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3 Ultra-Unique Summer Marketing Strategies Posted: 28 May 2015 05:54 AM PDT If you want sales to sizzle this summer you need to eclipse your competitors and command attention for your company. Marketing is the best way to do that, but what can you do when your competitors mirror every marketing move you make? Get creative. The following three ultra-unique summer marketing strategies will help you win customers and grow your business. 1. Hold a scavenger hunt A scavenger hunt can captivate your audience, generate tons of social media shares, and even earn excellent PR – all the while driving sales for your business. Here's how one of my clients, a pizzeria, ran their scavenger hunt: they printed business cards as "$50 gift card redemption cards" and envelopes, then hid one near a local landmark each week they snapped photos of the envelopes in their hiding spots so that local landmarks could be seen in the background they posted the photos on Facebook as clues to the envelopes' locations, and encouraged individuals and families to go in search once found, customers brought in their "redemption cards" to their pizzeria to swap them for real $50 gift cards the pizzeria snapped photos of the winners and also posted them on Facebook One of the unintended benefits of this campaign was that many families posted to Facebook thanking the pizzeria for the contest – even when they didn't win – because it encouraged them to get out and do something together. You can launch a similar scavenger hunt in your community to engage customers, create excitement for your brand, and ultimately drum up more business. 2. Show off with an entertaining display booth If you (and your competitors) routinely man booths for fairs, festivals, and summer trade shows, you can generate more interest for your brand by making your presentation entertaining. Develop a demonstration in which you interact with your audience. Make it fun and funny, yet relevant, to attract a crowd without losing sight of the end goal: selling more products. Make sure everyone who watches leaves with your flyer, brochure, or other marketing collateral so they can follow up – and always take names and contact information. One tire service set up a booth at a local festival in which they encouraged customers to change the tires on a "car" – a static frame with wheels – NASCAR-pit-style. They used real air guns and timed the customers, then took down the names of each participant. The person with the fastest time of the weekend would win a set of new tires. Everyone else received a discount coupon card. The booth was popular as people had a blast trying to get the best times. You don't need to be quite as elaborate, but you can certainly come up with a  way to entertain the people who come to your booth. Turn your booth into an attraction, and the attraction to your brand will linger long after the event itself. 3. Break a world record Look online and you'll find several examples of companies attempting to break world records as a way to generate great PR for their brands. You can print flyers, posters, and banners – and even direct-mail invitations – to promote your world record-breaking attempt. Here's an excellent article on how brands have leveraged world records to promote their companies, including records such as the most people blowing a gum bubble simultaneously (Big League Chew) and world's longest chain of selfies (Priceline Pharmacy). In these examples, you don't need a big budget – just plenty of volunteers (customers!) – to help you get your business in the record books! Don't settle for run-of-the-mill marketing; this summer, bring the heat to your competitors with ultra-unique marketing strategies your customers will love. Start planning your summer marketing campaign now The post 3 Ultra-Unique Summer Marketing Strategies appeared first on PsPrint Blog.

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5 Cheap Yet Powerful Summer Marketing Tools Posted: 26 May 2015 05:56 AM PDT Need to promote your small business big-time this summer but you're on a tight budget? No worries – each of the following five summer marketing tools represents a cheap, yet powerful, way to reach your audience. 1. Door hangers Door hangers feature all the power of direct-mail postcards without the cost of postage. In fact, some consider door hangers to be even better than postcards since they're not lumped together in mailboxes with other marketing materials. Of course, you'll still need to distribute them – but door hanger distribution can still be done for less than you'd pay in postage. You can print 1,000 door hangers for right around $100. 2. Flyers Hand out flyers in areas your customers are known to frequent: malls, busy shopping areas, festivals, concerts, sporting events, etc. Flyers are some of the cheapest marketing tools you can print, and they're perfect for summer when many customers take to the outdoors for recreation. You can print 1,000 club card flyers for under $100. 3. Banners A single banner can reach hundreds, even thousands, of potential customers every day. Print large banners to place alongside high-traffic roadways, near busy intersections, or in shopping areas such as malls and downtown spaces. You can print a 4-foot by 6-foot full color vinyl banner for less than $150. 4. Posters Print posters to place on walls, windows, doors, and public bulletin boards in grocery stores, department stores, gas stations, banks, event venues, malls, storefronts, store counters, and parks. Blanket targeted areas with posters to promote special sales and summer events. You can print 500 11-inch by 17-inch glossy posters for under $200. 5. Stickers Stickers are super-cheap to print and can be placed nearly anywhere. Come up with creative, attention-getting stickers and place them in both prominent and unexpected places to get the most bang for your buck. You can print 1,000 3-inch by 4-inch vinyl stickers for less than $150. As you can see, you can get good coverage for your promotions for less than $200 – and even under $100 – using each of the summer marketing tools listed here. If you have a larger budget, you could even promote your company with all of these summer marketing tools simultaneously for around $700. It's a perfect strategy for local summer marketing. Start planning your summer marketing campaign now! The post 5 Cheap Yet Powerful Summer Marketing Tools appeared first on PsPrint Blog.

