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Posted: 04 Mar 2014 05:02 AM PST

Label design by PsPrint customer Andrea Taylor for Krogh's Restaurant and Brew Pub

If you sell retail products, you know your label design can have a major impact on sales. This is especially true for similar products sold by many different brands, such as grocery foods and pharmacy items. Many consumers want the best products in these areas, which is why it's a good idea to invest in custom label printing rather than settle for basic, generic label design. The following lists five reasons to print custom labels for your products.

1. Brand promotion

Custom label printing allows you to promote your entire brand, not just a specific product – even if that product is heavily associated with your brand. Branding is a powerful way to convince customers your products are better than your competitors', even if they're nearly identical. Case in point: green beans in any grocer's aisle.

2. Command attention

A custom label allows you to take advantage of attention-getting design strategies to ensure you get noticed. Custom artwork can feature bright, contrasting colors; a unique and memorable mascot or logo; and bold typography that conveys your brand's benefits.

3. Unique die cuts

Printing custom labels also allows you to employ unique die-cut shapes that work to differentiate your brand from the competition. This also allows you to place your products in uniquely shaped packaging.

4. Differentiate yourself

Showcasing the reasons why you're better than your competitors is paramount to success, and custom labels can help you visually convey that message. When you print custom labels, you're able to base your design on being different and more striking than your competitors.

5. Control the message

Finally, custom label printing allows you to easily control the message customers see about your products. Creative and compelling copy creates desire for your products by highlighting customer benefits and can even include calls to action that promote impulse purchases.

If you're taking a new product to market or undergoing a rebrand, don't skimp on the label; rather, recognize its importance and invest in dazzling design and custom printing in order to move more merchandise.

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Rabu, 05 Maret 2014