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Hot Off the Press: Sticker Printing Posted: 27 Feb 2014 08:50 AM PST How do I love sticker printing? Let me count the ways: Save-the-dates for weddings and other events. Sheet stickers for mailing labels. Inexpensive packaging – purchase blank bags or boxes in bulk and brand them with your sticker. Bottle labels and tap handles for breweries, wineries and homebrewers. Sheet stickers for when you want to order different designs. Guerrilla marketing – stick your band stickers and branding message everywhere! Sheet stickers for envelope sealers. Product labels for artisan foods and goods. Sheet stickers for less-expensive die-cut shapes. Photo stickers for fun party handouts. That last sticker idea is something PsPrint Sonia and I have done for recent parties – we choose a photo of the birthday guy or gal and printed stickers for the guests to wear. Sonia even used the leftover stickers of her toddler as labels for his lunchbox and other preschool supplies. Have a look below at how other PsPrint customers have printed stickers and please let us know any uses you have for sticker printing that we left out. For more design and printing inspiration, please check out last week's "Hot Off the Press." Design by Terri Parent and Stride Creative Group for Vermont Community Garden Network Rushing Duck Brewing Co. Blue Soda Promo Design by Sergio Ornelas for Stay Hatin' podcast Design by SuperFine Designs for Coquette's Bistro and Bakery Design by Elizabeth Wheeler for Groupon Design by Allison Hall for the Copper Street Brass Quintet skinSalvation Design by Denine Shern for Denine's Cupcakes Design by Kerry Barker for Bomber Patches Give Day Tampa Bay Mile High Organics Hold Fast Tattoo Bespoke Bacon Design by Kelsey Beaudoin for Northern California and Nevada Womenʼs Ministries Painting by Cyrus Fire for Spruce Campbells Brewing Content manager Sonia M. handed these out at her son's second birthday party Rogue Festival The post Hot Off the Press: Sticker Printing appeared first on - PsPrint Blog.

10 Printing Tips for More Attractive Print Marketing Materials Posted: 27 Feb 2014 05:00 AM PST A die-cut flyer, business card or sticker will really make your marketing stand out. Much has been written about strategies for designing attractive print marketing materials, but design isn't the only required element for beautiful print marketing that enhances your brand image, sends a clear message of quality to your customers, and yields excellent response rates. In addition to great design, premium printing is critical to drafting print marketing materials that resonate with customers by looking and feeling awesome. Be a better marketer with the following ten printing tips for more attractive print marketing materials. 1.  Upgrade your paper stock Your choice of paper stock plays a huge role in aesthetics, and its texture communicates a message to customers.  For a bright and shiny sheen, a glossy paper stock is best; for a more subdued sheen, go with matte.  If you want to be truly unique, especially with business cards, you can opt for an uncoated paper stock.  In all cases, thicker paper stocks are more elegant and lend excellent first impressions. 2.  Die-cut shapes Die cuts such as rounded corners and custom shapes that relate to your business and customers are perfect for standing out in a sea of competitors. 3.  Foil stamps Foils stamps add brilliance and a fresh, unique appeal to your print marketing materials that can't be ignored. 4.  Oversized printing Printing big is a bold move that commands attention. Oversized postcards, brochures, and large format vinyl banners let customers know you're the real deal. 5.  Soy-based inks Soy-based inks, or soy inks, produce more vibrant colors than traditional petroleum-based inks. Plus, they're eco-friendly. 6.  Scores and folds If you're printing marketing materials that need folded, ensure perfect folds by having your printing company do the folding (or scoring, so you can fold your own). 7.  Wire-O binding Catalogs and booklets look more elegant and are more robustly constructed when bound with Wire-O versus staples. 8.  UV coating A thick UV coating adds extra shine to your print marketing materials and helps protect them against damage. UV coating also makes marketing materials such as business cards and postcards thicker and stronger, yet smoother in customers' hands. 9.  State-of-the-art press work When comparing printing companies, be sure to ask about what kinds of digital and offset presses they use. You want to print your marketing materials on state-of-the-art presses that receive daily color calibration for best results. 10.  Ask for advice If you're not sure what direction to go with your printing, ask a printing specialist. Your printing company can help you decide which paper stocks, finishes and coatings, sizes, and other features will make your print marketing materials stand out. What are your favorite printing tips? The post 10 Printing Tips for More Attractive Print Marketing Materials appeared first on - PsPrint Blog.

