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25 New Photoshop Tutorials Posted: 02 Apr 2015 09:22 AM PDT Want to become a better graphic designer? It takes dedication and time to learning software skills, design concepts, and modern trends – fortunately, the design community consistently shares insight into all of these with free Photoshop tutorials. What better way to become a better graphic designer than by practicing while you learn? Augment your education with the following 25 new Photoshop tutorials. 1.  Geometric effects tutorial on Planet Photoshop   2.  How to use the color replacement tool on Photoshop Tutorials   3.  Cinematic color grading Photoshop tutorial on PetaPixel   4.  How to create and apply automated Photoshop edit actions   5.  Retouching filters Photoshop tutorial on Fstoppers   6.  Create 80's style type effects tutorial on Digital Arts   7.  Mysterious matte painting landscape on Photoshop Tutorials   8.  Create a skull out of type tutorial on Photoshop Roadmap   9.  Daffodil text effect Photoshop tutorial on Tuts Plus   10.  Create an email signature with Photoshop on PHLearn   11.  Create a composite space scene from scratch on Tutorial King   12.  Frequency separation tutorial for photo retouching in Photoshop on Light Stalking   13.  Disintegration effect on Photoshop Tutorials   14.  Blending photos with layer masks on Photoshop Café   15.  Easy selective color effect on Photoshop Essentials   16.  Create a watermark Photoshop tutorial on Weddings by Heather   17.  Create a Photoshop action to add texture overlays on Neil van Niekerk   18.  How to Crop an Image by Rasmussen College   19.  Increase history states in Photoshop on Creative Nerd   20.  Easy fashion Photoshop retouching on PSD Box   21.  Create lava texture with Photoshop on PSD Dude   22.  Photo grid tutorial on Photoshop Star   23.  Cartoonize yourself with Photoshop on Instructables   24.  Clone with symmetry using the clone source panel on  Tip Squirrel   25.  How to create facial hair in Photoshop on Quantum Books   Do you have a great Photoshop tutorial? Share it on the comments! The post 25 New Photoshop Tutorials appeared first on PsPrint Blog.

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25 New Photoshop Tutorials for April Posted: 01 Apr 2015 05:15 AM PDT How much of your design aptitude is dependent on mastering graphic software? In the Digital Age, one could argue that mastery of graphic design software such as Photoshop is critical to success. That's why there is a healthy market for online Photoshop tutorials and, fortunately, many are available for free so you don't have to pay a penny to master the tips, tricks, and techniques that can propel you into a master Photoshop designer. Get started today with the following 25 new Photoshop tutorials. 1.  Create your own custom water splash brushes on Tuts Plus   2.  Give a woman cat eyes with Photoshop on PSD Box   3.  Desaturated bleached bypass look tutorial on Planet Photoshop   4.  Create a cinematic effect on How To Photoshop   5.  How to remove a photo background with the background eraser tool on Tricky Photoshop   6.  Create a cute furry creature tutorial on PhotoshopTutorials.eu   7.  Create a fantasy photo manipulation with fire on Photoshop Tutorials   8.  Create a seamless topographical map pattern with Photoshop on Spoon Graphics   9.  Share button tutorial on Photoshop Star   10.  Secrets of a successful retoucher on Advanced Photoshop   11.  Create an epic alien invasion scene with Photoshop on Photoshop Tutorials   12.  Create an atmospheric nightmare with Photoshop on Creative Bloq   13.  Create a sci-fi car in just 6 steps on Photoshop Creative   14.  World's craziest Photoshop tutorial on PhotoFocus   15.  Invisible people Photoshop tutorial by Karen Kavett                       16.  Create a custom Celtic tattoo with Photoshop on Creative Bloq   17.  Easy photo effects for beginners on Photoshop Tutorials   18.  Realistic transparent alien egg tutorial on Photoshop Training Channel   19.  How to make a photo "pop" with Photoshop on Argyleoctopus   20.  How to automatically remove objects with Photoshop on PHLearn   21.  Create a fiery dragon ravaging a mountain village scene with Photoshop tutorial on PSD Vault   22.  Easy rainbow Photoshop tutorial on DeviantArt   23.  Digital makeover Photoshop tutorial on Chamira Studios   24.  Fake real horizon lines on ISO 1200   25.  Working with smart objects Photoshop tutorial on Skillfeed   Do you have a favorite Photoshop tutorial to share? Paste a link in the comments. The post 25 New Photoshop Tutorials for April appeared first on PsPrint Blog.

