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5 Rules for Mother’s Day Marketing Posted: 07 May 2015 05:19 AM PDT Mother's Day is an excellent opportunity for many small businesses to boost sales. Like any opportunity, you'll need to effectively market your Mother's Day promotions to see a spike in sales. Maximize your profits by adhering to the following five rules for Mother's Day marketing. 1. Know your audience One mistake some small businesses make is to target their Mother's Day promotions to moms; however, most moms don't buy their own Mother's Day gifts. Instead, you need to target your marketing to the people who will actually be spending money with you – children. By adjusting your targeting, you can reach potential customers your competitors are missing. You might even have a different marketing strategy for various demographics: male adult children, women who may or may not be mothers themselves, even teens who want to do something special for their mothers. 2. Cater to convenience Many of us want to give our mothers something special for Mother's Day, but convenience still rules. Consider ways to make shopping with you convenient. For example, you might offer gift wrapping, free expedited shipping, free flower delivery, or even pre-made Mother's Day gift sets. You can also be a one-stop shop, offering a seasonal greeting card rack to supplement the gifts you sell. Make sure your marketing materials demonstrate how you make Mother's Day shopping quick, easy, and convenient for your customers. 3.  Start early… Start planning your Mother's Day marketing strategy early, and offer early-bird specials to motivate purchases before your competitors even think about Mother's Day. Plan ahead with direct-mail catalogs, flyers, window clings, and banners designed to get customers in your door early. Not only will you capture early buyers, you'll free yourself to take advantage of last-minute opportunities by having your marketing campaigns pre-planned. 4. … but don't forget last-minute shoppers Consider ways you can cater to last-minute shoppers. Plan to launch a last-minute Mother's Day special, and promote it with large banners placed near busy intersections and outside your storefront, on social media networks such as Facebook and Twitter, via email, and on your own website. Keep in mind that some people will wait until the last  second – even the morning of Mother's Day – to buy, so be ready to reach those people with your marketing so they buy from you instead of your competitors. 5. Study your competitors, then outdo them Speaking of competitors, you should always keep an eye on how they're marketing their Mother's Day sales. Understand how they're positioning themselves in the marketplace, what marketing materials they're printing, and what digital marketing tools they're using. Then, brainstorm ways to make your company and specials even more attractive to customers. If you want to stay ahead of the competition, you have to do what your competition is up to. Follow these rules for Mother's Day marketing, and you'll position yourself to maximize profits from one of the most popular consumer holidays. Start planning your Mother's Day marketing strategy now! The post 5 Rules for Mother’s Day Marketing appeared first on PsPrint Blog.

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