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Hot Off the Press: Blue Bottle Coffee, Joshua Tree Art Gallery and More Posted: 20 Feb 2014 08:20 AM PST How does your print marketing get potential customers' attention? One thing that caught my eye among this week's collection of my favorite PsPrint customers' printing is the use of typography. Even when looking at these print orders via thumbnails, I noticed the striking, bold fonts, from Brewers Supply Group's clever sticker to R.Black's latest theater art to, of course, the green type on pink background that Pinwheel Tuna Fishing chose for its sticker. Have a look at our customers' print jobs below and see if you can find inspiration for your next printing order. Last week's "Hot Off the Press" featured a lot of design to love, too, since it contained Valentine marketing. Postcard photography by Clay McLachlan for Blue Bottle Coffee Sticker for Pinwheel Tuna Fishing Postcard design by R.Black for Shotgun Players' "Salvage" Sticker design by Ray Romero for Brewers Supply Group Postcard for Joshua Tree Art Gallery Booklet cover design by Dustin Helms for Christian Supply Postcard for Trophy Cupcakes and Party Business card design by Joshua Craig Johnson for Dab Dynasty Pocket folder cover for Craft Beer Guild Distributors of New York Brochure cover for Blue Ridge Community Church Postcard design by Valerie Adinolfi Sticker design by The Lyft Agency's Yoffy for Jenuwine Snacks at Jenuwine Cigar Lounges Postcard by Amy Mastromonaco Sticker for Crafty Beer Guys The post Hot Off the Press: Blue Bottle Coffee, Joshua Tree Art Gallery and More appeared first on - PsPrint Blog.

Direct-mail Postcard Marketing Statistics You Should Know Posted: 20 Feb 2014 05:00 AM PST Postcard image via Flickr user Grant, Creative Common license Considering a direct-mail postcard marketing campaign, but not sure if you can justify the initial investment required to design, print and mail postcards? You're not the first small business in this position, and fortunately there's an easy way to decide whether to move forward with your postcard marketing campaign: statistics. Accurate statistics prove that direct-mail postcard marketing continues to be one of the most powerful marketing weapons in your arsenal. Consider the following direct-mail postcard marketing statistics you should know. 52.5 percent of consumers say they read postcards (only one-third say they read sales letters) 23.4 percent of consumers will respond to postcards that are relevant to them, versus 7.9 percent for letter-sized envelopes Repeat postcard mailing works: Consumers are 46 percent more likely to respond to offers from companies they've heard of Postcard cost-per-lead is $54.10 for a prospect, or rented, mailing list and $19.35 when using a house list The average response rate for targeted direct mail is 4.4 percent The Direct Marketing Association's 2012 Response Rate Report found that postcard marketing yields a far cheaper cost-per-lead than other marketing methods: postcards ($54.10 cost-per-lead) trump email ($55.24), print ads ($60.50) and telemarketing ($190.49) The USPS states that postcards are the most likely marketing materials to be read or scanned As you can see, direct-mail postcard marketing yields excellent response rates for many small businesses. When you use a highly targeted mailing list, incorporate a great special offer, and invest in good copywriting, design, and printing, direct-mail postcards can quickly earn a place among  your most successful marketing strategies. What are other good reasons to launch direct-mail postcard marketing campaigns? The post Direct-mail Postcard Marketing Statistics You Should Know appeared first on - PsPrint Blog.

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