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| The Perfect Direct-Mail Postcard, Part IV: Printing Posted: 06 Aug 2015 05:23 AM PDT If you want a postcard that showcases the quality of your brand at an ROI-friendly price point, you need to invest in premium postcard printing at discount prices. This installment in our Perfect Postcard series reveals postcard printing best practices; see parts one through three to learn more about postcard planning, copywriting, and design. Postcard paper stockThe paper stock you select for your postcards says a lot about your brand and can influence customer purchasing decisions. Thick, heavy paper stocks with pleasing textures are proven to lend a favorable impression of your business. Any of the following paper stocks are great choices for high-quality postcards:
Which paper stock should you choose for your postcards? Each of the listed options is good, so pick the one that best represents your brand and the message you're delivering. Bold, adventurous brands might favor thicker, glossy stocks; while elegant, sophisticated brands might prefer velvet or matte stocks. Ultra postcard stock makes a powerful brand statement, while recycled matte paper stock illustrates your green agenda. Postcard inksTraditionally, postcards are printed with petroleum-based inks. They look great, but they're not eco-friendly as they release a lot of volatile organic compounds (VOCs) during the drying process. Soy-based inks, or simply soy inks, are better alternatives. Not only do soy inks emit far fewer VOCs (which makes them eco-friendly), they're capable of producing more vibrant colors than petroleum inks. Thus, soy inks allow you to print beautiful, eco-friendly postcards without sacrificing quality. Size and finishingWhat size should your postcards be? This is a question you'll answer during the design phase, but it has enormous impact on whether your postcards are noticed by prospective customers. Standard 4-in. by 6-in. postcards are good, but bigger is always better. You can print postcards sized up to 6-in. by 11-in. to practically guarantee they won't be ignored. You should also consider finishing your postcards with a high-gloss UV coating, which adds a brilliant, premium-quality sheen to your designs. UV coating also makes your postcards thicker and offers protection against scratching and dulling when it rubs against other mail. In short, UV coating allows you to deliver the best possible presentation, which in turn increases the chances your postcard will be read and responded to. Quantity and discountsWhen it comes to direct-mail postcard marketing, ROI is the name of the game. You can maximize your ROI by printing brilliant postcards that get noticed, and also by printing in volume. The more postcards you print at one time, the lower your cost-per-piece, and thus the higher your ROI. This isn't to say you should print more postcards than you need, but you should definitely print as many postcards as you know you'll use in a single run. Finally, keep an eye out for postcard printing discounts – which can significantly increase your return on investment. PsPrint, for example, routinely offers discount postcard printing at rates up to 60 percent off. Print premium postcards at steep discounts now! The post The Perfect Direct-Mail Postcard, Part IV: Printing appeared first on PsPrint Blog.  |
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| What Is 100% Post-Consumer Waste Paper Stock (and why should you print on it)? Posted: 03 Aug 2015 05:08 AM PDT You want to be as eco-friendly as possible with your print marketing materials, but if you're not printing on paper stock comprised from 100 percent post-consumer waste then you're missing an easy opportunity to go green. What is 100 percent post-consumer waste paper stock, and why should you print on it? One-hundred percent post-consumer waste is the eco-friendliest paper stock. The term itself refers to a type of recycled paper that's made entirely from post-consumer waste, which is waste that people have actually used and recycled instead of discarding to landfills. Post-consumer waste could be any paper product: milk cartons, books, junk mail, magazines, and more. Post-consumer waste is different from pre-consumer waste, which is waste that has never been sold to consumers. Think paper clippings that fall on factory floors, then are reused by the same factory to create more products. Post-consumer waste is considered more eco-friendly than pre-consumer waste. That's because:
The "100 percent" refers to the amount of post-consumer waste in a given paper stock; in this case, paper stock is entirely made from post-consumer waste. If your paper stock isn't completely made from post-consumer waste, it likely also contains non-recycled material. That's why 100 percent post-consumer waste paper stock is the eco-friendliest choice for business cards, flyers, postcards, and other marketing materials. You don't have to sacrifice quality to print powerful marketing tools on 100 percent post-consumer waste paper stock – it looks just as good as non-recycled paper. Couple it with eco-friendly soy inks (which produce more vibrant colors than petroleum inks), and you can market your business and still make a positive impact on the environment. Print eco-friendly marketing materials at discount prices today! The post What Is 100% Post-Consumer Waste Paper Stock (and why should you print on it)? appeared first on PsPrint Blog.  |
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