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Posted: 20 May 2014 09:35 AM PDT

It's hella difficult to sum up what is Oaklandish. Oaklandish is a retail company, for sure, but it also:

Provides grants for Oakland, Calif.-area programs.
Partners with other local businesses and organizations to promote civic pride.
Prints its own T-shirts as well as designs and prints shirts for other groups.
Sponsors young artists to create projects for Oakland.
Continuously expands its retail footprint – most recently with the brand-new Oakland Supply Co.

Like the city it takes its name from, Oaklandish is scrappy, constantly trying new things to better itself and its community. It's just so … Oaklandish. And all that outreach requires constant promotion.

PsPrint is hella proud to print for Oaklandish – from staff members' business cards to retail catalogs to promotional postcards and flyers and more. Here is just a smattering of what PsPrint printed for Oaklandish during the past year:

Postcard for Oakland Supply Co.

Back of business card for Oaklandish.

Postcard for Oaklandish.

Booklet cover for Oaklandish.

Postcard for Oaklandish.

Poster for Oaklandish.

Club card flyer for Oaklandish.

Holiday card cover for Oaklandish.

Postcard art by TDK Collective for Oaklandish.

The post Customer Appreciation – Oaklandish appeared first on PsPrint Blog.

5 Ways to Enhance the Customer Experience

Posted: 20 May 2014 05:00 AM PDT

Mail out personalized greeting cards to customers.

Many small businesses invest a lot of resources into finding new business, and though continual marketing is one of the keys to long-term business success it's also important to remember that it's always easier to sell to customers you already have than to find new clients. One of the best strategies for generating repeat business is to ensure the client experience is top-notch; you want your clients to feel both confident in your ability to meet their needs and appreciated by you and your staff. When you can make your clients feel special, they'll never even consider your competitors for future work. The following lists five ways to enhance the customer experience.

1. Anticipate problems and prepare solutions

Do your homework before meeting with clients, and do your best to anticipate their current problems so you can instantly propose sound solutions. You want customers to understand you're an expert in your field, so the ability to quickly offer solutions is an asset. When customers feel you "get them," they'll be confident doing business with you.

2. Institute a culture of friendliness

How many times have you called a small business and been turned off by the attitude of the person answering the phone? It's happened to all of us, and it makes us want to jump ship for another company. If you want your clients to have the best experience possible, do everything you can to institute a culture of friendliness. From the person answering the phone to the IT department to, well, just you, if you treat your customers like old friends instead of just another paycheck, they'll fall in love with your business.

3. Make communication simple

Always make it easy for customers to get in touch with a real, live person. In addition, make it easy for customers to contact you in their preferred format: phone, email, live chat, even social media messaging and texts. No one likes to be on hold or to have to wait for days to get a answers to their questions; when you're responsive and willing to communicate on customers' terms, they'll be thrilled to work with you.

4. Reach out with print and digital media

Print personalized greeting cards to send to clients on special days (birthdays, anniversaries, celebrations, etc.). Send emails congratulating them on major milestones. Take a vested interest in helping your clients succeed, and continually remind them that you're here to help while keeping lines of communication open. Showing clients you care long after the sale has been completed and initial work has been performed is paramount to encouraging repeat business.

5. Under-promise, over-deliver

This business adage has been floating around for a long time, but it's definitely sage advice. When customers feel you've gone the extra mile, they'll feel extra special. And, naturally, they'll want to continue doing business with you.

How else can you enhance the customer experience?

The post 5 Ways to Enhance the Customer Experience appeared first on PsPrint Blog.

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Rabu, 21 Mei 2014