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5 Must-Have Marketing Tools for Summer Recreation Hot Spots Posted: 25 May 2015 05:00 AM PDT If you own or operate a summer recreation hot spot, you know you need sound marketing to best the veritable sea of competitors and grow your business. From waterparks and thrill parks to zoos, museums, themed hotels, outdoor shows, and even cultural county hubs, it literally pays to take advantage of the following five must-have marketing tools for summer recreation hot spots. 1. Rack cards Strategically placed at visitor welcome centers, rest areas, hotels, and restaurants, rack cards are ultimate summer recreation business marketing tools. That's because they're well-positioned to attract your target audience. Of course, your competitors are probably using rack cards to market their businesses, too, which is why you need to print attention-getting rack cards that draw customers to your attraction. 2. Brochures Like rack cards, brochures can be strategically distributed where customers will find them; unlike rack cards, brochures can also be sent via direct-mail to targeted mailing lists: past customers, those who meet your customer demographics, and those who request information via your website or social media pages. You can print traditional three-panel brochures or large multi-page brochures (booklets), or anything in between, to market your summer vacation destination or attraction. 3. Postcards The rack card of direct-mail, postcards sent to well-targeted mailing lists can bring customers in droves. Print postcards that offer special incentives to visit your attraction this summer: discount tickets, for example, or a unique freebie (think Mickey Mouse ears for the kids). Postcards work great for generating leads, so you can also use postcards to get potential customers to sign up for your email newsletter, follow you via social media, or visit your website to learn more about a special package you're offering. 4. Flyers If you know where your customers live (and you should), you can print flyers to keep your hot spot top-of-mind all summer long. For example, a major theme park located roughly 100 miles from me annually places flyers in bank windows throughout my city. The flyers promote a special discount on tickets for bank customers; in fact, customers can order the tickets directly from the banks. This is a brilliant flyer marketing strategy: the theme park knows a lot of people from my city are customers, and it knows every customer in my city has bank accounts. The theme park can provide the banks with no-hassle perks to offer their clients, and customers ultimately save money while the theme park profits. I'm certain ours isn't the only city they target. Targeted flyer distribution doesn't need to be expensive or time-consuming to be incredibly successful. 5. Banners If your summer recreation hot spot is a bit off the beaten path, print banners to place alongside busy roadways to introduce customers to your business and help lead the way. Banners are attention-getting and can create excitement, especially after long, boring road trips. You probably know what roads the majority of your customers travel; all you have to do is decide how many times you want to market to them on their way in and get your banners out there to literally drive traffic to your hot spot. These aren't the only marketing tools for summer hot spots, but they're among the most essential when it comes to reaching targeted prospects who are likely to become customers. Consider how you can use each to grow your business, then add them to your summer marketing plan. And don't forget to get premium printing at discount prices! The post 5 Must-Have Marketing Tools for Summer Recreation Hot Spots appeared first on PsPrint Blog.

