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Show Customer Appreciation with a Members-Only Catalog Posted: 18 Jun 2015 03:07 AM PDT When your customers feel appreciated, they'll reward you with loyalty. If you sell retail products, a members-only catalog can help your best customers feel appreciated and not only reward them with great products at special prices, but also boost your own bottom line. The following details how retailers can increase business and show customer appreciation with members-only catalogs. Set the stage Start by creating a special VIP club and offer membership to your best customers. Make it free and easy to join – have customers fill out a response card and mail it in, sign up at the register, or join via an online form. Print brochures that reveal the benefits of joining your VIP club, including your members-only catalog. Find out what your best customers want Conduct service and polls – or just make a few phone calls – to find out what your best customers want. Do they want better pricing? A unique selection? Help choosing the right products? The more you know about what your customers want, the better you can position your VIP catalog to offer value above and beyond your "normal" catalog or other sales and marketing materials. Plan and print your catalog Your members-only catalog should incorporate what you learned from your customers, including: an exclusive selection not available to the rest of your customers discount prices not available anywhere else helpful content that helps customers make smart purchasing decisions customer showcases or mini-case studies that highlight real customer problems and how you've solved them Exclusivity lends itself to long-term loyalty, so design your catalog in a way that differentiates itself from typical direct-mail catalogs. Focus on helpful content and featuring customers as well as your solutions to demonstrate your commitment to serving your customer versus simply making a sale. Your catalog doesn't have to be huge – just a few pages is fine, so long as the content they contain is valuable. Make sure customers know they're receiving this catalog because they're VIP club members and that no non-members have access to the products and/or deals you're offering. Of course, you should only make your special products or discounts available for a limited time to motivate quick sales – or, you can position your catalog to offer VIP club members "first dibs" before you open your products or deals to the rest of your customer base. Consider printing your members-only catalogs on special paper stock, such as 70 lb. matte recycled text with a 15-point velvet cover, to add an air of prestige and exclusivity. Customers like to know they're special, and a members-only catalog is a great way to express customer appreciation while also increasing sales and loyalty. Print your members-only catalogs today! The post Show Customer Appreciation with a Members-Only Catalog appeared first on PsPrint Blog.

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