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• 5 Cool Personalized Holiday Gifts
• 25 Holiday Ads You Wish You Had Designed
• 5 Tricks For Easy Season’s Greetings
• The No. 1 Thing Holiday Shoppers Care About
• Thank You For Printing
• 5 Marketing Tricks You Can Learn From Walmart

5 Cool Personalized Holiday Gifts Posted: 28 Nov 2014 05:00 AM PST Do you want to give your family and friends unforgettable personalized holiday gifts they'll be proud to use? Look no further than the following five cool personalized holiday gifts. Each lets you create custom designs that add that extra special personal touch to your gifts. 1.  Calendars Calendars make the perfect holiday gifts for groups of friends and family members. Go through your photo collection to find the best pictures of Grandpa and Grandma, the funniest pictures of everyone's childhood, or the most memorable pictures from a recent vacation or the past year. Then, place a different photo on each calendar month. Alternatively, you can design photo collages for each month to include dozens of pictures. 2.  Coasters Want the perfect present for the man cave, bar or den? Print custom beverage coasters featuring your family's coat of arms and last name, a fun name given to the location ("Tom's Bar, for example), or even pictures of friends and family members. 3.  Stationery If you have a friend or family member who loves to send personal notes, you can get them a personalized stationery set. Create custom designs featuring their names and print letterhead, notepads, envelopes, envelope seals and address labels, then tie them together with a ribbon for an elegant, attractive gift the writer on your list will love. 4.  Magnets Similar to calendars, though smaller yet more permanent, refrigerator magnets can be printed with photos to commemorate your family or your closest friends. Everyone in the family will love a magnet featuring a photo of all the grandkids, for example; your closest friends will love displaying that group shot you snapped when you vacationed together. 5.  Stickers Finally, stickers can be fun gifts for kids – and they'll keep the kids busy while the adults celebrate the holidays. Sheet stickers can be printed with multiple photos to a sheet, so you can feature an individual picture of each grandkid. Give the stickers away with color books or poster board, and kids will have a blast sticking their own pictures on characters and making their own fun designs. Can you name any other cool personalized holiday gifts? Share your ideas in the comments! The post 5 Cool Personalized Holiday Gifts appeared first on PsPrint Blog.

25 Holiday Ads You Wish You Had Designed Posted: 26 Nov 2014 05:00 AM PST The holiday season represents the biggest sales period of the year for many businesses and, accordingly, the market is bombarded with creative ads vying for customer attention. Many ads focus exclusively on price-based sales, particularly for big box stores; however, many other companies focus on branding their products and services through clever advertising that commands attention and motivates customers to want to buy what they sell. Great design is easy to envy, so in the spirit of the season here are 25 holiday ads you wish you had designed. 1.  Ghost Recon Online Season's Greetings by Crisanto L. Tarce III   2.  Pepsi Christmas by BBDO   3.  Sky Cinema Christmas by 1861 United   4.  Happy Digital New Year by Ali Ozturk   5.  SciFi TV by BETC   6.  San Diego Zoo Jungle Bells on Behance   7.  ISPCA Christmas Single by Rothco   8.  Land Rover by Nicoletta Zanterino   9.  IKEA Christmas by Dav Tabeshfar   10.  Heineken Christmas Ad by Chris Rush   11.  British Airways Christmas Ad by BBH   12.  CCT Advertising Holiday Card   13.  Farmer's Hub Merry Christmas by Freuds   14.  Red Cross Christmas Stocking by Provid   15.  Triumph Christmas Ad by Strauss   16.  Tiffany Christmas Posters by Dylan York   17.  Oriental Coast Christmas by Tarek Zidan   18.  InBev Christmas Ad by Draft FCB Ulka   19.  Pedigree Christmas Ad by TBWA   20.  Heineken Santa Responsible Drinking and Driving Ad   21.  Stihl Chainsaw Christmas Ad by Publicis   22.  FedEx Holiday Ad by Rapp   23.  IKEA Hope Christmas Ad by Zig   24.  Domino's Pizza Christmas Ad on BrandSynario   25.  M&M's Christmas Ad on Pixellogo   What's your favorite creative holiday ad? Share it with us in the comments! The post 25 Holiday Ads You Wish You Had Designed appeared first on PsPrint Blog.