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The Role of Touch in Marketing Posted: 31 Mar 2015 05:15 AM PDT Photo credit Danielle Elder via Flickr Creative Commons license Skin is the largest organ in the human body, and given the fact that skin is wholly responsible for tactile (touch) sensations, it's a wonder that so many marketing efforts completely ignore the influence skin's sensory experience has on decision-making. Most marketing aims to appeal to the eyes first, then the ears; yet these organs pale in proportion to the skin in terms of surface area and body weight. Recent research, however, has fueled new marketing tactics that seek to take advantage of physical touch in order to promote products, services, and brands. Touch isn't the only sense that plays a role in decision-making. Sight, of course, has ruled for decades, and sound is close behind (and they're often employed together, as with television commercials). Scent has also been recognized as an influencer; it's the reason certain apparel chains have signature smells and the reason why you can smell a mall Bath & Body Works from three storefronts away. But touch happens to be the most-ignored sense when it comes to marketing; a fact that could be rapidly changing. Consider that people who sit in soft chairs are willing to pay higher prices than those who sit in hard chairs, or that interviewers who hold heavy clipboards are likely to take job candidates more seriously than those who hold light clipboards (Web MD, reporting Harvard, Yale, and MIT figures). More and more studies are being conducted that prove the great influence touch has on human behavior and purchasing decisions. We don't need studies to know touch plays a vital role in marketing. Car dealerships have known this for years: it's the reason for the test drive. If their customers bought on visuals alone, they'd never have to take their cars for a spin. No, customers want to know how the cars feel before they buy. In this respect, car dealerships have long been ahead of the game, even if they didn't have any scientific research to back them up. It's common sense, if you will.   Apple recognized the power of touch for marketing, which is why they made their iPhones and other products available to be picked up, felt, and test drove right in their own stores. Other mobile device manufacturers and wireless providers followed suit in their own retail stores, and for good reason. Showing customers a picture is never the same as putting a product in their hands that begs to be taken home. Touch-based marketing isn't limited to retail, either. Many waitresses have learned they'll receive higher tips, on average, if they make physical contact with their patrons – a simple touch on the shoulder will suffice. A warm handshake helps break the ice prior to business negotiations. And the texture and weight of a business card can help customers infer brand and service quality. Velvet cover 15-point paper stock, for example, is soft and heavy – which lend customer comfort and the perception of quality, respectively. Photo credit Sean MacEntee via Flickr Creative Commons license The role of touch in marketing is powerful, even if not fully understood. It stands to reason that future studies will yield even more data about the role of touch in marketing, data business can take action on to more effectively promote their brands, products, and services. In the meantime, take a few moments to read the research linked below; then, consider how you can incorporate touch into your own marketing strategy. Resources: What is Sensory Marketing (Palgrave) – read The Touch Sense beginning on page 134 The Sense and Sensibilities of Marketing (Michigan Ross School of Business) Sense of Touch Affects Our World View (WebMD) The post The Role of Touch in Marketing appeared first on PsPrint Blog.