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How Much Should You Pay for Logo Design? Posted: 21 May 2015 05:28 AM PDT Pepsi reportedly paid $1 million for its latest logo incarnation; Coca-Cola has kept the same $0 logo for more than 100 years. BP is said to have paid $211 million for its logo; Nike just $35. Online, you can find logo contest sites starting at under $50, while full-fledged agencies might charge $10,000 or more for a logo. Such variation, coupled with wins and losses at every investment level, begs the question: how much should you pay for logo design? If you're a startup company it's probably fair to say you're not interested in investing millions of dollars in logo design; moreover, even several thousand dollars might be out of your budget. The good news is companies such as Coca-Cola and Nike have proven you don't need a million-dollar logo to look like a million-dollar brand. The bad news is most of the logo designs you'll get for under $200 are essentially worthless – likely even clip art. That doesn't serve your brand or your business. The vast difference in quality makes it difficult to set a predetermined dollar amount for logo design. You should pay what the designer of your choice charges, and you should choose a designer who can visually convey your brand's image, has excellent prior experience, and who: gives you the logo rights expects to complete at least a couple rounds of revisions gives you original files in several formats, including grayscale and vector puts careful thought and consideration into your logo While you might luck out by finding a designer who does all these things for under $50, it's highly unlikely (and if you do find a great logo designer at that price, you can rest assured they won't be at that price for long). Keep in mind that contests and outsourced providers often charge the least, freelancers and independent firms a median fee, and agencies the most. For most small businesses, freelancers and independent design firms are the most cost-effective options for obtaining unique, premium-quality logo design at a budget-friendly rate. Freelancers and independent firms typically charge anywhere between $200 and $1,500 for logo design, sometimes more if additional work is required (such as complete branding packages including letterhead, envelopes, business cards, pocket folders, etc.). For budget-conscientious startups, it's fair to say you should expect to spend at least $200 for a quality logo that truly represents your brand, and you should try to keep your logo design fees to under $1,500. It's a wide range, but again it ultimately depends on selecting a designer you're comfortable with and negotiating a fair price. One great strategy is to have your printing company handle your logo design; printers have talented designers on-staff; but since they make the majority of their money on printing they're happy to offer premium logo design services at discounted prices. Get premium logo design at discount prices now! The post How Much Should You Pay for Logo Design? appeared first on PsPrint Blog.

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5 Tips for Effective Banner Marketing Posted: 19 May 2015 05:17 AM PDT Banner marketing can be a powerful way to promote your products and services to local customers, at trade shows, and at events. Banners are big, so they stand out and get noticed; and banner printing is cost-effective so you can reach hundreds or even thousands of potential customers for minimal investment. Use banners to fuel sales with the following five tips for effective banner marketing. 1. Feature a targeted message and promotion Start by developing a targeted message or promotion for your banners. Consider who your customers are and what they want: how do you fulfill their desires, solve their problems, or otherwise make their lives better? This should be the foundation of your banner message. Be sure to define exactly what you want customers to do next: visit your website, call your number, or stop in at your brick-and-mortar location, for example. You should also tell customers why they should take your requested action immediately – you might offer a time-limited discount, for example. If your banner message reveals how customers can get what they want, why they need to get it now, and why they need to get it from you, you're off to a great start. 2. Keep it simple and memorable Keep your banners simple and memorable to maximize their effectiveness. That means short, bold headlines that command attention and stick in customers' heads. Rhymes and humor can be effective tools that help customers recall your banner later. Keep in mind many people won't give your banner more than a passing glance, either by necessity (when driving) or distraction (at an outdoor event, such as a concert). Thus, you have to make your banners visually compelling, simple, and memorable. Limit the amount of text on your banners so they can be read and understood at-a-glance. Make your call to action short, sweet, and memorable: you might even create a special URL or phone number that makes it easy for potential customers to remember how to follow up. Don't overload your banners with information; if your banners can be digested in under two seconds and remembered two hours later, you're on the right track. 