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10 Tips for Flyers That Generate Response Posted: 26 Feb 2014 05:00 AM PST Club card flyer design by PsPrint customer Buck Down for Edwardian Ball Flyer printing is an economical and effective way to market your products and services to a large number of people, but simply printing flyers won't get you the response necessary to boost your business. You need to print flyers that motivate customers to take the next step in the purchasing process. Here are 10 tips for flyers that generate response. 1.  Big headline Whether you're distributing your flyers on  counter tops, walls or telephone poles, a big, bold headline will help it stand out. This is especially important because the first time many potential customers see your flyer will be from a distance, so you need an intriguing headline that's easy to read at a glance in order to draw them closer to get more information. 2.  Special time-limited offer A special offer that has real value to potential customers is one of the most powerful ways to generate response. Give your offer a deadline to motivate faster response and to help thwart forgetfulness. 3.  Large images Like your headline, your images will help draw potential customers in. The bigger the better, because you want customers to notice your images from a distance. Large images also show more product details and have a more modern appeal, which can translate into greater confidence in your company. 4.  Focus on benefits Take every opportunity to tell potential customers how your product or service specifically benefits them – how it will solve their problems or otherwise make their lives better. Understand the difference between features and benefits, and infuse benefits into bullet points, your images, your call to action and your headline. 5.  Powerful call to action Tell customers exactly what they need to do next to take advantage of your special offer. Reiterate the deadline and key benefits to motivate quick response. 6.  Testimonials Include testimonials or case study results from real, verifiable customers. Third-party validation lends trust in your company and helps other potential customers identify your solution as being perfect for their situation. 7.  Bold, clean design Your flyer design should command attention with a bold, yet clean, layout. Incorporate plenty of white space and keep text short. Use subheads to promote key benefits and limit body text to promote fast reading. 8.  Perforated die-cut tear-offs Perforated die-cut tear-offs are tabs on your flyer that potential customers can take with them. They're clever tools that help customers remember your contact information – and to respond to your flyer offer in the first place. One trick: tear two or three off before you place your flyers. Even though you're losing those tabs, you also give the appearance that others are interested in your offer, which will in turn motivate potential customers to take a closer look. 9.  Quality printing Quality printing not only gives you a more vibrant presentation, it helps your flyers withstand sun bleaching and other weather conditions. You want your flyers to last, not weather overnight. Seek a premium flyer printer that offers steep discounts to improve your return on investment. 10.  Targeted distribution Resist the urge to distribute your flyers everywhere. Instead, short list areas your target customer base is known to frequent, the plaster your flyers everywhere they'll see them. How can you print flyers that generate response? The post 10 Tips for Flyers That Generate Response appeared first on - PsPrint Blog.

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What Kind of Product Label Should You Print? Posted: 25 Feb 2014 05:23 AM PST photo credit: Afroswede via photopin cc Your product label design can play a major role in how well your retail products sell. Every retailer knows that; however, your choice of product label stock can likewise dictate how well your product sells. Don't underestimate how label stock affects your design, especially the vibrance of your colors. Moreover, it's important to choose the right product label for your product or packaging surface (plastic, glass, paper, etc.) and environment (indoor/outdoor) to ensure proper adhesion and label longevity for long-term branding. The following lists three popular types of product label stocks and when each is appropriate for use. 1.  Gloss sticker paper Gloss sticker paper is a good stock for all-purpose labels.  It adheres well to many surfaces, including paper, plastics, glass, film and painted metals. Gloss sticker paper is intended for indoor use and does not perform well in outdoor environments. It features a smooth finish, crack-and-peel backing for easy application, and an attractive sheen. 2.  Vinyl sticker paper Vinyl sticker paper is perfect for both indoor and outdoor applications and is often used to print bumper stickers, signs, and, of course, product labels. It's a popular choice for any product that might face the elements, from outdoor products to bottles that might sweat. A UV coating is applied to vinyl sticker paper for added color vibrance and to better protect the paper. 3.  Clear polyester sticker paper As its name implies, polyester sticker paper is transparent – which makes it perfect for see-through product labels. Equally applicable in both indoor and outdoor environments, clear polyester sticker paper is an excellent choice for many types of products and adheres well to glass, rigid plastics, film, and painted metals. Like vinyl sticker paper, polyester sticker paper features a glossy UV coating for color brilliance and longevity. Ultimately, your product or product packaging, as well as its use, will determine which kind of product label you should print. Choose wisely, and your product label will not only help motivate sales, it will remain in place to help brand your company while your products are in use. The post What Kind of Product Label Should You Print? appeared first on - PsPrint Blog.

