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The Perfect Direct-Mail Postcard, Part 5: Mailing Posted: 22 Sep 2015 05:51 AM PDT Want to send postcards that yield outstanding response rates? This installment in PsPrint's "The Perfect Direct-Mail Postcard" series covers postcard mailing best practices (for more great postcard marketing tips, see parts I through IV: planning your postcard, postcard copywriting, postcard design and postcard printing). The importance of your mailing list The 40/40/20 rule of direct-mail marketing states that 40 percent of your success hinges on the quality of your mailing list. That means if you want to run a successful direct-mail postcard campaign, you have to have a great mailing list. What makes a mailing list great? When it's comprised only of those individuals (or companies) that match your best-customer demographics. That is to say, your mailing list should be full of people who are likely to buy from you. Many businesses maintain in-house mailing lists, which are perfect for postcard marketing because they include people who are already customers. If you want to bring customers back to buy again, use an in-house list. If you don't have an in-house mailing list or you want to introduce your business to new customers, you'll need to rent a mailing list. PsPrint, for example, lets you build your own mailing list based on the demographics you provide, including: geographic location gender income education marital status and children age buying habits and more A good strategy for creating your mailing list is to develop customer profiles, or even "best customer" profiles. Consider your top buyers, then make lists of their demographics. Compare your demographic lists to identify trends and come up with a single customer profile – for example, married women aged 30 to 40 with children and a household income between $75,000 and $120,000. When you build your mailing list, simply specify those demographics to create a list full of customers who are likely to buy from you. Don't overlook the importance of your mailing list – along with your offer, it's the most critical indicator of postcard marketing success. Be sure to devote the time and attention needed to create a great mailing list that will help you profit from postcard marketing. Mailing lists vs. EDDM postcards A great mailing list is a necessity for most businesses, but some can take advantage of EDDM (Every Door Direct-Mail) postcards instead. With EDDM postcards, you don't create a mailing list based on demographics; instead, your intent is to send postcards to every resident or business within a defined geographic area. EDDM marketing a price break from the Post Office since there's less sorting involved. Your business is a good candidate for EDDM postcard marketing if you sell a product or service nearly everyone needs in an exclusively local geographic area. Grocery stores, gas stations, mechanics, carpet cleaners, clothing retailers and department stores, for example, all routinely engage in EDDM postcard marketing. Bulk rates and Indicias You can get a price break, called a bulk rate, from the Post Office if you're sending 200 or more postcards – but first, you'll need an Indicia. You can set up a custom Indicia with the Post Office; however, it will require a deposit. As the USPS puts it, having an Indicia – or Permit Imprint – is like having a checking account at the Post Office. When you mail in bulk, your account will be deducted the postage. If you don't want to deal with the hassle of getting your own Indicia, you can use PsPrint's Indicia. This is the simplest and most cost-effective way to mail postcards in bulk. You'll pay for postage upfront when you checkout – and only for the postage you'll accrue, no deposit required – so your direct-mail postcards can be printed and mailed directly from your printing company. Direct-mail postcard one-stop shop The most economical and efficient way to handle postcard mailing is to have your printing company do everything. PsPrint, for example, not only lets you use its Indicia, it can apply addresses to all your postcards and send them out the door, thereby eliminating shipping fees and requiring you to address and /or mail your own postcards. In fact, you can even have your entire postcard designed, printed, addressed, postage-applied, and mailed to a list you build with PsPrint completely hands-off. As a full-service postcard marketing provider, PsPrint makes it fast and easy to deploy a successful postcard marketing campaign. Start planning your postcard marketing campaign now. »crosslinked« The post The Perfect Direct-Mail Postcard, Part 5: Mailing appeared first on PsPrint Blog.

