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Are Bumper Stickers Still Effective Marketing Tools? Posted: 19 Feb 2014 05:00 AM PST You're always on the lookout for ways to promote your company, especially if you can reach customers in areas your competitors aren't for minimal investment. One way to do this is by printing bumper stickers. Bumper stickers have long been staple marketing tools for nearly every type of business, but in today's digital world you might wonder whether bumper stickers are still effective marketing tools. They absolutely are, and here's why. 1.  Bumper stickers can reach thousands of people A single bumper sticker can reach hundreds of people every day, thousands of people per week, and perhaps even millions of people over years, depending on how many miles it's driven and traffic density. 2. Creative bumper stickers command attention Let's face it: the commute is a bore. That's why we have car radios and Bluetooth headsets. Traffic jams are even worse. As humans we crave interesting scenery, which is why the most creative bumper stickers are next to impossible to ignore. 3.  Bumper stickers last a long time Many marketing materials are "one-and-done." Postcards, for example, are sent once. Bumper stickers, on the other hand, last for years – sometimes even decades – when they're printed on premium-quality paper stocks. That means your "cost per impression" becomes ridiculously low over time. 4.  Bumper stickers are cheap to print You can print 1,000 bumper stickers on vinyl stock with UV coating for right around 68 cents each. Look for special 50 percent off deals on bumper sticker printing to minimize your investment and maximize your return. 5.  Bumper stickers are cheap to deploy Printing bumper stickers is easy, but what about getting them on to actual car bumpers? You can put them on your own bumpers, of course, and you can give bumper stickers away to customers. You can also pay others to drive around with your bumper stickers on their cars or create promotion incentives; a pizza parlor, for example, might offer 10 percent off carryout orders for those who drive through with a company bumper sticker. The post Are Bumper Stickers Still Effective Marketing Tools? appeared first on - PsPrint Blog.

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How to Promote Your Event with Postcards Posted: 18 Feb 2014 04:30 AM PST Postcard design by PsPrint customer Megan Lloyd for Spooky Action Theater If you are promoting an event, whether it's for a nonprofit organization, theater, community festival or other event, you can take advantage of the power of postcard marketing to drive up attendance and revenues. The following details how to promote your event with postcards. 1. Determine your postcard goals What do you want people to do when they receive your postcards? If you're selling event tickets, you probably want them to purchase tickets by calling a number, visiting a website or scanning a QR code. If you simply want to get people to attend your free or gate-ticketed event, your postcard will serve as an advertisement to that end. The point is that you should know what you want people to do so you can focus every element of your postcard and design copy toward achieving your goals. 2.  Define your audience Who will attend you event? What is their demographic makeup? For a community festival, it's probably just about everyone in a five-mile radius (or more). If it's a theatric performance, however, you likely have a rather distinct customer base comprised of people who share several demographic traits. Determine who your most likely attendees are, then create a demographic profile based on age range, gender, income, location and other data. These are the people you will market your event to. 3. Get a targeted mailing list Next, use your demographic profile to rent a targeted mailing list made up of only those people who fit that profile – your event attendees. The better-targeted your list, the better your postcard marketing campaign will perform. 4. Craft compelling copy Now that you know what you want to promote and who to promote it to, you can draft postcard copy that features the event benefits your targeted attendees will most likely respond to. Create desire through benefits, and add a time-limited incentive to encourage quick action. You might, for example, offer a 10 percent discount on tickets to those who respond by a certain date. If your event is a freebie, offer a coolie cup or fan or some other branded incentive at the gate to those who bring their postcards with them. That way, you can track your response rate. Free or paid, don't forget a call to action that motivates response. 5.  Dazzle with design Design is one of the last steps, but it's the first thing your targeted attendees will see when your postcard arrives. Incorporate attention-getting colors and vivid, interesting images to get noticed and draw potential guests into your copy. Your design will set the mood of your event and help create desire. 6. Print and send your postcards Print your postcards on quality paper stocks to lend a sense of quality and even prestige to your event. The bigger the better, as large postcards command attention and make your event seem important. Keep an eye out for discounts on printing, as PsPrint routinely offers steep postcard printing discounts that can make your event marketing super-cheap. 7. Measure response As mentioned, you need to incorporate a way to measure responses, whether it's through a coupon code or the presentation of the postcard itself. Record response so you can test it against future postcard event marketing campaigns; with a little experience, you'll be able to develop powerful can't –miss postcard marketing campaigns that bring people out in droves to your events. The post How to Promote Your Event with Postcards appeared first on - PsPrint Blog.