3. Craft an attention-getting design Your banners must feature an attention-getting design in order to get customers to read them; it stands to reason they have to be noticed before they can be understood and acted upon. Some ways to command attention with banner design include: unique and unexpected images large, bold headlines contrasting colors large dollar signs, percentage symbols, and "free" text You don't have to incorporate all of these into a single banner design; in many cases, simple text-based banners can be just as effective as banners that feature creative artwork. 4. Targeted placement Effective banner marketing requires intelligent, targeted placement. There are two ways to target banner placement, and both strategies can be effective: you can place banners to achieve the greatest possible views, or you can place banners to reach a well-defined audience. For the former, busy traffic intersections, shopping districts, and community events can help your banners reach hundreds or even thousands of people every day. Some of those people are likely customers, and so this strategy works. Let's say you sell running shoes, so you print a banner promoting a special discount sale and place near a busy intersection. You can reasonably assume a lot of runners will drive by it every day, so your banner should send customers to you. For the latter, niche events, trade shows, and places customers frequent provide fewer views, but that's offset by advanced targeted: your banners are always in front of likely customers. If you sell running shoes, you might place banners at 5K races in which everyone is a potential customer. Since banners are relatively cheap to print, you can employ both strategies to maximize your reach with banner marketing. 5. Print quality banners at discount prices Speaking of printing, it's important to print your banners on quality vinyl, vinyl mesh, or canvas material with UV-resistant inks. Doing so not only increases their longevity, they make your banners look amazing – which in turn makes your brand appear trustworthy. Pick the right banner material for your distribution strategy, then print premium quality banners at discount prices to maximize your return on investment. Banner marketing isn't rocket science, but it does require some thought in order to get the most bang for your buck. Apply these five tips to print effective banners that drive legions of customers to your business. Start your banner marketing campaign now! The post 5 Tips for Effective Banner Marketing appeared first on PsPrint Blog.

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25 Cool Summer Marketing Ideas Posted: 18 May 2015 05:26 AM PDT Want sizzling sales this summer? Start with the following 25 cool summer marketing ideas. 1. Give away cool (branded) stuff Forget the umbrellas and koozies, this summer get in your customers' heads with branded, relevant giveaways they'll love. Do you cater to the adventure crowd? Give away river rafting tubes adorned with your logo. Want to reach soccer moms? Try branded folding chairs! 2. Host family night If your business is well-suited to families, consider hosting a special family night each week or month during the summer. Add special activities or discounts just for family night. Restaurants and recreation-related businesses are perfect candidates for family night. 3. Special summer loyalty cards Print loyalty/rewards cards just for the summer season. Offer a special discount when the cards are filled, and require they be completed by the end of summer to redeem the reward. For an even bigger splash, put all cards that are completed on time into a drawing for a special grand prize. 4. Summer social media sweepstakes Use an app such as ShortStack to launch a social media sweepstakes. Give away a weekend getaway or other prize in return for entries, which you can add to your email list or mailing list. 5. Door hanger marketing Summer is the perfect season for door hanger marketing, and it doesn't take much time or money to launch a successful door hanger marketing campaign. 6. Giveaways for referrals Launch a summer customer referral program in which you offer your customers a prize, gift, or discount in return for referring you to new customers. 7. Sidewalk sales If you operate a retail business in a busy shopping area, take to the outdoors by bringing your store to the sidewalk. Sidewalks sales are great ways to get customers browsing and buying when they might have otherwise simply passed by. 8. Host an event From cookouts to concerts to 5Ks and even wife carrying contests, summer is perfect for wacky promotions that put your company front and center. 9. Summer catalogs Send direct-mail catalogs featuring your summer styles and sales to a well-targeted mailing list to boost sales this season. 10. Write summer blog posts If you have a blog, write posts related to summer: helpful hints and how-to's that solve your customers' problems and are relevant to your products and services are excellent topic ideas. 11. Partner with others Partner with non-competing businesses that share the same customer base to create special summer promotions. A hotel and water park might team up, for example, for a special family weekend promotion. 