5 Tricks For Easy Season’s Greetings Posted: 25 Nov 2014 05:00 AM PST Do you want to send holiday cards to friends, family members and customers but you're short on time? No problem -  you can take advantage of time-tested tricks to send personalized greeting cards, invitations, and other holiday cards quick and easy. Start with the following five tricks for easy season's greetings. 1.  Use a handwriting font It's tempting to personalized your holiday cards by handwriting a message on each card, but in many cases it's not practical to do so – especially if you have hundreds of holiday cards to send and little time to do it. You can give your holiday cards that personalized appearance by substituting a handwriting font in your design. 2.  Use the PsPrint Designer Series PsPrint's Designer Series features 16 different designs you can customize with your own text, graphics, logo and photos using the free online design tool. This allows you to take a professionally designed holiday card, make it yours with a few custom tweaks, then print customized holiday cards just for you or your company – all in just a few minutes. 3.  Print return address labels Handwriting your return address is time-consuming, and printing your own return address labels on a desktop printer is both tedious and often full of hassles. Instead, print your own custom peel-and-stick return address labels featuring your own personal or branded design so you can quickly place your return address on your invitations or holiday card envelopes. 4.  Print envelope seals Similarly, licking or even peeling sticker-based envelopes are mundane, time-consuming tasks that are imperfect at best. Seal your envelopes fast and easy with your own custom-designed envelope seals, which can be made to match your holiday cards and return address labels. Envelope seals lend greater visual appeal to your holiday card envelopes and make sealing them a breeze. 5.  Let your printing company do all the work Finally, you can have your printing company take care of printing your holiday cards and envelopes, then stuffing, sealing, and addressing them. They'll even mail your holiday cards for you. All you have to do is supply a mailing list, which shouldn't be difficult to do since you already know who you need to send your holiday cards to. Combine these services with the PsPrint Designer Series tool, and in just a few minutes' time you can send custom holiday cards to your favorite people without having to fold or even touch a single holiday card. What could be easier than that? What tricks for easy season's greetings can you share? Let us know in the comments! The post 5 Tricks For Easy Season’s Greetings appeared first on PsPrint Blog.

The No. 1 Thing Holiday Shoppers Care About Posted: 24 Nov 2014 05:00 AM PST Do you know what holiday shoppers care about the most? A trio of new reports lend insight into 2014 holiday shopping trends and make it possible to deduce what shoppers value the most – and how you can cater to customers and boost holiday sales. With holiday retail sales expected to increase by as much as 15 percent in 2014, it pays to know what customers want. The following reveals results culled from surveys, compiled independently by Deloitte University Press, G/O Digital and the National Retail Federation; and attempts to identify the No. 1 thing holiday shoppers care about so you can meet and exceed their expectations as well as your own earnings this holiday season. Notable holiday shopper survey results Predictably, price is important: 46 percent of customers search for products based on price. Customers want to buy local: 84 percent research products from local sellers online before making purchases in-store. Customers far prefer to shop in stores versus online: Deloitte surveyed customers to find out which shopping experience they preferred more than 17 different shopping categories, and in-store shopping won every time. For example, 54 percent of customers would prefer to shop at department stores versus 12 percent who would rather shop the same stores online (the remaining respondents had no preference). Customers are far more likely to "webroom" than "showroom." Webrooming refers to the practice of researching products online and then buying in-store; showrooming is the opposite, when customers research in-store and then buy online. One survey found that 68 percent of customers are likely to webroom versus 48 percent of those who are likely to showroom. What keeps customers home instead of in stores? Not pricing; long lines and too much traffic top the list of reasons to stay home and buy online. On the other hand, the No. 1 reason customers prefer to shop in stores is knowledgeable sales staff. Why do customers prefer to buy local? In order: to support the local economy (62 percent), to find unique gifts (53 percent), convenience (43 percent), and customer service (38 percent). Mobile is huge: 72 percent of customers plan to use their smartphones to assist with holiday shopping this year for purposes such as checking prices, finding store locations, and reading product reviews. Customers love free shipping: 68 percent plan to take advantage of this feature for holiday purchases. Finally, here's why customers say they choose to buy from one retailer over another, in order of importance: sales and price discounts (75 percent), quality of merchandise (61 percent), selection of merchandise (59 percent), convenient location (48 percent), free shipping and other shipping promotions (42 percent), low prices (41 percent), and knowledgeable customer service (30 percent). It's interesting to note that even though sales and price discounts top the list of reasons to buy from a given retailer, low prices has less weight than quality, selection, convenience, and free shipping. This might mean that though customers value a deal, they don't necessarily gravitate toward the lowest possible price. So, what's theNo. 1 thing holiday shoppers care about? At the end of the day, it seems customers are most interested in getting a good deal – but how can you give customers a good deal when big box stores make it practically impossible to compete on price and shipping? The answer lies in other insights gleaned from the surveys. For example: Offering unique gifts the big box stores don't carry can help you compete, especially when it comes to customers who are seeking "the perfect gift." This is especially true for 2014, when shoppers are expected to splurge on family and friends. Knowledgeable sales staff and excellent customer service can set you apart from competitors; they can help customers find just the right gifts, and customers will leave your store (or website) feeling confident they've made a good purchase. Discounts and sales can help you attract customers to your shop, but you don't necessarily have to offer rock-bottom prices – especially if your merchandise is unique. Gift cards represent another great way to compete: 62 percent of shoppers say they prefer receiving gift cards. When you operate in a special niche, gift cards make it easy for customers to buy the perfect gift. Quality is another great differentiator: If you sell higher-quality items than the big box stores, you can attract specialty shoppers. If you sell some of the same items, you might be able to offer higher-quality add-on services. For example, a small electronics store might be able to offer expert home theater or car stereo installation. Even though some big box stores offer these items, they're often performed by low-wage employees who do not have the years of experience your trained staff has. Look for unique selling points such as this to leverage your company against the competition. Ultimately, your customers aren't the same as "all customers." It's important to find out what they care about most. Conduct your own survey, or use your experience to develop deals your customers will love. Discounts might be the most important thing to the masses, but if you operate a special niche shop, your customers might care more about quality. For example, the big sporting goods store at the local mall might have the cheapest kayaks; but if you cater exclusively to kayaking enthusiasts, the people who buy holiday gifts for them (your holiday customers) might be far more concerned with buying the best kayak, not the cheapest. Offer a modest discount, and you've suddenly created a great deal on the perfect gift. The surveys quoted here offer a glimpse into the overall psyche of all holiday shoppers – the masses – but they don't cover your specific customers. Find out what the most important thing to your customers is, then create deals that cater to them. This is the best strategy for increasing holiday sales this year and every year. The post The No. 1 Thing Holiday Shoppers Care About appeared first on PsPrint Blog.