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25 Spring Festival Marketing Tips Posted: 30 Mar 2015 05:11 AM PDT Hosting a spring festival for your community, to raise funds for your non-profit organization, or to promote your business? You need a powerful marketing campaign to ensure your event's success. Fortunately, it's not difficult to generate an excellent crowd when you take advantage of the following 25 spring festival marketing tips. 1.  Print vinyl banners Vinyl banners strategically placed near busy intersections can put your spring festival in front of the masses. Banners are cheap to print, even at large sizes, and with a great design and large, bold text they can be next to impossible to ignore. 2.  Mail invitations Send invitations to a targeted mailing list to add a personal touch to your marketing. You can use invitations to make your festival seem more exclusive and even offer VIP benefits, such as buy-one-get-one-free tickets or a special incentive at the event. 3.  Distribute posters Posters are staple marketing tools for spring festivals; place your posters in outdoor areas, on community bulletin boards, and at grocery stores, restaurants, clubs, and anywhere else your audience will see them. 4.  Print flyers Like posters, flyers can be strategically placed in a variety of locations to attract attention; plus, flyers are cheaper to print so you can blanket your community without breaking the bank. 5.  Routinely post on social media Post interesting and engaging festival updates on social media – Twitter, Facebook, Instagram, etc. – and get fans involved with polls, contests, and giveaways. Make your social media presence fun and entertaining to maximize your online reach. 6.  Launch a website Speaking of online reach, be sure to build a great website that works to promote your spring festival and serves as a hub for all event information. Include a blog and consistently update it with relevant, useful, and entertaining information that generates interest for your spring festival. 7.  Print stickers Stickers featuring your event's logo, name, date, and website (or interactive QR code for mobile devices) can be placed almost anywhere, allowing you to promote your spring festival in unique, unusual, and attention-getting areas. 8.  Find local ticket sales partners Print tickets and ask local retailers, grocers, and other partners to sell them for you. Offer a free sponsorship at your festival or a cut of each ticket sale in return. 9.  Distribute a schedule of events brochure Print a brochure that works to market your spring festival and features a schedule of events, then place your brochures on counters and other places your audience will see them. Make sure your brochure design is attention-getting and motivates people to take your brochures with them. You can also send your brochure to a targeted direct-mail list. 10.  Boost Facebook ads Targeted Facebook post boosts can help you reach a large audience for cheap. 11.  Hold contests prior to the event Photo contests, sweepstakes, essay contests, and unique contests relevant to your festival can intrigue the public, promote your event, and lend good PR. 12.  Get media involved early and often Reach out to local media members to see how they might get involved in your spring festival. News coverage, reduced advertising fees, and direct participation can make it easier to market your festival. 13.  Market to niche groups Define niche groups that might have an interest in attending your spring festival, then identify ways to include them. Finally, send marketing materials specifically designed to attract that group. For example, your spring festival might include an arts show; you can market the arts show to local artists, art groups, and art admirers. 14.  Develop marketing partner sponsorships You can develop partnerships with sponsors to help cover the cost of marketing; at the same time, you can trade sponsorships and other incentives for free marketing, advertising, and marketing services. If you need a website, for example, you might be able to arrange a deal in which a local website designer agrees to create your site for free in return for sponsorship. 15.  Product partner promotions Make a list of products that are routinely purchased and go hand-in-hand with your spring festival. For example, you might work out a deal with a local grocery store that allows you to place hang tags on certain beverages. 16.  Donate to a cause Donate a portion of each ticket sale to a local cause; not only is this a great way to give back, it's a good PR move that can lend more publicity and the cause you're donating to will help actively market your spring festival. 17.  Print business cards and leave them everywhere Print business cards featuring event highlights and leave them everywhere you go. Business cards are cheap to print, and you can leave stacks of them for people to grab. 18.  Don't forget postcard marketing Direct-mail postcard marketing is one of the most effective – not to mention cost-effective – strategies you can employ. Print attention-getting postcards to send to a targeted mailing list and offer an incentive for attending your event with the postcard in-hand so you can measure results. 19.  Send emails often Use your website and social media profiles to encourage visitors to subscribe to your email newsletter, then send at least one newsletter with an event update, interesting news, entertaining story, contest, or other engaging content every week leading up to your event. 20.  Place window clings locally Window clings are cheap to print and can be placed at local gas stations, grocery stores, retailers, and other oft-visited locations to promote your event. 21.  Advertise Advertise online, on TV and radio, and in local newspapers and magazines. Target your advertising to your festival audience. If you're a non-profit, you might qualify for reduced ad rates. You can also work with local stations and publishers to find a way to reduce your advertising fees in return for sponsorships or other festival participation. 22.  Go big with billboards Billboards are expensive, but if you expect to attract thousands of people to your event strategically placed billboard advertising can be a good investment. 23.  Create unique outdoor marketing displays Command attention for your event with unique outdoor marketing displays. A huge inflatable bunny coupled with a banner could promote a spring festival, for example; be sure to make your displays relevant and unusual so they're effective and memorable. 24.  Engage in vehicle marketing Bumper stickers are good, car door magnets are better – recruit a few dozen people to place magnets on their vehicles in the weeks preceding your event. If you have a unique vehicle to employ, even better – think "bunnymobile." 25.  Deploy a "street team" Recruit employees or volunteers to take to the streets in busy shopping districts. They can offer amusing demonstrations or entertainment, hand out club card flyers promoting your event, and give away stickers to help drum up interest for your spring festival. What's your favorite spring festival marketing idea? Let us know in the comments. The post 25 Spring Festival Marketing Tips appeared first on PsPrint Blog.