12. Sidewalk misters If you don't want to hold sidewalk sales, try setting up sidewalk misters on the hottest days. Make sure your window display invites customers in. 13. Scavenger hunt If your customers are local, consider holding a special summer scavenger hunt around your city and running it via Facebook. A pizzeria, for example, might hide a gift card near a local landmark each week, then post a nearby photo as a clue to its location. 14. Posters, flyers, and banners Many people love to be outdoors during the summer; thus, your marketing should follow suit. Posters, flyers, and banners are cost-effective ways to reach your customers outside and at outdoor events such as concerts, sports games, and festivals. 15. Give "freebies for freedom" Independence Day is a great holiday for giving away freebies, especially if tied into the freedom theme. Freebies can help you market your business by pulling customers in for a closer look at your other products and services. 16. Host a community clean-up day Service projects sponsored by your company can get great PR and help you network with like-minded people. Since the weather is nice, a community clean-up day is a great way to give back to the customers who support you. A park, stretch of roadway, or a busy beach are good places to look for projects. 17. Celebrate zany holidays Have a bit of fun with your summer marketing and celebrate offbeat holidays that are relevant to your company. Did you know July 1 is National Creative Ice Cream Flavor Day? Think of the promotions a restaurant or ice cream shop could run with that! 18. Post tons of photos Post tons of great photos featuring your business and your customers this summer. The more interesting your photos, the more engagement they'll get, and the more your brand will get out. 19. Print summer how-to booklets Print helpful booklets that tell your customers how to do something desirable. Make sure it's relevant to your business so you can find opportunities to promote your products and services throughout your booklets. A landscaping company might publish a how-to booklet featuring summer backyard maintenance tips, for example, while a mechanic might give customers a summer car care guide or vacation car checklist. 20. Boast the best booth at summer festivals Turn your summer festival booth into a fun attraction festival-goers won't want to miss, and gain great exposure for your brand, products, and services at the same time. Can you come up with an entertaining product demo? 21. Facebook summer photo contest Launch a photo contest on Facebook in which your fans are asked to post summer-themed photos that are relevant to your business. All that user-generated content will get a ton of shares. Create incentives such as discounts and a grand prize for the winning participant, selected by voters (or likes). 22. Break a world record There are a lot of odd, yet fun, world records out there. See if there are any relevant to your business you might be able to break this summer. Doing so can get a lot of customers to participant and outstanding publicity for your business. 23. Seek speaking engagements Seek opportunities for speaking engagements in which you can entertain and educate targeted audiences all at once. Find groups that already meet and whose members are in your target audience to identify opportunities. 24. Place stickers everywhere Stickers placed in public areas, unexpected places (such as public restrooms and stairwells), and on vehicles can help increase awareness of your brand this summer. Make sure you get permission to stick them on first! 25. Create a summer networking group Get together with other local business owners for summer fun and networking events. You might, for example, go golfing with a group once each month; or, you might plan a monthly spa day or after-hours event. Use the opportunity to share ideas and referrals with one another. Need printing for your summer marketing strategy? Get summer printing discounts! 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How Many Door Hangers Should You Print? Posted: 14 May 2015 05:33 AM PDT You know door hangers can be powerful marketing tools, but planning a successful door hanger marketing campaign requires a bit of strategic thinking. To maximize ROI, you need not only a compelling offer but also an intelligent printing plan. That is to say, you need to know how many door hangers to print so you can distribute to all the customers you need without having leftovers. The following will help you determine exactly how many door hangers you need to print so you can make the most from your door hanger marketing campaigns. Research your audience Start by researching your target audience; or, more accurately, where your target audience lives. People who share socioeconomic traits tend to live close to one another, so the first step is to identify those neighborhoods. Once you know where your customers live, you need a house count. Your Chamber of Commerce, city development department, or county auditor might have figures you can use. You can also use a map to make estimates. It's a good idea to drive through the neighborhoods you want to distribute your door hangers