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Customer Appreciation Art Contest Grand Prize Winner – Zak Wilson Posted: 27 May 2014 09:48 AM PDT While brainstorming about how to celebrate April's Customer Appreciation Month, your PsPrint employees realized that all year long, you're ordering posters, flyers, postcards and more with some amazing design. So we decided a fun contest would be customers submitting their best orders – fun for us, because we got to look at all the great artwork. It was tough to pick just one best piece among the contest entries, but we agreed that the poster by customer Zak Wilson, for which he provided art direction for illustrator Samuel Ho, had it all: amazing artwork, originality and just eye-popping design: Concept/Art Direction: Zak Wilson. Illustration: Samuel Ho. Image Copyright BS Productions Limited   Wilson and Ho first collaborated on a series of posters for the band Goblin last year. "His work really fit the vibe and style I was looking for," says Wilson, who served as art director, with Ho illustrating. "Turned out not only was he an amazing artist but a cool guy that was easy to work with." That partnership led to Ho and Wilson working on posters for Black Sabbath, Slayer and Goblin again. Art Direction: Zak Wilson. Illustration: Samuel Ho   "When he [Wilson] brought me the opportunity to do a gig piece for Sabbath, how could I say no?" asks Ho. The idea for the PsPrint-winning Black Sabbath poster was to do an updated take on the pilot from the “Never Say Die” album, says Wilson. "I brought the idea and some rough mocks to Samuel, and he nailed the pilot art on the first go-around," Wilson says. Initially, it was a small-run commemorative poster for Black Sabbath's show in Irvine, Calif. Afterward, Wilson sent some of the posters to BS Productions, which ended up buying the design from Wilson and Ho – it now represents Black Sabbath's worldwide 2014 tour and has been printed on posters, tickets, shirts and more. "It’s even been bootlegged!" Wilson says. Both Wilson and Ho say they hope to continue working on music-related design projects. "Working for bands I like is the most gratifying," says Wilson. "Van Halen would top that list. An album cover or concert poster for them would be a check-off on the bucket list." In the meantime, Wilson – who "logged many years" at Tower Records in Berkeley, making large-format displays and signage to promote new-music releases – keeps a day job at Amoeba Records while also doing graphic design work based in the music industry, particularly in the field of concert posters. Meanwhile, Ho is busy working with ESPN doing editorial illustrations for the NBA and NHL playoffs. He's also involved in gallery shows and doing some work with Marvel. "He’s in very high demand," Wilson says of Ho. "I always feel lucky and honored when I can work with him on a project." PsPrint looks forward to seeing what Ho and Wilson collaborate on in the future. "PsPrint makes a quality product for a reasonable price and allows one to order small quantities," Wilson says. "These three things have been paramount in my creating a large body of work in the concert-poster field." Take a look at just a sample of posters Wilson has printed at PsPrint: Art Direction Design: Zak Wilson. Illustration/Design: David Edward Byrd   Art Direction/Design: Zak Wilson. Illustration: Lorenzo Dimauro   Design: Zak Wilson, Mark DeVito The post Customer Appreciation Art Contest Grand Prize Winner – Zak Wilson appeared first on PsPrint Blog.

7 Secrets To Summer Marketing Posted: 27 May 2014 05:00 AM PDT Do sales slow during the summer? If so, you need to fine-tune your summer marketing plan to take advantage of seasonal opportunities. If you experience the opposite in summer – a thriving business when the weather warms – you have to learn how to best your competitors and attract the most customers in order to maximize your summer marketing return on investment. No matter how your business traditionally fares during the summer months, you can achieve even greater success with the following seven secrets to summer marketing. 1.  Analyze and adjust Start by analyzing your historical summer marketing efforts and results. Identify whether your sales increase or decrease during the summer, then figure out why. This exercise can help you take advantage of previously undiscovered opportunities to promote your business in the summer. Make adjustments to your summer marketing plan as needed. 2.  Get outdoors Summertime is outdoor time, so it's a good idea to take your marketing outdoors in order to reach customers in their natural environments. Posters, flyers, vinyl banners and stickers are all cost-effective marketing tools for outdoor summer marketing; plus, they can be distributed in the places your customers are known to frequent. PsPrint features a variety of summer-themed designs that can be easily personalized for your business, product or event. 3.  Market at relevant events Do your customers love rock concerts? Get a vinyl banner in a prominent location. Does the local minor league baseball team command a loyal following from your customer base? Sponsor a special night at the ballpark. Do your customers attend B2B trade shows during the summer? Better get a booth and print plenty of business cards, brochures, booklets and other takeaways. Earn status points with your customer base by being omnipresent at relevant events. Photo credit Anthony Citrano via Flickr Creative Commons license 4.  Go big, be bold, have fun Get ultra-creative with your marketing to attract the most attention for your brand and stick in customers' minds until it's time to buy. One of my favorite summer marketing campaigns was for San Francisco Zoo, which placed "giraffe neck" stickers on local utility poles to promote its exhibits. Photo credit San Francisco Zoo BBDO posted on Cool Marketing Thoughts 5.  Market on-the-go Car stickers, window stickers, car door magnets and even bumper stickers help market your brand everywhere you go – which means you can put your company in front of potentially millions of commuting and vacationing customers if you spend a lot of time on the road. Car door magnets are a great way to turn your car into a mobile ad this summer. 6.  Host your own event Another one of my favorite summer marketing strategies is for a local insurance agency that wants to target motorcycle riders. The company annually hosts a motorcycle cruise-in in its parking lot. The cruise-in lasts an afternoon and features a band, free burgers and hot dogs, free branded shirts, and a "best bike" award. It draws several hundred riders every year, and no one leaves without the insurance company's motorcycle insurance brochure. Photo credit  Brian Turner via Flickr Creative Commons license 7.  Partner with others Finally, seek out companies who overlap your customers but do not directly compete with you to see if you can develop a package that presents customers with a discount yet benefits all business partners in terms of both profits and market reach. A day spa might partner with a restaurant and a movie theater, for example, to offer a romantic couples anniversary package. Photo credit Amorette Dye via Flickr Creative Commons license What summer marketing secrets can you share? The post 7 Secrets To Summer Marketing appeared first on PsPrint Blog.

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