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Short-Run Posters Stretch Your Marketing Budget Posted: 21 Sep 2015 05:16 AM PDT You know poster printing is a great way to promote your event or small business, but many printing companies require minimum poster orders that can break your budget by sheer volume. Why pay to print 100 or more posters when you only need 10 or 20 – or just one? Enter short-run poster printing, a great way to stretch your marketing budget. The following lists the benefits of short-run posters for marketing on a tight budget. Short-run posters keep costs low With short-run poster printing, you only print – and pay for – the exact quantity of posters you need. Print a single poster or up to 50 posters for one low price per poster, and avoid overpaying for dozens of posters you don't need. This is a great strategy for smaller businesses and marketing events in smaller cities, towns and villages. Short-run posters are still premium quality You don't have to sacrifice quality to get short-run poster savings, either. PsPrint's short-run posters are printed on premium-quality 100 lb. gloss cover stock, which is thick, durable, and features a glossy coating designed to make your artwork more vibrant and attract more attention. Short-run posters offer unique size options You can print standard 11-inch by 17-inch posters, but you can also launch attention-getting campaigns by printing in three larger sizes – all the way up to the movie poster size of 27-inch by 39-inch. This is also where major savings come in; since there is no minimum order, you can print larger posters that command attention without breaking your budget. Short-run posters present unique customization options Want to tailor your message to a specific location? Short-run posters make it easy. For example, you might want to offer a discount to people who shop at a local grocery store. You can print a single poster that mentions the grocery by name. In fact, you can do this for every distribution location, making your posters more meaningful. You can even incorporate custom URLs and QR codes to help you track which locations perform better in terms of response and event ticket sales. Short-run posters let you print larger posters that command attention at just the right quantity – and, if you're motivated, you can customize posters to their location for a powerful presentation – all at a cost-savings compared to traditional poster printing. Start saving money by planning your short-run poster campaign now. »crosslinked« The post Short-Run Posters Stretch Your Marketing Budget appeared first on PsPrint Blog.

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Get Personal With Printing Posted: 18 Sep 2015 05:00 AM PDT Printing is personal. We here at the PsPrint Blog are always sharing printing tips to help grow your business or nonprofit. But we print for special occasions, too. Weddings, baby showers, birthday parties, anniversaries and more: We are honored that customers invited us to the party by choosing to print with us. I don't just work for PsPrint. I'm also a customer. In my more than six years with the company, I have used PsPrint to print my save-the-date cards, thank-you cards for my wedding, my holiday cards and personalized coasters as gifts. Every year, my husband and I print stickers for my son to hand out at his birthday party. It's just a silly, little thing we like to do. Our friends and family love them, and we use any leftover stickers as labels for his lunch box and cups for preschool. Every year someone comments to me, "These must have been so hard to make." And every year I say, "Not at all. That's what we do at PsPrint." And I explain that it's super easy. You can upload your photo or design, pick your printing options and buy it. Ta-dah! Whether their printing is for business or for pleasure, our customers know that we are going to deliver a quality product. And speaking of quality, let's check out some of the cool customer designs that rolled off the printing presses this week. Sticker by Louis Habeck for HRDC Community Action Agency   Poster by Amanda Gonzales   Coaster designed by Cassie Shriner at Dream Factory for Craft A Brew   Booklet for Save The Frogs Poetry Postcard designed by Anissa Bryant   Brochure designed by Chris Arth for Rockwall Winery Front and inside of a greeting card for Seamless   Pocket folder for Lycee Francais de San Francisco Front and back of a wedding invitation by Seoyoung Han The post Get Personal With Printing appeared first on PsPrint Blog.

