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Hot Off the Press: Sticker Printing Posted: 27 Feb 2014 08:50 AM PST How do I love sticker printing? Let me count the ways: Save-the-dates for weddings and other events. Sheet stickers for mailing labels. Inexpensive packaging – purchase blank bags or boxes in bulk and brand them with your sticker. Bottle labels and tap handles for breweries, wineries and homebrewers. Sheet stickers for when you want to order different designs. Guerrilla marketing – stick your band stickers and branding message everywhere! Sheet stickers for envelope sealers. Product labels for artisan foods and goods. Sheet stickers for less-expensive die-cut shapes. Photo stickers for fun party handouts. That last sticker idea is something PsPrint Sonia and I have done for recent parties – we choose a photo of the birthday guy or gal and printed stickers for the guests to wear. Sonia even used the leftover stickers of her toddler as labels for his lunchbox and other preschool supplies. Have a look below at how other PsPrint customers have printed stickers and please let us know any uses you have for sticker printing that we left out. For more design and printing inspiration, please check out last week's "Hot Off the Press." Design by Terri Parent and Stride Creative Group for Vermont Community Garden Network Rushing Duck Brewing Co. Blue Soda Promo Design by Sergio Ornelas for Stay Hatin' podcast Design by SuperFine Designs for Coquette's Bistro and Bakery Design by Elizabeth Wheeler for Groupon Design by Allison Hall for the Copper Street Brass Quintet skinSalvation Design by Denine Shern for Denine's Cupcakes Design by Kerry Barker for Bomber Patches Give Day Tampa Bay Mile High Organics Hold Fast Tattoo Bespoke Bacon Design by Kelsey Beaudoin for Northern California and Nevada Womenʼs Ministries Painting by Cyrus Fire for Spruce Campbells Brewing Content manager Sonia M. handed these out at her son's second birthday party Rogue Festival The post Hot Off the Press: Sticker Printing appeared first on - PsPrint Blog.

10 Printing Tips for More Attractive Print Marketing Materials Posted: 27 Feb 2014 05:00 AM PST A die-cut flyer, business card or sticker will really make your marketing stand out. Much has been written about strategies for designing attractive print marketing materials, but design isn't the only required element for beautiful print marketing that enhances your brand image, sends a clear message of quality to your customers, and yields excellent response rates. In addition to great design, premium printing is critical to drafting print marketing materials that resonate with customers by looking and feeling awesome. Be a better marketer with the following ten printing tips for more attractive print marketing materials. 1.  Upgrade your paper stock Your choice of paper stock plays a huge role in aesthetics, and its texture communicates a message to customers.  For a bright and shiny sheen, a glossy paper stock is best; for a more subdued sheen, go with matte.  If you want to be truly unique, especially with business cards, you can opt for an uncoated paper stock.  In all cases, thicker paper stocks are more elegant and lend excellent first impressions. 2.  Die-cut shapes Die cuts such as rounded corners and custom shapes that relate to your business and customers are perfect for standing out in a sea of competitors. 3.  Foil stamps Foils stamps add brilliance and a fresh, unique appeal to your print marketing materials that can't be ignored. 4.  Oversized printing Printing big is a bold move that commands attention. Oversized postcards, brochures, and large format vinyl banners let customers know you're the real deal. 5.  Soy-based inks Soy-based inks, or soy inks, produce more vibrant colors than traditional petroleum-based inks. Plus, they're eco-friendly. 6.  Scores and folds If you're printing marketing materials that need folded, ensure perfect folds by having your printing company do the folding (or scoring, so you can fold your own). 7.  Wire-O binding Catalogs and booklets look more elegant and are more robustly constructed when bound with Wire-O versus staples. 8.  UV coating A thick UV coating adds extra shine to your print marketing materials and helps protect them against damage. UV coating also makes marketing materials such as business cards and postcards thicker and stronger, yet smoother in customers' hands. 9.  State-of-the-art press work When comparing printing companies, be sure to ask about what kinds of digital and offset presses they use. You want to print your marketing materials on state-of-the-art presses that receive daily color calibration for best results. 10.  Ask for advice If you're not sure what direction to go with your printing, ask a printing specialist. Your printing company can help you decide which paper stocks, finishes and coatings, sizes, and other features will make your print marketing materials stand out. What are your favorite printing tips? The post 10 Printing Tips for More Attractive Print Marketing Materials appeared first on - PsPrint Blog.

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