.J., and is part of a vintage poster series focusing on popular U.S. destinations."   Poster design by Renee Pulve.   "During the course of my career, I've had the pleasure of working on some great, high-profile projects," Pulve says. "But sometimes it's less about what you do and more about how you do it. When you genuinely care and enjoy what you do, I feel it will show in your work. My hope is for every project to look like it was my dream project."   Northbank Travel/Leon H. Sullivan brochure design by Renee Pulve.   As a self-employed designer who works at home, Pulve admits to finding it a bit isolating at times. So she does yoga three times a week, which Pulve says relaxes her, clears her mind and refreshes her creative thinking. "Recently, I decided to join a wine club in Malibu, Calif., and discovered that helps to get me out of the house and socializing with others who share common interests," Pulve says. However, her fail-safe and all-time favorite way to shake off the work day is unwinding with an episode of "Seinfeld." "A good laugh can cure almost anything!" Pulve says. The post Customer Appreciation – Renee Pulve appeared first on PsPrint Blog.

5 Tools All Marketers Should Be Using Posted: 24 Jun 2014 05:00 AM PDT Search for the best marketing tools on the web, and you'll be faced with literally thousands of results. Some outstanding marketing tools are behind those results, but you'll have to weed through plenty of lackluster tools to find the true gems. Or, you can skip the hassle and start with the following five tools all marketers should be using, listed by category. 1. Best landing page optimization tool: Unbounce Your website landing pages are critical to your success. They motivate response and direct purchases, and they track customer statistics you can use to create more powerful landing pages. Unbounce is the kind of landing page optimization; with unlimited A/B split tests, Unbounce can help you earn more conversions and boost profits that make its monthly fee seem paltry, even humorous given your gain.   2. Best content marketing tool: Scribe It's tough to stay up-to-date on the ever-evolving SEO rules; Scribe does all the hard work for you so you can focus on writing compelling content that draws valuable readers in. Scribe then analyzes your content and offers suggestions to improve your search engine visibility without sacrificing content quality.   3. Best email marketing tool: Aweber Sure, Constant Contact and MailChimp get all the fanfare, but Aweber's powerful tools and simple, easy-to-understand data tracking make it the top email marketing tool in my book. You can create lists, import subscribers, and even create your own embeddable contact form in minutes with Aweber's user interface.   4. Best social media marketing tool: Hootsuite Hootsuite connects to all your social media accounts so you can manage Facebook, Twitter and more from a central hub. View your feeds, schedule posts and more from the Hootsuite dashboard.   5. Best print marketing tool: PsPrint design templates Digital marketing isn't the only resource you have – in fact, it's not even the best. Print marketing is still the most effective way to promote your products and services, and you can eliminate design costs by using PsPrint's free design templates. Choose a template, and the design tool will walk you through the process of making your design your own. Select new colors, add your logo and photos, and input your own copy; then export your design for printing. What's your favorite marketing tool? Let me know in the comments! The post 5 Tools All Marketers Should Be Using appeared first on PsPrint Blog.

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