to so you can make a count of your own and identify distribution efficiencies or potential issues (such as sidewalk construction). Determine how many you can distribute Once you know how many homes are in the neighborhoods you want to target, you need to determine how many door hangers you can distribute. That number depends on how much time you will devote to distribution, how much help you'll have, and how many each person can distribute in an hour (which is also related to how far the houses are spaced apart – in some areas you might be able to distribute 100 to 200 door hangers in an hour; in others, only 50). In an average neighborhood, a person walking at a brisk pace might be able to distribute 100 door hangers per hour. If you have two employees helping you, you can distribute 300 door hangers an hour. That's 1,200 door hangers in four hours, 2,400 door hangers in eight hours. Of course, you can recruit more helpers and even span distribution over several days to increase your reach. Determine your goals and budget You should have well-defined goals for your door hanger marketing campaigns so you can measure your success. You might have a response rate goal of two percent, for example, or a goal to earn a 50 percent ROI. Those are great goals that help you measure the efficacy of your marketing pieces, but it's also helpful to determine a specific profit goal for your campaigns. Let's say, for example, you want your door hanger marketing campaign to yield a $1,000 net profit. Let's assume you're able to get a two percent response rate and then convert 50 percent of responders to customers, and that each sale nets a $100 profit. You will need to distribute enough door hangers to yield a gross revenue large enough to offset your investment and profit $1,000. We know you and two helpers can distribute 2,400 door hangers in an eight-hour day. Now, we can see if that's enough to reach our $1,000 goal: 2% response rate (of 2,400) = 48 50% conversion rate (or 48) = 24 gross profit (24x $100/sale) = $2,400 At a gross revenue of $2,400, we would need to keep the investment below $1,400 to make our $1,000 goal. Let's estimate that investment: door hanger design = $200 door hanger printing (at 2,500) = $250 door hanger distribution (estimated employees and your time) = $500 total investment = $950 Giving ourselves a little leeway, we can conclude we'll have a total investment of around $1,000. So: $2,400 gross revenue – $1,000 investment = $1,400 net profit In this scenario, investing $1,000 would net $1,400 in profit. If you could budget $1,000, you would then be able to meet your campaign goal – provided, of course, you're able to earn the stated response and conversion rates. Now, you can play with different figures to determine how many door hangers you need to print in order to reach your goals. Price door hanger printing now The post How Many Door Hangers Should You Print? appeared first on PsPrint Blog.

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The #1 Advantage of Summer Door Hanger Marketing Posted: 12 May 2015 05:30 AM PDT Door hangers are a great way to get your small business in front of a targeted audience, especially if you're looking for a great way to promote your products and services this summer. Door hangers are cost-effective marketing tools that have a powerful advantage not shared by any other marketing strategy: they're impossible to ignore. The fact that door hangers are placed directly on door knobs makes them perfect summer marketing tools. Unlike other marketing materials, door hangers must be personally handled by your recipients. That means they can't be ignored. Nothing else – not even direct-mail postcards and catalogs – force customer interaction the way door hangers do. It's far easier to toss out a stack of junk mail without noticing what's in the pile than it is to ignore door hanger content. Door hangers are also solitary pieces; they're not lumped in with the rest of the day's mail and they do not have to compete for space or attention. A single door hanger must be noticed, touched, and held. It stands out against the backdrop of a front door. During the summer, when people enjoy the outdoors, door hangers not only earn the attention of your customers but also passers-by. Do door hangers work? Absolutely. Many door hanger marketing campaigns yield excellent ROI every day. The real question is: will your door hangers work? Your door hangers will be noticed, but getting noticed is only part of the process. They also have to: be distributed to a targeted neighborhood where likely buyers live deliver an attractive offer your prospects are apt to take advantage of make a compelling case for immediate response If you can print door hangers containing the right offer and place them in front of the right people, your door hanger marketing campaigns will be successful. When the weather is warm, don't miss a great opportunity to get your business in front of hundreds or even thousands of potential customers. Take advantage of the power of door hangers – and their attention-getting prowess – to boost sales this summer. Start your door hanger marketing campaign now! The post The #1 Advantage of Summer Door Hanger Marketing appeared first on PsPrint Blog.

