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30 New Photoshop Tutorials Posted: 14 Feb 2014 04:30 AM PST Each month I scour the web for the latest and greatest free Photoshop tutorials, and legions of altruistic graphic designers never disappoint: I can always find outstanding Photoshop tutorials that teach new techniques and help you master Photoshop so you can improve your design skills. Even though I can expect each month to present a fresh batch of awesome Photoshop tutorials, the generosity of the design community never ceases to amaze me. Without further ado, here are 30 new Photoshop tutorials you should start taking today. 1. Blend multiple images better with the edge technique by Tom Ross on PSD Fan   2.  How to increase bit depth in Photoshop by PhotoshopDesignTutorials   3.  Create an awesome planet explosion effect in Photoshop by PSD Vault   4.  Create an animated GIF in Photoshop by Photoshop Training Channel   5.  Create an abstract blur pattern by Spoon Graphics   6.  How to create realistic shadows and lighting by Glyn Dewis   7.  How to stylize a black and white portrait by PHLearn   8.  Build a custom Twitter background in Photoshop by Lesa Snider   9.  Add multiple lens flares in Photoshop by PSD Dude   10.  Blur background elements in Photoshop by Ice Flow Studios   11.  Vintage pencil style in Photoshop by Abduzeedo   12.  Photoshop lomo effect tutorial by Photoshop Creative   13.  Create natural looking exposures by Evermotion   14.  Create a mobile weather app interface with Photoshop by PSD Tuts Plus   15.  Create a breathtaking medieval manipulation by Photoshop Tutorials   16.  Impressionistic multiple-exposure effect tutorial by Planet Photoshop   17.  Create an emotional autumn scene photomanipulation by Photoshop Star   18.  Create a retro sunburst with Photoshop by Western Kentucky Digital Designs   19.  Dragon effect in Photoshop by Tricky Photoshop   20.  Create a futuristic typeface in Photoshop tutorial by Advanced Photoshop   21.  Shiny foil 3-D text effect by Text Tuts   22.  How to cartoonize yourself with Photoshop by Tutorials4View   23.  How to heal and clone non-destructively in Photoshop by SLR Lounge   24.  Design a flat website mockup with Photoshop by Sitepoint   25.  Soft dreamy effect Photoshop tutorial by Photoshop 123   26.  Rain and water Photoshop effects by PSD Box   27.  Use text to shadow itself in Photoshop by Photoshop Essentials   28.  Photoshop the sun by Tutorial Wiz   29.  Realistic beer glass Photoshop tutorial by GFX Tab   30.  Glamorous backlight Photoshop tutorial by Emily London Portraits The post 30 New Photoshop Tutorials appeared first on - PsPrint Blog.

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Hot Off the Press: Printing for Valentine’s Day, Breweries and More Posted: 13 Feb 2014 09:54 AM PST Twas the day before Valentine's Day, and all through PsPrint, we were talking about print marketing – and what else? Here's a hint: Chocolate and beer! This week's "Hot Off the Press" features Valentine's Day marketing by PsPrint customers, including jewelers, chocolatiers and nonprofits. Red is such a striking color, so Valentine's Day promotions are some of the most eye-catching. Add diamonds to those brochures and flyers, and you're sure to get attention. While candy is dandy, beer is what's dear to many of us at PsPrint. Last week's "Hot Off the Press" toasted San Francisco Beer Week printing, and the celebration continues this week, with even more of our craft-brewing customers. Poster for Ales for Autism Postcard for The Chocolate Bark Co. Keg collar design by Geno Acevedo for El Toro Brewing Co. Greeting card cover for Berkeley Community Fund Back of business card design by AccessoryMU for Schubros Brewery Club card flyer for Steve Padis Jewelry Poster design by Kimberley Camerota for Washington Brewers Guild Brochure cover for Murphy Jewelers Sticker design by Matt Whitehead for Odyssey Beerwerks Sheet stickers for Peaceful Valley Donkey Rescue Club card flyer design by Keana McMahon for Eleventh Hour Brewing Co. Sticker for Give Jewelry Sticker for Wildwood Brewing Business card art by Dennis McGregor and design by Ideas to Inks' Sally Sundsten for Heartwood Forest Contracting Sticker for Hearties Back of business card for Union Beer Distributors Sticker for One Love Massive Business card for MyPlasticHeart Sticker for Clumber Spaniel Club of America The post Hot Off the Press: Printing for Valentine's Day, Breweries and More appeared first on - PsPrint Blog.