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How to Use Postcards to Promote Your Website Posted: 17 Feb 2014 04:30 AM PST Postcard design by PsPrint customer Amy Franklin for Life Center Owning and operating a successful website is one of the coolest jobs in the world, but in order to achieve online success you need to drive targeted traffic to your site in order to generate income. There are many ways to do this digitally; however, postcard-to-website marketing can be one of your greatest allies – especially since many of your competitors aren't engaging in it. Whether you sell retail products, services, or run an ad-revenue-based blog or other website, the following details how to use postcards to promote your websites. Step 1: Define your audience Online demographics make it easy to determine who your best customers, readers or more frequent visitors are. Use demographic data to create a "best customer" profile. Your profile should include such information as age, gender, location, career status, marital status and other demographics. Find those demographics shared by the top 5 to 10 percent of people who visit, read and buy from your website, and you'll know who you need to target with your direct-mail postcard marketing campaign. Step 2: Get a list If you don't have an in-house mailing list, you can rent a mailing list comprised of individuals who meet your "best customer" profile – your target demographic. Even if you have an in-house list, you can reach new customers, readers and visitors by renting a list. The better-targeted your list, the more successful your postcard-to-website marketing will be; in fact, the 40/40/20 rule of direct-mail marketing states that 40 percent of your success is directly attributed to the quality of your mailing list. Step 3: Create a value offer Your postcard marketing campaign is going to encourage customers to visit your website and then take some action once they do so (make a purchase, read a blog, enroll in a course, etc.). Give potential customers a powerful reason to do so by creating a special offer that gives them immediate value, such as a big discount, a buy-one-get-one-free offer, a free introductory course, or the promise of gaining useful insight or entertainment. Make your offer time-limited, showcase the benefits of visiting your website or buying from you, and deliver a compelling call to action to generate the greatest response rate. Add in great copy, dazzling design and quality (yet cheap) postcard printing, and you'll be able to leverage the power of a great mailing list with a powerful offer to drive tons of traffic to your website. What other postcard-to-website marketing tips can you share? »crosslinked« The post How to Use Postcards to Promote Your Website appeared first on - PsPrint Blog.

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30 New Photoshop Tutorials Posted: 14 Feb 2014 04:30 AM PST Each month I scour the web for the latest and greatest free Photoshop tutorials, and legions of altruistic graphic designers never disappoint: I can always find outstanding Photoshop tutorials that teach new techniques and help you master Photoshop so you can improve your design skills. Even though I can expect each month to present a fresh batch of awesome Photoshop tutorials, the generosity of the design community never ceases to amaze me. Without further ado, here are 30 new Photoshop tutorials you should start taking today. 1. Blend multiple images better with the edge technique by Tom Ross on PSD Fan   2.  How to increase bit depth in Photoshop by PhotoshopDesignTutorials   3.  Create an awesome planet explosion effect in Photoshop by PSD Vault   4.  Create an animated GIF in Photoshop by Photoshop Training Channel   5.  Create an abstract blur pattern by Spoon Graphics   6.  How to create realistic shadows and lighting by Glyn Dewis   7.  How to stylize a black and white portrait by PHLearn   8.  Build a custom Twitter background in Photoshop by Lesa Snider   9.  Add multiple lens flares in Photoshop by PSD Dude   10.  Blur background elements in Photoshop by Ice Flow Studios   11.  Vintage pencil style in Photoshop by Abduzeedo   12.  Photoshop lomo effect tutorial by Photoshop Creative   13.  Create natural looking exposures by Evermotion   14.  Create a mobile weather app interface with Photoshop by PSD Tuts Plus   15.  Create a breathtaking medieval manipulation by Photoshop Tutorials   16.  Impressionistic multiple-exposure effect tutorial by Planet Photoshop   17.  Create an emotional autumn scene photomanipulation by Photoshop Star   18.  Create a retro sunburst with Photoshop by Western Kentucky Digital Designs   19.  Dragon effect in Photoshop by Tricky Photoshop   20.  Create a futuristic typeface in Photoshop tutorial by Advanced Photoshop   21.  Shiny foil 3-D text effect by Text Tuts   22.  How to cartoonize yourself with Photoshop by Tutorials4View   23.  How to heal and clone non-destructively in Photoshop by SLR Lounge   24.  Design a flat website mockup with Photoshop by Sitepoint   25.  Soft dreamy effect Photoshop tutorial by Photoshop 123   26.  Rain and water Photoshop effects by PSD Box   27.  Use text to shadow itself in Photoshop by Photoshop Essentials   28.  Photoshop the sun by Tutorial Wiz   29.  Realistic beer glass Photoshop tutorial by GFX Tab   30.  Glamorous backlight Photoshop tutorial by Emily London Portraits The post 30 New Photoshop Tutorials appeared first on - PsPrint Blog.