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5 Yard Sign Design Tips That Will Get You Elected Posted: 17 Sep 2015 05:01 AM PDT If you're running for public office, you know you need to print yard signs to market your candidacy and demonstrate the bevy of voter support you've earned. The more yard signs you can place, the more popular your campaign – and the more likely you'll win your race. But there's more to yard sign success than simple distribution; you need to employ strategic design to get the most votes. The following lists five yard sign design tips that will get you elected. 1. Keep it simple The purpose of your yard sign is to embed your name in the collective consciousness so it's easily recalled at the polls. Yard signs aren't for promoting your political platform, they're for branding your name. Keep your yard signs simple – and easy to read – by incorporating plenty of white space into your design. 2. Stand out with contrast Use contrast in your design to make your yard sign stand out. For example, dark backgrounds with light text – such as a navy blue background with white text – make it easy for voters to read. That's important when you consider drivers only have a split second to read, digest,and understand what your yard sign says. 3. Use a bold, easy-to-read font Don't get fancy with yard sign fonts; instead, incorporate well-known, easy-to-read fonts so voters don't have to try to decipher your name. Bold san serif fonts such as Helvetica, Futura and Frutiger work well for yard signs. 4. Print yard signs with unique colors Many candidates stick to traditional red, white and blue yard signs to demonstrate patriotism, but you can stand out from your political competitors by printing yard signs with unique colors. Consider black and yellow, gray and pink, blue and orange, or another unique high-contrast color combination. Set on red, white and blue? Create your own patriotic color palette featuring unique hues to stand out from the crowd. 5. Add a memory hook Add a memory hook to your yard sign designs to help voters keep you in mind. Good memory hooks include full-color head shots, unique logos, party mascots and brief phrases, or taglines. Perhaps the most famous example is the "hope" logo President Obama used in his first presidential campaign, but you don't need such an elaborate memory hook. A simple photo or memorable tagline will suffice. Once you've designed the perfect yard sign, you can keep campaign costs low with discount yard sign printing. The post 5 Yard Sign Design Tips That Will Get You Elected appeared first on PsPrint Blog.

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How High-Gloss Postcards Get High Response Rates Posted: 15 Sep 2015 05:34 AM PDT Postcard design by Darren Johnson for Ex'pression College Looking for a quick and easy way to increase postcard response rates? High-gloss postcards might be your solution. The following details how printing high-gloss postcards can boost response rates. High-gloss postcards get attention If you want your postcards to perform, it's absolutely imperative they stand out from the rest of the mail. High-gloss UV or aqueous coating makes your artwork more brilliant; colors are more vivid, photos are more intense, and text pops off the paper. People like "bright and shiny" things – our eyes are naturally drawn to them – so adding a high-gloss coating to your postcards will ensure they get more attention. And getting attention is the first step toward earning high postcard response rates. High-gloss postcards feel amazing A glossy coating on your postcards feels amazing in your customers' hands: it's smooth and sleek, almost glassy. Combined with a thick, heavy postcard paper stock, a glossy coating can increase response rates by earning customer trust. In fact, studies have proven customers are more likely to buy when they handle marketing thick, heavy, smooth marketing materials. In addition, the tactile feeling of high-gloss postcards helps you get more attention; when customers are rifling through their mail, the unique texture afforded by high-gloss postcards gives them pause and reason to devote more attention to your message. High-gloss postcards lend credibility Postcards printed with glossy coatings look more professional, even high-end. Customers instinctively reason that companies represented by professional-grade marketing materials are trustworthy and more credible. Increased credibility leads to increased sales! The best part is it doesn't cost much to add a high-gloss coating to your postcards, yet it can help you dramatically increase response rates and your ultimate return on investment. Print high-gloss postcards now. The post How High-Gloss Postcards Get High Response Rates appeared first on PsPrint Blog.

