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No Mailing List? No Problem! Posted: 08 Oct 2014 05:30 AM PDT You've probably heard that the 40/40/20 rule of direct marketing states 40 percent of your success – or lack thereof – is dependent on the quality of your mailing list. That's great information to know, but it's often daunting for locally based startups and small businesses that have not yet established quality mailing lists. Fortunately, there's an easy way to make sure your message reaches a locally-targeted audience: Every Door Direct Mail postcards. EDDM postcard marketing lets you send postcards, regarded as some of the most powerful direct-mail marketing tools, to every single household, business, or both within a defined geographic area. With EDDM postcard marketing, you simply: Select your target mailing area by zip code or city/state using the USPS EDDM tool (you can mail up to 5,000 pieces at once Develop a special time-limited offer that customers will want to take advantage of Design an attention-getting postcard and include a tracking mechanism, such as a coupon or coupon code Print your postcard on premium paper stocks and in EDDM-compliant sizes Deliver your postcards to the Post Office – they'll handle the rest EDDM postcard mailing can help locally based small businesses reach all local customers at relatively low postage rates. They're a great way for startups to jump-start their businesses, and for established businesses to target local customers. Companies located in small cities and villages can use EDDM postcards to blanket their entire communities, while those located in larger areas can target specific neighborhoods at budget-friendly prices. As mentioned, EDDM allows you to choose between residential and commercial properties (or both), so you can launch an affordable EDDM postcard campaign whether you're a B2C or B2B company. A great mailing list is critical to direct-mail postcard marketing success, but you don't have to spend countless hours building a custom mailing list when you can take advantage of EDDM postcard marketing. »crosslinked« The post No Mailing List? No Problem! appeared first on PsPrint Blog.

5 New Ways To Market This Holiday Season Posted: 08 Oct 2014 05:15 AM PDT Successful holiday marketing means you have to reach customers in ways your competitors are missing. You also have to strategically distribute attention-getting marketing materials that get your company noticed, create desire and ultimately motivate customers to buy from you. One of the best ways to make sure you get noticed is to print holiday marketing materials that haven't been considered by your competition, yet lend you all the consideration in the world from your customers. To that end, the following lists five new ways to market this holiday season. 1.  Adhesive banners Adhesive banners are perfect marketing tools for getting noticed this holiday season. Crafted from either gloss or matte vinyl stock, adhesive banners can be prominently displayed on your own walls or strategically distributed in areas your target customer base is known to frequent. Print full-color adhesive banners to promote your holiday sales, then effortlessly take them down after the holiday season. 2.  Beverage coasters You can print customer beverage coasters featuring your brand, website URL, address, special sales events, and even QR codes that lead to your website, social media page or custom apps.  Work out a deal with restaurants and pubs that cater to your customer base, and you can earn excellent exposure for your brand with coaster printing. 3.  Window clings If you operate a retail storefront, window clings can be some of your most powerful marketing tools – especially if you're located in a busy shopping district loaded with lots of competitors. Print colorful, attention-getting window clings that feature your products, specific discounts and buy-one-get-one offers, and the benefits of buying from you to get noticed street-side and drive customers through your door. 4.  Short-run flyers Flyer printing has long been a staple of holiday marketing, but for small businesses it can become expensive to compete with big box stores because flyers have traditionally only carried good price points in high volume. All that has changed with modern traditional printing practices, which allow to print as little as 25 flyers at a time and still receive discounted prices. 5.  EDDM postcards Like flyers, postcards are proven to be powerful marketing tools for the holidays. If you operate a business that focuses exclusively on the local market, you can leverage discount postcard printing and better postage terms by sending EDDM postcards – Every Door Direct Mail – to maximize your return on investment. You can have your postcards sent to every single address in a given zip code, whether business, residential, or both, to blanket your target audience this holiday season. If you want to get a leg up on the competition this holiday season, it's time to try something new. The marketing tools and strategies covered here will help you reach your customers, on their terms, and inspire them to buy from you. What other ways do you like to market during the holidays? Let us know in the comments! The post 5 New Ways To Market This Holiday Season appeared first on PsPrint Blog.

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