Thank You For Printing Posted: 21 Nov 2014 05:15 AM PST Since Thanksgiving is right around the corner, we figure it’s the perfect time to say thank you. Thank you, PsPrint customers, for being such an amazing, talented bunch. You make writing Hot Off the Press so easy. This week’s Hot Off the Press is no exception. From camouflage holiday cards to bright stickers and colorful booklets to black and white business cards, we are featuring a cornucopia of printed pieces. Hot Off the Press is taking next week off, but it will return in December with some festive holiday designs. Until then, please enjoy this week’s batch of cool customer artwork. Holiday card designed by Ana Rodrigues   Sticker designed by Nick Pino for the Beats4Lunch program by Today's Future Sound  “Serenity In Chaos” poster by Lobell Arcilla   Booklet cover designed by Camille Rose Garcia for Last Gasp   Poster designed by John Howard     Business card for Lucky Bastard Saloon   Poster designed by Olive Primo Front and back of a business card designed by Rblack for Industrial Tattoo The post Thank You For Printing appeared first on PsPrint Blog.

5 Marketing Tricks You Can Learn From Walmart Posted: 21 Nov 2014 05:00 AM PST Every company wants more effective marketing materials, and as such it makes sense to learn from companies that are more successful – companies like Walmart, the world's largest employer, and other major chains and brands. The following lists five marketing tricks you can learn from Walmart to increase your response rates and profits. (Maybe steer clear of learning anything from Walmart’s labor practices, though.) 1.  Design is critical to marketing success Graphic designers often get the shaft when it comes to value perception; small businesses ask why a professional design firm might charge $5,000 or more for a logo when the kid down the street will do it for $50. The reason is because design pros know that when it comes to marketing, design isn't simply about aesthetics; rather, design holds powerful influence over perception. Case in point: When Walmart redesigned its website in 2007, it placed an emphasis on cleaning up clutter by reducing navigation choices and the number of products featured on its pages. The result? Customers not only said they like the new design, but they perceived the value of the featured products to be even greater. Feel free to share this with the next client who says your design has too much white space. 2.  Free gifts can outperform discounts Even though Walmart is known as a discount brand, on Black Friday you'll probably see the mega-chain and several other huge retailers offering a free gift with a given purchase rather than a discount. Why? Because when you discount something, customers tend to think that item was only worth the discounted price to begin with – which eliminates any incentive to buy. However, when you add a free gift, they feel they're getting a bargain by buying the first item at full price and getting something free in return. 3.  Multi-channel repetition works As we head into the holidays, I can guarantee you my household will be bombarded with advertising from Walmart. We'll see their television ads, we'll see their flyer inserts in the newspapers, we'll receive their toy catalog in the mail, and we'll get marketing emails in our inboxes. This is because Walmart knows multi-channel repetition works. That's why you should take out ads, send postcards, distribute banners, and essentially use a variety of marketing strategies to promote your own products and services. 4.  99 vs 00 What's the difference between $499 and $500? Far more than a dollar, at least as it pertains to profit. Marketers have long known that, despite all logic, shoppers process such similar prices quite differently in their heads. For some reason, customers will justify a $499 purchase as being in the $400 range, but pass on a $500 purchase as being too expensive. This is why you almost never see a price ending in double zeros, but rather prices ending in .99 and .97. 5.  Brand power is immense How much sway does branding have over your purchasing decisions? A lot more than you probably think. Consider the Pepsi Challenge, a campaign launched by Pepsi in the 1980s. Pepsi asked people to taste test its product versus Coca-Cola, but did not reveal which was which. These blind taste tests revealed most people preferred the taste of Pepsi. However, Coca-Cola sales didn't slow down. Subsequent tests in which people knew which brand they were drinking revealed people tended to say they liked Coke more than Pepsi, even if they had chosen otherwise in blind taste tests. The takeaway: great branding influences decisions more than the human senses. Never believe you're focusing too much effort on branding your company, since a great brand has the power to trump all logic. What other tricks do Walmart and other major retailers and brands employ to keep us buying? Let us know your thoughts in the comments. The post 5 Marketing Tricks You Can Learn From Walmart appeared first on PsPrint Blog.

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