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The Perfect Direct-Mail Postcard, Part I: Planning Your Postcard Posted: 11 May 2015 05:28 AM PDT Direct-mail postcard marketing can be an incredibly-effective way to generate leads and motivate sales, provided you can optimize your postcards for success. Unfortunately, many small businesses miss that mark; they leave money on the table because they don't know how to maximize response rates and ROI. This is the first post in a series that aims to help you develop the perfect direct-mail postcard so you can effectively market your business, land more sales, and make more money. As you're about to learn, it all starts with proper planning. "Failing to plan is planning to fail." – Alan Lakein No words could be truer when it comes to direct-mail postcard marketing. The following will help you create a plan for your postcard campaign that puts you on the path to success. Postcard for Camp Greenheart Purpose and goals The first step is to determine the purpose of your postcard and its goals. What is your desired outcome? Your postcard can have any purpose you'd like; common postcard purposes include: to introduce customers to a new product or service to motivate sales via a discount or coupons to generate qualified leads you can later convert into sales Postcard goals are a little different than purposes; they are measurable and help you later determine whether a given postcard marketing campaign is successful. Example goals might be: to generate 5,000 responses to convert 1,000 sales to generate a $5,000 return on investment These variables are commonly expressed in percentages in addition to actual numbers; that way, you can compare different postcard campaigns, establish benchmarks, and create a "control" postcard that yields predictable results and against which you can test other versions to try to beat your control. So,  you might have a goal of a 2.5 percent response rate, a one percent sales conversion rate, or a 10 percent return on investment, for example. You might also want to track metrics such as cost-per-lead or cost-per-response to generate goals. Once you have defined your postcard purpose and goals, you can tailor every other element to help you meet said purpose and achieve said goals. Postcard Design by East Bay Express for Oakland Indie Awards Determine who you want to reach The next step is to determine who you want to reach – who are your customers? Do you have a "house list" comprised of existing customers and qualified leads, or will you need to develop a new mailing list based on demographics? You can also send postcards to every residential or business address in a defined geographic area – known as Every Door Direct Mail postcards. If you need a new mailing list, it should be comprised of people who are likely to buy. A good way to do this is to create customer profiles. Identify the demographics shared by your best customers, including: age gender income location marital status whether they have children homeowners/renters buying habits interests and hobbies occupation business/industry number of employees gross revenue Once you've created customer profiles, you can then develop a mailing list full of people who match those same demographics. These are the people who are most likely to buy from you, and are excellent candidates to receive your postcard mailer. Postcard Photography by Irene Searles and design by Gary Waymire for Freewheel Brewing Co. Create your offer At this point you should know the purpose of your postcards, your campaign goals, and who you want to send your postcards to. Together, these things will help you create an offer that is attractive to your postcard recipients and will help you achieve your goals. Ask yourself: what do your customers want? How can you solve their problems and make their lives better? What is your unique selling proposition? How can you leverage the proposition into an offer that will motivate response and generate profit? A great postcard offer is highly desirable and time-limited: you want customers to know they're getting a great deal and that they have to act fast to take advantage of it. If you can offer something your customers already want, at a discount or with an add-on that makes now the time to buy, then cut the offer off at a specific deadline, you will boost response rates. We'll cover how to present your offer later in this series; for now, all you need to do is develop an attractive offer your target audience will be greatly interested in. Postcard for Victory Outreach Church of Fremont Odds and ends There are three more things you need to do in the planning stage of your postcard: Determine what action you want customers to take: this might be visiting your physical location, calling a phone number, replying by mail, visiting your website, liking or following a social media page, or downloading an app. Do you want customers to buy now, set up a sales appointment, or follow up to receive more information? Consider your product, and understand postcards are generally more effective at qualifying leads than generating direct sales (though they can definitely generate sales). Decide when you want your postcards delivered: is there a certain time of year you want your postcards delivered? A day of the week? A holiday you want to take advantage of or avoid? Consider how timing might affect response rates, and pick a date. Determine your budget: keep in mind your postcard marketing campaign "costs" should be considered an investment with an expected return. While you want to keep costs low, certain expenses are directly related to your ultimate sales. For example, the more postcards you send, the more postage costs; but when done correctly, the more money you'll make. Part II of our Perfect Postcard series will be released in June 2015, and will cover postcard copywriting best practices. In the meantime, you can start planning your postcard campaign now. »crosslinked« The post The Perfect Direct-Mail Postcard, Part I: Planning Your Postcard appeared first on PsPrint Blog.

