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Hot Off the Press: Printing for Valentine’s Day, Breweries and More Posted: 13 Feb 2014 09:54 AM PST Twas the day before Valentine's Day, and all through PsPrint, we were talking about print marketing – and what else? Here's a hint: Chocolate and beer! This week's "Hot Off the Press" features Valentine's Day marketing by PsPrint customers, including jewelers, chocolatiers and nonprofits. Red is such a striking color, so Valentine's Day promotions are some of the most eye-catching. Add diamonds to those brochures and flyers, and you're sure to get attention. While candy is dandy, beer is what's dear to many of us at PsPrint. Last week's "Hot Off the Press" toasted San Francisco Beer Week printing, and the celebration continues this week, with even more of our craft-brewing customers. Poster for Ales for Autism Postcard for The Chocolate Bark Co. Keg collar design by Geno Acevedo for El Toro Brewing Co. Greeting card cover for Berkeley Community Fund Back of business card design by AccessoryMU for Schubros Brewery Club card flyer for Steve Padis Jewelry Poster design by Kimberley Camerota for Washington Brewers Guild Brochure cover for Murphy Jewelers Sticker design by Matt Whitehead for Odyssey Beerwerks Sheet stickers for Peaceful Valley Donkey Rescue Club card flyer design by Keana McMahon for Eleventh Hour Brewing Co. Sticker for Give Jewelry Sticker for Wildwood Brewing Business card art by Dennis McGregor and design by Ideas to Inks' Sally Sundsten for Heartwood Forest Contracting Sticker for Hearties Back of business card for Union Beer Distributors Sticker for One Love Massive Business card for MyPlasticHeart Sticker for Clumber Spaniel Club of America The post Hot Off the Press: Printing for Valentine's Day, Breweries and More appeared first on - PsPrint Blog.

Promote Your Personal Brand with Custom Mailing Labels Posted: 13 Feb 2014 05:00 AM PST When we think of "brands," we often conjure images of corporate logos: Coca-Cola, Nike and Apple. Every company wants to brand itself as the best, and many companies invest a lot of money into promoting corporate brands. But what about investing in your personal brand? It shouldn't be an after-thought, especially when it comes to direct-mail marketing – which is why custom mailing labels can be powerful marketing tools. Think about it: as the adage goes, customers buy from people, not companies. Forming personal relationships with customers is the reason salespeople exist. Moreover, having a trusted, well-recognized name – or personal "brand" – makes you incredibly valuable not only to your customers, but also potential clients and employers. Look at all the television and radio personalities who have carefully constructed powerful personal brands, then used those brands to elevate their careers to the top. The Oprahs, the Stewarts, the Colberts, the Dr. Phils of the world all know a thing or two about the power of personal branding. Now, apply that same idea to a basic direct-mail sales letter. An envelope bearing your personal brand will carry more weight than a generic envelope or even one that carries your company logo. Moreover, the repetition of that brand via subsequent direct-mail marketing campaigns, online marketing, and media appearances will make you a valued and sought-after expert in your field. Printing mailing labels is cheap, yet can add enormous value to your personal branding efforts. Before you send your next sales letter, greeting card, invitation or other correspondence, invest in your personal brand by printing custom mailing labels. It's not being vain, it's doing smart business.   The post Promote Your Personal Brand with Custom Mailing Labels appeared first on - PsPrint Blog.

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