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| Meow Showing – Customer Designs Posted: 05 Dec 2014 06:00 AM PST
So, obviously when singer Sabrina Signs tweeted about her new catty stickers at PsPrint, I couldn't help but reach out to her about featuring them in Hot Off the Press. I mean, look at them. Come on! How cute are they? I want one right meow. Stickers designed by Samantha Snider for Sabrina Signs Sabrina loves cats. That's her thing. She had the stickers printed to promote her song with Lenny Ruckus titled, "Meow." And she has a cat that looks identical to the cat in the sticker named Treble Cleft, who – of course – has his own Instagram @Trebleclefsigns. Did you print some cool stuff at PsPrint? Email me at Sonia@PsPrint.com and let me know. I’d love to feature your printed piece in Hot Off the Press. And now, let's check out some of the cool customer artwork that my eye this week … Thank-you card for Fundraising For a Cause Oakland Glass Co. printed stickers and business cards, designed by Kira Stackhouse Sticker design by Michael Fusco Straub for Ovenly Front and back of business cards designed by Keri Luiz for PhoenyxArts.com Postcard designed by John Caguin for the National Holistic Institute Flyer design by Boenobo/Propellent Creative for Whobilation The post Meow Showing – Customer Designs appeared first on PsPrint Blog.  |
| 5 Powerful Christmas Marketing Tools You Never Use (But Should) Posted: 05 Dec 2014 05:00 AM PST What are your favorite Christmas marketing tools? Some of the most popular Christmas marketing tools include catalogs, holiday cards and postcards. Those are all excellent marketing tools for Christmas; in fact, they might even be considered "staple" holiday marketing materials. Though effective, they're also the same marketing strategies employed by your competitors, which is why you should seek to supplement your staple holiday marketing campaigns with unexpected, yet powerful, marketing strategies. To that end, the following lists five powerful Christmas marketing tools you never use, but should. If you operate a retail store in a mall setting or with a storefront facing a busy street or walkway, window clings are perfect for motivating impulse purchases. Promote your big Christmas discounts and unique benefits on big, bright, attention-getting window clings to draw customers in for a closer look. 2. Stickers Use stickers creatively to command attention for your Christmas sales. Large, life-sized stickers can be placed on windows, walls and doors. You can place "footprint" stickers to lead customers to your best (and most profitable) in-store sales. Stickers can also be placed in public areas to encourage traffic to your website – parks, vending areas and telephone poles (with permission) are just a few areas stickers can be creatively deployed. 3. Banners Large outdoor banners are perfect for promoting your Christmas deals to the masses for cheap. Place banners near high-traffic intersections and in locations your target audience is known to frequent. Relevant events, such as sporting contests and concerts, are also excellent for banner distribution. Keep your banner messages short and memorable so customers can easily recall how to take advantage of your offer: online, by phone, or in-store. Car door magnets are cheap to print yet can have huge reach over the holiday season, especially if you log a lot of road miles. Print car door magnets for your own vehicles (and your entire fleet, if you have one) that exclusively promote your Christmas deals. You can also ask family and friends to sport your car door magnets over the holidays, and even offer your employees bonuses such as gas cards in return for placing your car door magnets on their vehicles during the Christmas season. A single car door magnet can be viewed by hundreds of potential customers every day. 5. Booklets Booklets can be powerful Christmas marketing tools, especially when you sell big ticket items that require tough decisions, such as car sales, or if you're in a hobbyist industry in which customers often need guidance. Pet stores, for example, might print how-to booklets that detail steps to set up saltwater aquariums. The booklets can become valued reference materials for hobbyists – all the while promoting your products and services. Many companies overlook these simple, yet powerful, Christmas marketing tools. Once you've covered the basics, supplement your Christmas marketing with these tools to get a leg up on your competition this holiday season. The post 5 Powerful Christmas Marketing Tools You Never Use (But Should) appeared first on PsPrint Blog.  |
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