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3 Must-Have Print Marketing Tools for Lean Startups Posted: 25 Mar 2015 05:15 AM PDT "Lean" is a buzzword that travels in entrepreneurial circles, most commonly referring to lean startups – those businesses that launch on the bare minimum of resources (as though most small startups have any other choice). Practicing the art of the lean business is great for startups; not only is it usually necessary, it challenges you to produce profits with minimal resources. If you can master the lean startup, then when you do have more funds, employees, and resources, you stand to grow rapidly. Being lean doesn't mean subsisting entirely without support, though, and there are certain investments all startups must make in order to be success. A print marketing foundation is one of them. The following covers three must-have print marketing tools for lean startups. 1.  Business cards The staple marketing and networking tool of all businesses, business cards aren't just good for your image – they're expected. If you do not have a business card you'll find it difficult to be taken seriously. Business cards are great for networking, too, which can be an incredibly cheap strategy for growing your small business. The good news is business cards are likewise cheap; you can print 1,000 for under $70. 2.  Brochures A lot of brochures are boring and plain, but yours don't have to be. A great brochure can serve multiple purposes, from showcasing your services and customer benefits to serving as mini-catalogs for retail products. Print brochures with discount incentives to bring qualified leads to you or motivate direct sales. You can print 500 brochures for under $300, under $200 on sale. 3.  Postcards Many startups hesitate to engage in direct-mail marketing, fearful of the cost of postage. They view direct-mail as an expense, not an investment with an expected return. Postcards, however, can be your best friends – they're cheap to print, relatively cheap to send, and can be send to highly-targeted mailing lists comprised of pre-qualified customers. The key to a successful direct-mail postcard marketing campaign is to create a compelling offer and send it to a narrowly-targeted list. Start small – just a few hundred at a time – until you can generate predictable, repeatable results. In this manner, you can scale your postcard marketing campaigns confident in the ROI they'll yield for your business. You can print 500 postcard for under $100, and mail them for around $200. Armed with just these three marketing tools, you can promote your lean startup and grow your business into a successful, profitable enterprise. The post 3 Must-Have Print Marketing Tools for Lean Startups appeared first on PsPrint Blog.

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How Much Do Custom Wine Labels Cost To Print? Posted: 24 Mar 2015 05:16 AM PDT If you make your own wine at home and you're considering selling some of your small batches or just want to dress up your presentation when sharing your vintages with family and friends, you should print custom wine labels. The good news is custom wine labels are relatively cheap to print. The following details options that affect the pricing of custom wine labels and offers real-word prices you can expect to pay. Custom wine label design Though not actually part of the printing process, you have to consider the cost of wine label design. If you can design your own wine labels, you won't incur any design fees. A professional designer is likely to charge several hundred dollars for a premium design. Your wine label printing company probably also offers graphic design services (PsPrint does) at reasonable prices. Wine bottle label size and shape Your choice of label size and shape affects your price as well. Wine bottle labels can be printed as rectangles, ovals, and rounded corner squares, each available in various sizes. You can also opt for custom die-cut shapes and sizes, which will increase your overall price. Label stock Wine label printing fees are also dictated by the type of label stock you choose. Cream parchment is the best type of wine bottle label stock, and is available at relatively low prices. You can also opt for a translucent polyester stock at comparable pricing. Quantity, production, and shipping The more wine bottle labels you print per run, the less your price-per-label will be. Standard production and shipping speeds are less expensive than rush jobs and two-day shipping, for example. Production and shipping speed can significantly impact your overall price, so it's best to give yourself plenty of time to minimize your expenses. How much do custom wine labels cost to print? Assuming you can do your own design work, you can print 100 custom wine labels on 2-inch by 4-inch rounded corner cream parchment stock for around $240, which comes to $2.40 each. One final thought: be on the lookout for discounted wine bottle label printing. At the time of this writing, for example, PsPrint was offering 60 percent off wine labels – cutting that $240 price to $95.68, or less than one dollar per label. Of course, if you're able to sell your wine bottles your cost for labels is essentially nothing, as it's passed on to the customer. The post How Much Do Custom Wine Labels Cost To Print? appeared first on PsPrint Blog.

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3 Uses for Wedding Sheet Stickers Posted: 23 Mar 2015 05:00 AM PDT Your wedding is your special day; everything about your wedding should convey a sense of your unique love. Printing sheet stickers is one way to add an accent to your wedding, a special touch that helps make the day uniquely yours. The following details three uses for wedding sheet stickers that will help make your wedding unique and memorable. 1. Invitation seals Print wedding sheet stickers to use as invitation seals to lend an elegant look to your invites. You can design monogrammed envelope seals with your initials; or, have a bit of fun with it and print a photo of the bride and groom or a symbol of your love for one another. 2.  Name tags Make wedding reception introductions easy for family members by printing name tags. You can print simple name tags that say either "I'm on the groom's side" or "I'm on the bride's side," for example; or, you can turn your name tags into icebreakers by printing a line for each guest's name, which side they're on (bride/groom), and something interesting about them. Supply markers at each table so guests can quickly fill their name tags out, and you'll set the stage for a lively reception that serves as a perfect mixer for your newly-joined families. 3. Reception favors Perfect for kids and even adults, you can print fun sheet stickers featuring cartoon characters, wedding-related phrases, or even the bride and groom making goofy faces. Your guests will have fun with the sheet sticker favors, and if you provide some blank pages and crayons kids can keep themselves busy making goofy artwork. The best part? Wedding sheet stickers are cheap to print and highly-customizable, with the ability to print multiple designs on a single sheet for budget-friendly wedding accents. The post 3 Uses for Wedding Sheet Stickers appeared first on PsPrint Blog.

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