Promote Your Personal Brand with Custom Mailing Labels Posted: 13 Feb 2014 05:00 AM PST When we think of "brands," we often conjure images of corporate logos: Coca-Cola, Nike and Apple. Every company wants to brand itself as the best, and many companies invest a lot of money into promoting corporate brands. But what about investing in your personal brand? It shouldn't be an after-thought, especially when it comes to direct-mail marketing – which is why custom mailing labels can be powerful marketing tools. Think about it: as the adage goes, customers buy from people, not companies. Forming personal relationships with customers is the reason salespeople exist. Moreover, having a trusted, well-recognized name – or personal "brand" – makes you incredibly valuable not only to your customers, but also potential clients and employers. Look at all the television and radio personalities who have carefully constructed powerful personal brands, then used those brands to elevate their careers to the top. The Oprahs, the Stewarts, the Colberts, the Dr. Phils of the world all know a thing or two about the power of personal branding. Now, apply that same idea to a basic direct-mail sales letter. An envelope bearing your personal brand will carry more weight than a generic envelope or even one that carries your company logo. Moreover, the repetition of that brand via subsequent direct-mail marketing campaigns, online marketing, and media appearances will make you a valued and sought-after expert in your field. Printing mailing labels is cheap, yet can add enormous value to your personal branding efforts. Before you send your next sales letter, greeting card, invitation or other correspondence, invest in your personal brand by printing custom mailing labels. It's not being vain, it's doing smart business.   The post Promote Your Personal Brand with Custom Mailing Labels appeared first on - PsPrint Blog.

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3 Critical Tools for Successful Postcard Marketing Posted: 12 Feb 2014 04:30 AM PST For successful postcard marketing, you need a mailing list, a special offer and a call to action. If you are looking for something quick and simple, try one of PsPrint’s easy-to-personalize postcard design templates, like the one above, in our gallery. Postcard marketing can be one of your most powerful business strategies. In order to maximize your return on investment, you must incorporate the right tools into your postcard marketing plan. The following lists three critical tools for successful postcard marketing. 1.  Mailing list Your mailing list will play an enormous role in the success of any direct-mail postcard marketing campaign. A great mailing list is primed for success; however, a poor mailing list will do little more than bleed your investment. Developing a good mailing list isn't terribly difficult; you can build your own list in-house by collecting customer information; or, you can rent a mailing list. If you have your own list comprised of current and past customers, you know it's full of people who are likely to buy from you. But what about renting a list? Isn't that risky? Not so much, especially when you build that list strategically. A good practice is to list major known demographics about your best customers, then compare which they share. For example, if you find your five best customers all have a certain income level, are women between 35 and 40 years old, live within a certain radius, are married, have children, like to buy with credit cards, etc., then you can begin to construct a target customer base demographic. Now, you rent a mailing list that meets that targeted demographic on all levels: Since the people you're sending your postcards to are very similar in terms of lifestyle to your best customers, you can be sure they're also likely buyers. Never underestimate the power of a great mailing list. In fact, the 40/40/20 rule of direct-mail marketing states your list is responsible for a full 40 percent of your success. 2.  Compelling offer It's "Copywriting 101," yet I'm amazed at how many postcards my wife and I receive that do not include a compelling offer. Your offer should be the entire premise of your postcard: the reason you're sending it, at least from your customers' perspectives. What makes an offer compelling? First, it must have good value for your customers, and it must be something your customers have desire for. What that is, specifically, depends on your unique business and customer base. It might be a good discount, a buy-one-get-one-free deal, or some other incentive to buy now. Speaking of buying now, your offer should be time-limited. Otherwise, your postcards run the risk of being relegated to the "later" pile – customers might intend to followup, but never get around to it or do so too late. Give your customers a few days or a few weeks, depending on the nature of your business, to respond to your postcards to encourage fast results. Like your mailing list, your offer is responsible for 40 percent of your postcard campaign success. That's why you should also recap your offer with a powerful call to action. 3.  Powerful call to action Finally, a powerful call to action will help you earn greater response rates for your postcard marketing campaigns. A good call to action restates your offer and creates a sense of urgency to motivate immediate response. Always make sure your call to action is clear about exactly what your customers must do next to take advantage of your special offer, whether it's visiting your store, calling a phone number, or logging on to your website or mobile app. It's OK to have several options, so long as you're clear on what customers must do next. Of course, there are other elements to a successful postcard campaign: creating desire through copy that showcases customer benefits, attention-getting postcard design, and quality of paper stock; however, the three aforementioned tools are the most critical. Get those right, and you can tweak the others to generate the greatest possible return from your next direct-mail postcard marketing campaign. »crosslinked« The post 3 Critical Tools for Successful Postcard Marketing appeared first on - PsPrint Blog.

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Freelancing: Is it for Dummies? Posted: 28 Sep 2013 01:34 PM PDT Freelance graphic design opens up a world of possibilities to those who enjoy freedom over the security of a typical 9-5 job. Freelancing has pros as well as cons, and understanding them is essential to making a decision regarding the direction to take in your career. Deciding whether to freelance [...] The post Freelancing: Is it for Dummies? appeared first on Psd-tutorial.

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Unusual Inpsiration Posted: 21 Sep 2013 10:28 AM PDT Inspiration isn’t hard to come by with the world wide web at our fingertips, but sometimes we need to step outside the box of conventional thinking and examine some more unusual sources of inspiration. By stretching beyond the tried and true, inspiration becomes fresher, more effective and leads to better [...] The post Unusual Inpsiration appeared first on Psd-tutorial.

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