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5 Ways to Print More Interesting Booklets Posted: 14 Sep 2015 05:01 AM PDT Booklet cover design by Brandon Ort for Barista Guild of America Booklet printing is an excellent marketing strategy; booklets offer powerful presentations plus ample room for informational and sales copy. A great booklet marketing campaign can yield many well-qualified leads and customers – but first, you have to draw customers in with an interesting booklet that commands attention. The following lists five ways to print more interesting booklets. 1. Solve customer problems Problem-solving is at the root of every business, and a booklet that solves your customers' problems will be not only be read, it will be kept as a reference. Booklets that solve problems help establish your company as the leading authority in your field. Example: A financial planner could print a booklet that walks people step-by-step through the process of saving for retirement. 2. Offer unique information New, unique information or a fresh perspective on a controversial topic makes your booklet more interesting. Avoid rehashing what your customers have read a million times and offer something new and useful. This adds value to your booklet and definitely makes it more interesting to your target audience. Example: A mechanic might print a booklet that explains how synthetic oils make it possible to go longer periods between oil changes. This might seem counter-intuitive, but it would work if the mechanic's platform is built on trust, honesty and not overcharging for unnecessary repairs. 3. Include visual comparisons Use charts, graphs, and other visual tools to present visual comparisons between products, services and competitors. Visual comparisons makes it easier for customers to understand the benefits of buying from you and the differences between products and services so they can make the best purchasing decisions. Example: A digital marketing company prints a booklet that includes a "features table," which visually compares what's included in different service tiers. 4. Add full-page images Large, full-page, full-color images make for striking visuals, and it will make your booklet more interesting – especially if you use interesting images to begin with. You might even consider making the background of every booklet page a full-page image. Example: A car company features full-page photos of a new car model, including close-ups of special components, on each page of its booklet. 5. Craft a killer cover More than anything else, the cover of your booklet will dictate whether your audience opens it up for a read or tosses it in the trash. A great booklet cover should feature interesting images as well as powerful "teaser text" that creates desire – just like magazine covers. Example: A seed company prints a booklet with a cover page that promises to reveal the secrets of growing giant pumpkins. Make your booklets interesting, and your target audience will read them – and many will become customers. Start planning your booklet printing now. The post 5 Ways to Print More Interesting Booklets appeared first on PsPrint Blog.

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Hot New Print Products and Cool Customer Designs Posted: 11 Sep 2015 05:15 AM PDT Hot Off The Press is baaaaaack. Did you miss it? Well, I missed you guys, and I really missed looking at all the amazing designs that customers print with PsPrint. While I was away, PsPrint launched several new products that I would like to share with you – just in case you are looking for something new to spruce up your fall marketing campaigns before the big holiday marketing campaigns kick into gear. Ultra business cards and ultra postcards — Have you checked out our ultra cards yet? If you haven't, you are missing out. They are so cool. Our ultra cards are super thick — kinda like our drink coasters. Ultra cards stand out from other print marketing materials and make a lasting impression.  You can use them as luxe business cards and postcards (duh), but they would also make really great menus, invitations for special events and more. Short-run posters — You asked. We listened. Customers have been asking for years for short-run posters, and now they are here. You can print a single poster in one of four sizes, including movie poster 27" x 39" size. Posters are a great way to promote your business, product or event. Of course, you don't need to be a business owner to print posters. I'm very excited about short-run posters and plan on designing and printing a poster to hang up at my son's fourth birthday party (where we will also be handing out personalized stickers like we do every year). 100% recycled matte — The ultimate eco-friendly paper: Our new 13-point recycled matte is made from 100% post-consumer waste. You can choose to print on this paper for many of our products, including business cards, postcards, brochures, greeting cards, invitations and more. Yard signs —I know what you are thinking, "I'm not running for office. I don't need yard signs." Yard signs are not just for politicians. Yard signs can be used by any business that wants to take their message outdoors. Also, a yard sign would be a fun way to mark your spot in a park for a barbecue or celebration, such as a family reunion, birthday party or even a wedding. You can even get grommets in them so they can be hung instead of stuck in your lawn! And now, let's get down to business: This week's Hot Off The Press features some really terrific customer artwork, including postcards, greeting cards, posters, coasters and more. Business card designed With Gusto   Invitation by Voula Mallinas   Sticker by Forest Frasieur   Postcard by artist Rob Dario for the All Terrain Theater   Front and back of coasters designed by Courtney Fitzpatrick for Wise Tail   Greeting card illustration by Nieesha Hudson for NNK Press   Booklet designed by Ryan Kopf for MetaCon   Postcard for Science And Nonduality   Flyer for Fight Like A Girl Club   Sticker design by Michelle Olivera for Happy Camper Cupcakes The post Hot New Print Products and Cool Customer Designs appeared first on PsPrint Blog.

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