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What Is The Best Color for Sticker Marketing? Posted: 24 Feb 2014 05:00 AM PST Sticker marketing can be a powerful way to promote your company, products and services. Stickers are incredibly versatile, capable of being affixed to the smallest electrical components to being printed as large-format artworks that cleverly engage in their environment – and everything in-between. Stickers can promote brands, special offers, ideology and even political candidates. They can ask viewers to think, to act, to respond or to do nothing. No matter what type of company you operate, stickers are exceptional and viable marketing tools for your business. But what is the best color for sticker marketing? The answer to that question might depend on who you ask and who your target audience is, as well as the goal of a given sticker marketing campaign. Sticker printing is cheap, but you still want to motivate the greatest response by investing wisely in sticker design. Here are five schools of thought behind which color is best for sticker marketing. 1.  Brand colors If your sticker marketing campaign is designed to promote your brand, it's probably best to design stickers that feature your unique brand colors. Doing so helps your customers associate your brand with its colors, so they're instantly attracted to future marketing promotions that feature your brand. Different brands, of course, play on different emotions. Here's a cool chart by The Logo Company that demonstrates the meaning of color as it relates to emotions for well-known brands.   2.  Audience Another way to look at sticker colors for marketing is audience preference. If your primary customers are men, for example, and you've learned that most men do not like the color pink but love the color blue, you would be apt to print blue stickers. This infographic by KISSmetrics demonstrates color preferences by gender.   3. Environment If you're printing large-format stickers intended to cleverly work with their environments, then your colors will be dictated by that environment. For example, if you're going to place stickers on a window or mirror, you'll need bright colors that contrast well against the reflected environment in order to be seen. For example, the following photo shows street marketing stickers featured on Urlesque; colors had to match the road.   4.  Pure attention Yet another sticker marketing technique is to play on the attention-getting properties of contrasting colors. It's tough to ignore yellow on black, red on white, and orange on blue. Hot pink, fluorescent green and other bright colors also command attention. Employing bright, contrasting colors in this manner might not necessary match your brand message, but it will help guarantee your stickers are noticed. It's the reason so many "danger" stickers are printed in high-contrast colors. photo credit: Dr Case via photopin cc   5.  Emotion and symbolism Finally, you can select your sticker colors based on the emotions they're meant to convey or the symbolism they represent in an effort to motivate purchases or influence thought. Red, white, and blue stickers are often used to lend a sense of patriotism to candidates and political ideas. Green often represents money or health. Blue inspires trust, while orange lends energy and confidence. This infographic by KISSmetrics demonstrates emotion and symbolism in color.   Your choice of sticker color can have a major influence on whether your stickers are notice, read and acted on. Determine who your audience is, how you will distribute your stickers, what the goals of your sticker marketing campaign are, and what exactly you want your audience to do after they've viewed your sticker. Then decide on the best approach to selecting sticker colors and choose the most appropriate colors for your goals. »crosslinked« The post What Is The Best Color for Sticker Marketing? appeared first on - PsPrint Blog.

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5 Crazy Marketing Strategies That Actually Worked Posted: 21 Feb 2014 05:00 AM PST Printing posters, brochures, and direct-mail postcards are all highly effective marketing strategies, but they're also pretty vanilla. Some companies go the extra mile and launch crazy marketing stunts that generate tons of news coverage and have a major influence on potential customers. Such tactics carry great risks – a failure can be devastating to a company – but the rewards for successful marketing stunts are enormous. For your inspiration, here are five crazy marketing strategies that actually worked. 1.  Business Card Truth or Dare Chelsea Davison printed 300 business cards with truth or dare prompts on them, then distributed them in public areas around New York City and filmed the results: people randomly quacking like ducks or breaking into dance. The video went viral, and her copywriting and comedy business skyrocketed. 2.  Ivar's Underwater Billboards Ivar's Fish Bar near Puget Sound claimed to have found underwater signs from the original owner, submerged in 1954. The "old" signs supposedly advertised to divers in the 1950s. The marketing stunt was a hoax, but it still boosted business for the Seattle-based seafood restaurant. 3.  The Car-Bicycle Race In the early 20th century, two French newspapers competed heavily for market share: the Bicycle and the Car. The Car was founded by former members of the Bicycle, and struggled to compete with its more established counterpart – which had organized large bicycle races to promote its newspaper. In 1903, the Car fought back by introducing it's own bicycle race – the longest bicycle race the world had ever seen. It became known as the Tour de France, still the most well-known bicycle race in the world today. The race was a success, but what about the newspaper? The Car quickly gained marketshare and eventually engulfed the Bicycle, and the Car remains the most popular sports newspaper in France today – albeit with a rename, the Team. 4.  Cat Lovers Deserve To Die The Lung Cancer Alliance wanted to educate people on the fact that lung cancer does not discriminate. Many believe that anyone who gets lung cancer brings it upon themselves, but the LCA knew lung cancer can attack anyone. So they created a series of posters that sought to dispel other mythical stereotypes by claiming each deserved to die: cat lovers, hipsters and crazy old aunts, to name a few. The LCA wanted to demonstrate the absurdity of the idea that anyone deserves to die and to spark a conversation about the indiscriminate behavior of lung cancer. The campaign was a success, as a conversation was indeed sparked and the LCA received more hits to their website in three days than they had the previous six months.   5.  Carrie in the Coffee Shop To promote the 2013 remake of “Carrie,” a YouTube video was staged in which a woman goes berserk after a man accidentally spills coffee on her computer in a coffee shop. Her powers of telekinesis surface, and she throws the man into the wall, moves tables and chairs, and flings books from shelves. Customers scream in panic as they watch. The video went viral, and “Carrie” went on to make more than $38 million worldwide. The post 5 Crazy Marketing Strategies That Actually Worked appeared first on - PsPrint Blog.

