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Customer Appreciation – Make-a-Wish Greater Bay Area Posted: 13 May 2014 08:02 AM PDT Holy wish fulfillment, Batman! Was it just last November that San Francisco was transformed into Gotham City, and for one day, a 5-year-old boy got to live his dream? It all started with this: Postcard for Make-a-Wish Greater Bay Area The organization responsible for organizing Miles' wish was Make-a-Wish Greater Bay Area, which has been printing with PsPrint for 10 years. Make-a-Wish came to PsPrint for business cards to hand out at the event that included a link so participants could keep up-to-date on the day's itinerary. (Click here to see all the photos PsPrint Sonia took of the Batkid event, including the cards PsPrint printed.) To keep the momentum – and awareness – going, Make-a-Wish afterward printed inspirational stickers: Sticker for Make-a-Wish Greater Bay Area As a nonprofit organization, Make-a-Wish faces the challenge of widely promoting itself at a low cost so more of its budget can go toward providing wishes to children with life-threatening medical conditions. "We use PsPrint for jobs that we need to get done quickly and cost-effectively," says Jen Wilson, marketing and promotions manager at Make-a-Wish Greater Bay Area. "We always know that the piece will be done on time or even sooner and that you will offer us a price that's very hard to beat." To be able to provide all those wishes, Make-a-Wish hosts numerous fundraisers each year, including two separate Walk for Wishes events. Here is the postcard PsPrint printed for the June walk: Postcard for Make-a-Wish Greater Bay Area Another fundraiser for which PsPrint did the printing is this weekend's Wishes in Wine Country. Marketing materials included booklets, postcards, magnets and posters: Booklet cover for Make-a-Wish Greater Bay Area Magnet for Make-a-Wish Greater Bay Area Poster for Make-a-Wish Greater Bay Area PsPrint wishes you would visit the Make-a-Wish Greater Bay Area website for more information on how you can help provides wishes – as well as refer a child! The post Customer Appreciation – Make-a-Wish Greater Bay Area appeared first on PsPrint Blog.

5 Reasons Door Hangers Are Perfect For Promoting Spring and Summer Sales Posted: 13 May 2014 04:30 AM PDT Spring is finally here, and after many in the U.S. faced a long, harsh winter consumers are anxious to break cabin fever and begin enjoying the great outdoors. As a small business or marketer, warmer weather represents an opportunity to reach customers in a powerful way: with door hanger marketing. The following lists five reasons door hangers are perfect for promoting spring and summer sales. 1.  Customers are ready to buy The spring thaw and subsequent summer play, coupled with the good moods great weather brings and extra funds in the form of tax returns means customers are ready to get out and shop. This isn't just true for seasonal sales; no matter what industry you're in, you're likely to find happy buyers when the weather warms. Door hangers are perfect for promoting your special spring and summer sales, especially when you add a perforated coupon or coupon code so you can track your response rate. 2.  Door hangers are impossible to ignore You're not the only one who knows spring and summer can be hot sales seasons, but you can use door hangers to reach customers where competitors are not. Unlike other marketing channels such as PPC ads, door hangers are practically impossible to ignore. They don't get lumped with your competitors' "junk mail." Instead, they're place right on door knobs – customers literally have to pick them up. Moreover, many utility companies and delivery services employ door hangers to deliver important messages, which means your door hangers are far more likely to be read. All you have to do is draw customers in with a compelling offer, and your door hangers are sure to be winners. Photo credit: Stevan Sheets via Flickr Creative Commons license 3.  You can brand your company through door hanger distribution Send your team of employees or volunteers out with branded shirts, banners or other attention-getting devices that help promote your brand. Turn door hanger distribution into a parade celebrating your company so that anyone who sees you is reminded about your brand. Since many potential customers are out and about on warm days, you can vastly increase your brand exposure by distributing door hangers in this manner. Photo credit: Anthony Crider via Flickr Creative Commons license 4.  Door hanger distribution can be dual-purpose If you have posters, flyers, club card flyers, stickers or other marketing materials to distribute, you can post them at the same time you're distributing door hangers. Not only do you get more efficient distribution, you get to launch a multi-channel marketing campaign that leads to repetition for customers, thus increasing your response rate. 5.  Door hangers are cheap to print and distribute Door hangers are cheap to print – you can print 1,000 door hangers for around $100 – and they can be even cheaper to distribute when you recruit volunteers to help. It's not hard to get volunteers, either, when you promise to reward their efforts with a pizza party or cocktails afterward. Door hanger printing and distribution done cheap reduces campaign overhead and maximizes your return on investment. Photo credit: The Inadvertent Gardener via Flickr Creative Commons license As with any marketing campaign, be sure to incorporate a compelling, time-limited offer on your door hangers; add in powerful motivational copywriting that creates desire and attention-getting design, and you'll be able to print and distribute door hangers that are perfect for promoting your spring and summer sales. The post 5 Reasons Door Hangers Are Perfect For Promoting Spring and Summer Sales appeared first on PsPrint Blog.

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