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Hot Off the Press: Printing for Valentine’s Day, Breweries and More Posted: 13 Feb 2014 09:54 AM PST Twas the day before Valentine's Day, and all through PsPrint, we were talking about print marketing – and what else? Here's a hint: Chocolate and beer! This week's "Hot Off the Press" features Valentine's Day marketing by PsPrint customers, including jewelers, chocolatiers and nonprofits. Red is such a striking color, so Valentine's Day promotions are some of the most eye-catching. Add diamonds to those brochures and flyers, and you're sure to get attention. While candy is dandy, beer is what's dear to many of us at PsPrint. Last week's "Hot Off the Press" toasted San Francisco Beer Week printing, and the celebration continues this week, with even more of our craft-brewing customers. Poster for Ales for Autism Postcard for The Chocolate Bark Co. Keg collar design by Geno Acevedo for El Toro Brewing Co. Greeting card cover for Berkeley Community Fund Back of business card design by AccessoryMU for Schubros Brewery Club card flyer for Steve Padis Jewelry Poster design by Kimberley Camerota for Washington Brewers Guild Brochure cover for Murphy Jewelers Sticker design by Matt Whitehead for Odyssey Beerwerks Sheet stickers for Peaceful Valley Donkey Rescue Club card flyer design by Keana McMahon for Eleventh Hour Brewing Co. Sticker for Give Jewelry Sticker for Wildwood Brewing Business card art by Dennis McGregor and design by Ideas to Inks' Sally Sundsten for Heartwood Forest Contracting Sticker for Hearties Back of business card for Union Beer Distributors Sticker for One Love Massive Business card for MyPlasticHeart Sticker for Clumber Spaniel Club of America The post Hot Off the Press: Printing for Valentine's Day, Breweries and More appeared first on - PsPrint Blog.

Promote Your Personal Brand with Custom Mailing Labels Posted: 13 Feb 2014 05:00 AM PST When we think of "brands," we often conjure images of corporate logos: Coca-Cola, Nike and Apple. Every company wants to brand itself as the best, and many companies invest a lot of money into promoting corporate brands. But what about investing in your personal brand? It shouldn't be an after-thought, especially when it comes to direct-mail marketing – which is why custom mailing labels can be powerful marketing tools. Think about it: as the adage goes, customers buy from people, not companies. Forming personal relationships with customers is the reason salespeople exist. Moreover, having a trusted, well-recognized name – or personal "brand" – makes you incredibly valuable not only to your customers, but also potential clients and employers. Look at all the television and radio personalities who have carefully constructed powerful personal brands, then used those brands to elevate their careers to the top. The Oprahs, the Stewarts, the Colberts, the Dr. Phils of the world all know a thing or two about the power of personal branding. Now, apply that same idea to a basic direct-mail sales letter. An envelope bearing your personal brand will carry more weight than a generic envelope or even one that carries your company logo. Moreover, the repetition of that brand via subsequent direct-mail marketing campaigns, online marketing, and media appearances will make you a valued and sought-after expert in your field. Printing mailing labels is cheap, yet can add enormous value to your personal branding efforts. Before you send your next sales letter, greeting card, invitation or other correspondence, invest in your personal brand by printing custom mailing labels. It's not being vain, it's doing smart business.   The post Promote Your Personal Brand with Custom Mailing Labels appeared first on - PsPrint Blog.

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