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Hot Off the Press: Blue Bottle Coffee, Joshua Tree Art Gallery and More Posted: 20 Feb 2014 08:20 AM PST How does your print marketing get potential customers' attention? One thing that caught my eye among this week's collection of my favorite PsPrint customers' printing is the use of typography. Even when looking at these print orders via thumbnails, I noticed the striking, bold fonts, from Brewers Supply Group's clever sticker to R.Black's latest theater art to, of course, the green type on pink background that Pinwheel Tuna Fishing chose for its sticker. Have a look at our customers' print jobs below and see if you can find inspiration for your next printing order. Last week's "Hot Off the Press" featured a lot of design to love, too, since it contained Valentine marketing. Postcard photography by Clay McLachlan for Blue Bottle Coffee Sticker for Pinwheel Tuna Fishing Postcard design by R.Black for Shotgun Players' "Salvage" Sticker design by Ray Romero for Brewers Supply Group Postcard for Joshua Tree Art Gallery Booklet cover design by Dustin Helms for Christian Supply Postcard for Trophy Cupcakes and Party Business card design by Joshua Craig Johnson for Dab Dynasty Pocket folder cover for Craft Beer Guild Distributors of New York Brochure cover for Blue Ridge Community Church Postcard design by Valerie Adinolfi Sticker design by The Lyft Agency's Yoffy for Jenuwine Snacks at Jenuwine Cigar Lounges Postcard by Amy Mastromonaco Sticker for Crafty Beer Guys The post Hot Off the Press: Blue Bottle Coffee, Joshua Tree Art Gallery and More appeared first on - PsPrint Blog.

Direct-mail Postcard Marketing Statistics You Should Know Posted: 20 Feb 2014 05:00 AM PST Postcard image via Flickr user Grant, Creative Common license Considering a direct-mail postcard marketing campaign, but not sure if you can justify the initial investment required to design, print and mail postcards? You're not the first small business in this position, and fortunately there's an easy way to decide whether to move forward with your postcard marketing campaign: statistics. Accurate statistics prove that direct-mail postcard marketing continues to be one of the most powerful marketing weapons in your arsenal. Consider the following direct-mail postcard marketing statistics you should know. 52.5 percent of consumers say they read postcards (only one-third say they read sales letters) 23.4 percent of consumers will respond to postcards that are relevant to them, versus 7.9 percent for letter-sized envelopes Repeat postcard mailing works: Consumers are 46 percent more likely to respond to offers from companies they've heard of Postcard cost-per-lead is $54.10 for a prospect, or rented, mailing list and $19.35 when using a house list The average response rate for targeted direct mail is 4.4 percent The Direct Marketing Association's 2012 Response Rate Report found that postcard marketing yields a far cheaper cost-per-lead than other marketing methods: postcards ($54.10 cost-per-lead) trump email ($55.24), print ads ($60.50) and telemarketing ($190.49) The USPS states that postcards are the most likely marketing materials to be read or scanned As you can see, direct-mail postcard marketing yields excellent response rates for many small businesses. When you use a highly targeted mailing list, incorporate a great special offer, and invest in good copywriting, design, and printing, direct-mail postcards can quickly earn a place among  your most successful marketing strategies. What are other good reasons to launch direct-mail postcard marketing campaigns? The post Direct-mail Postcard Marketing Statistics You Should Know appeared first on - PsPrint Blog.

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