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| Customer Appreciation – Roxie Theater Posted: 30 Apr 2014 08:40 AM PDT Did you know that the second-oldest continually running movie theater in the world is located in San Francisco? It's fitting for a theater with such a long, tangled history to host a film noir festival. PsPrint is honored to print the smokin'-hot marketing materials for the "I Wake Up Dreaming" festival to be held May 16-25 at the Roxie Theater. The Roxie is a nonprofit organization that relies on grants, memberships and donations – the kind of customer PsPrint loves serving with high-quality, low-cost printing. "PsPrint offers the highest-quality printing I have yet to find in the Bay Area," says Elliot Lavine, director of repertory film programming for the Roxie. "Every bit as important as the impeccable high quality they consistently deliver is the expert and friendly customer service they provide." PsPrint wouldn't dream of printing cheap-looking posters and brochure calendars for the "I Wake Up Dreaming" film festival, especially because the hauntingly beautiful artwork is by the late, great Mark Stock. Just one month ago, Stock passed away following a fundraiser at the Roxie, where he signed the posters that PsPrint printed for "I Wake Up Dreaming."  Poster for the Roxie Theater. "The beautiful full-color calendars PsPrint has created for my film festivals at San Francisco’s Roxie Theater are totally sensational, and I doubt we’ll ever need to look elsewhere," Lavine told me. "Quite simply, they are tops!"  Brochure cover for the Roxie Theater.
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| Car Door Magnets: From Family SUV to Marketing Mobile in Seconds Posted: 30 Apr 2014 04:37 AM PDT If you're like most entrepreneurs and small business owners, you don't have enough room in your budget to outfit a fleet of branded vehicles bearing your company's name. Heck, if you're like many of the small business owners I do business with you don't have enough room in your budget for a single "work-only" vehicle, much less said fleet. Chances are your daily driver pulls double or triple duty as your work vehicle, school bus and soccer drop off/pick up machine. The question is: how do you drive a nice family SUV or other vehicle part of the time, and a well-branded work vehicle the other part? Photo credit DrivingtheNortheast via Flickr Creative Commons license Enter car door magnets. Car door magnets can instantly transform your family SUV into a marketing mobile. Unlike vehicle wraps and custom vehicle paint jobs, car door magnets aren't permanent. You can take them on and off as needed. Plus, they're a lot cheaper than custom wraps and paint – and, they won't hurt the resale value of your family driver when it's time to sell (after all, who wants to buy a van with "Mike's Service Center" emblazoned on the side?). Car door magnets can also be transferred between vehicles. If your family is like mine, you and your spouse consistently switch vehicles depending on the task at-hand: grocery shopping, business meetings, soccer practice, a trip to the lumberyard, you name it. Car door magnets make it easy to slap a professional look on whichever vehicle I'm driving on any given day (or any given hour, for that matter). Photo credit Richard Eriksson via Flickr Creative Commons license Of course, you don't ever have to remove car door magnets. If you leave them on all of your vehicles, then you double your mobile marketing power (or triple it, if you have a child driver). My kids aren't old enough to drive yet, but when they are you can believe I won't have any qualms about making them display my company's brand if they want the keys. OK, well, let's wait and see how they do on their license tests first … Car door magnets are also cheap ways to get family members in the marketing game. Ask your parents, grandparents and siblings if they're willing to place car door magnets on their own vehicles. If they are, you can have a fleet of well-branded "company" cars continually traversing the same roads as your target audience. Photo credit bowler1996p via Flickr Creative Commons license The post Car Door Magnets: From Family SUV to Marketing Mobile in Seconds appeared first on PsPrint Blog.  |
April is Customer Appreciation Month at PsPrint. To celebrate we’re giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at 
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