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5 Rules for Mother’s Day Marketing Posted: 07 May 2015 05:19 AM PDT Mother's Day is an excellent opportunity for many small businesses to boost sales. Like any opportunity, you'll need to effectively market your Mother's Day promotions to see a spike in sales. Maximize your profits by adhering to the following five rules for Mother's Day marketing. 1. Know your audience One mistake some small businesses make is to target their Mother's Day promotions to moms; however, most moms don't buy their own Mother's Day gifts. Instead, you need to target your marketing to the people who will actually be spending money with you – children. By adjusting your targeting, you can reach potential customers your competitors are missing. You might even have a different marketing strategy for various demographics: male adult children, women who may or may not be mothers themselves, even teens who want to do something special for their mothers. 2. Cater to convenience Many of us want to give our mothers something special for Mother's Day, but convenience still rules. Consider ways to make shopping with you convenient. For example, you might offer gift wrapping, free expedited shipping, free flower delivery, or even pre-made Mother's Day gift sets. You can also be a one-stop shop, offering a seasonal greeting card rack to supplement the gifts you sell. Make sure your marketing materials demonstrate how you make Mother's Day shopping quick, easy, and convenient for your customers. 3.  Start early… Start planning your Mother's Day marketing strategy early, and offer early-bird specials to motivate purchases before your competitors even think about Mother's Day. Plan ahead with direct-mail catalogs, flyers, window clings, and banners designed to get customers in your door early. Not only will you capture early buyers, you'll free yourself to take advantage of last-minute opportunities by having your marketing campaigns pre-planned. 4. … but don't forget last-minute shoppers Consider ways you can cater to last-minute shoppers. Plan to launch a last-minute Mother's Day special, and promote it with large banners placed near busy intersections and outside your storefront, on social media networks such as Facebook and Twitter, via email, and on your own website. Keep in mind that some people will wait until the last  second – even the morning of Mother's Day – to buy, so be ready to reach those people with your marketing so they buy from you instead of your competitors. 5. Study your competitors, then outdo them Speaking of competitors, you should always keep an eye on how they're marketing their Mother's Day sales. Understand how they're positioning themselves in the marketplace, what marketing materials they're printing, and what digital marketing tools they're using. Then, brainstorm ways to make your company and specials even more attractive to customers. If you want to stay ahead of the competition, you have to do what your competition is up to. Follow these rules for Mother's Day marketing, and you'll position yourself to maximize profits from one of the most popular consumer holidays. Start planning your Mother's Day marketing strategy now! The post 5 Rules for Mother’s Day Marketing appeared first on PsPrint Blog.

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5 Print Alternatives to Mother’s Day Cards Posted: 05 May 2015 05:50 AM PDT Greeting cards are among the most popular Mother's Day gifts, and for good reason: they help people express their love and appreciation for their mothers in a succinct, yet meaningful, way. Sometimes, however, you might want to give your mother something different, something that shows her how special she is to you. With that in mind, the following lists five print alternatives to Mother's Day cards. 1. Calendars Print custom calendars with special photos for each month: grandkids, your parents' wedding photo, special memories from the past, or a large family portrait. Calendars let you give your mom a gift that she'll be proud to display all year long. 2. Magnets Print a photo of the grandkids on a magnet your mom can hang on her refrigerator. Quality magnets will last decades, giving your mom a reason to smile every time she opens the fridge door. 3. Memo pads Does your mom like to jot notes with pen and paper? You can print custom memo pads with her name on them or a phrase such as "World's Greatest Mom" or "World's Greatest Grandma." Now, everyone will know why your mom is so special when she leaves them a note! You can also print full stationery kits, including envelopes, address labels, and letterhead, all bearing your custom message for mom. 4. Custom wine bottle labels If your mom enjoys a good bottle of wine, you can buy the bottle and replace the label with a custom-printed version of your own. You can name the wine after your mom and create a fun design that includes her photo or family photos. Or, buy a whole case of wine and label the bottles so she can enjoy a few glasses and keep a bottle or two back as a keepsake. 5. Coasters Help keep rings from forming on your mom's good furniture with custom coaster printing. You can print coasters featuring any mom-themed design you want: fun sayings such as "Grandma's Kitchen" and family photos are two great ideas. If you want to skip the greeting card or if you want to give a great gift in addition to a greeting card, you can't go wrong with these five Mother's Day alternatives. Print your custom Mother's Day gift now! The post 5 Print Alternatives to Mother’s Day Cards appeared first on PsPrint Blog.

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