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3 Reasons Door Hangers Make Perfect Spring Marketing Tools Posted: 08 Apr 2015 02:57 AM PDT Door hanger design by Paul McDougal Marketing Inc.'s Kurt Ogawa for Barrier Solar Door hangers are perfect spring marketing tools, though many small businesses overlook the power of door hangers when they create their spring marketing plans. That's a shame given the advantages door hangers offer over other marketing tools – a well-targeted door hanger marketing campaign can yield excellent ROI. The following details three reasons door hangers make perfect spring marketing tools. 1. Door hangers are impossible to ignore Door hangers are unique in that they're practically impossible to ignore. They even have a leg up on direct-mailers such as postcards, which can be lumped in with "junk mail" and thrown away before potential customers notice them. Placed on door knobs in targeted neighborhoods, door hangers are always noticed. They must also be individually handled, increasing the likelihood customers will notice your offer and be drawn in to the benefits of the products or services they promote. The first goal of any marketing campaign is to command attention, and few marketing tools are as attention-getting as door hangers. Best of all, door hangers let you avoid competition for that attention. 2. Door hangers are cheap to print and distribute Door hangers are cheap to print, and door hanger distribution doesn't have to be expensive, either – often around 20 cents per door. That's quite a bit cheaper than direct-mail postage. That means you could print 4,000 door hangers printed full-color on both sides for around $300, then distribute for around $800 for a total investment of around $1,100. That's around 28 cents per piece! 3. Warmer weather inspires buyers Door hangers can be effective marketing tools any time of year, but spring is a great time for door hanger marketing because warmer weather inspires buyers for many industries. Restaurants (especially those with outdoor seating), spring cleaning-related services such as carpet cleaning, dumpsters, organization, remodelers, landscapers, and other businesses that pick up in spring are perfect candidates for door hanger marketing. If you're seeking a cost-effective, yet highly-effective, way to promote your door hangers this spring, you can't go wrong with well-designed, targeted door hangers. Start your door hanger marketing campaign! The post 3 Reasons Door Hangers Make Perfect Spring Marketing Tools appeared first on PsPrint Blog.

3 Cool Ways to Announce Your New Baby Posted: 07 Apr 2015 06:33 AM PDT Congratulations! Your brand new bundle of joy is born! Naturally, you want to announce your baby's birth to family and friends. Your baby is special, and his or her birth announcements should be, too. Skip the store-bought announcement cards and give your baby the reception they deserve with the following three cool ways to announce your new baby. 1. Make them the star Design your baby's birth announcements like a poster for a big Hollywood blockbuster. After all, your baby is the star of thier own life (and yours)! Use fonts, layouts, and design elements often incorporated into movie posters; or, mimic a well-known movie poster with a fun twist. Check out some more fun birth announcement ideas. Here's an example found on Pinterest: 2. Illustrated baby portrait Everyone wants to see a photo of your new baby, and you can deliver it in style by printing illustrated baby portrait birth announcements. Place your newborn's photo on a white background, then go to work created fun, highly-styled artwork around here. This example was posted on Pinterest and created by an Etsy artist: 3.  Interactive birth announcement Print a birth announcement with a QR code that links to an online video or photo slideshow of your newborn baby. In this manner you can send a traditional birth announcement commemorating your baby's entry to the world while also giving friends and family members more great photos and videos to watch, as well as any additional information you'd like (such as how to contribute to the college fund, perhaps). Another example from Pinterest: No matter how you plan to announce the arrival of your beautiful new baby, be sure to get your announcements right by downloading free layout guidelines or, even better, creating your design online via PsPrint's Design Library – the fastest and easiest way to create a professional-looking birth announcement. Start customizing your birth announcements now! The post 3 Cool Ways to Announce Your New Baby appeared first on PsPrint Blog.

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