wares blog: 2016

Jumat, 15 Januari 2016

tentang psd dan tutorial blogging

10 Easy-to-Personalize Business Card Designs

Posted: 14 Jan 2016 05:30 AM PST

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You don't need to hire a professional designer to print custom business cards that look amazing; all you need is PsPrint's customizable business card templates and online design tool. Choose from hundreds of templates and various color schemes to find a business card design that suits your business. Then, personalize your text and upload your own logo and images to make it unique to your business. The following lists ten of my favorite easy-to-personalize business card designs from PsPrint's design library.

1. Crosshatch

This contemporary business card design template features a crosshatch pattern over a bokeh-inspired background photo, and places your company name front-and-center. It's available in four different color variations: gold, navy, purple, and orange.

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2. Fancy Wallpaper

As its name suggests, the back of this business card template is wallpapered with a fancy pattern – but it's the front that really sets off the design with a custom photo of you!

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3. Diamond Effect

Overlapping diamond patterns make this square business card design template a mesmerizing choice for startups and tech-related, cutting-edge brands. Match your brand image with one of five available color combinations!

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4. Angular Lines

This modern, minimalist business card template is perfect for contemporary brands, salons, spas, boutiques, and professional service companies. Three different color schemes are available: magenta, sky blue, and green.

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5. Clefs

Inspired by hand-drawn illustrations, this business card features a large clef note on a textured background – perfect for musicians, band directors, musical instrument retailers, music instructors, and more! Choose between four different color possibilities.

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6. Classroom Owl

A fun owl illustration perches below your company name and website URL on the front of this business card design template, perfect for learning software retailers, teachers, and other educators or education-based businesses. Three colors are available for the illustration, text, and background!

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7. Color Flare

Your logo and company name take center stage in this powerful abstract business card design template. Five different color schemes make it a great choice for any brand that wants to stand out from competition.

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8. Blue and Gray Diamond

This two-toned business card design template is sure to turn heads for its striking appearance: blue on the left, black on the right, both backed by a textured diamond pattern. You can reproduce the effect with two additional color schemes to print custom business cards that match your brand image.

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9. Single Stripe

Single Stripe is a minimalist business card design template that's perfect for new age and state-of-the-art businesses as well as those rooted in tradition. A vertical tri-toned ribbon showcases your logo on the front, which also features your company name, name, title, and website URL. A solid background interrupted by a reverse-color ribbon adorns the back, and three unique color patterns are available.

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10. Ribbon

Show customers why you're the blue ribbon choice with this attention-getting square business card design template, which features your logo inside a bold forked ribbon the front and your own custom image on the back. Match your brand image by choosing one of five available color schemes.

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Print custom business cards at discount prices today!

The post 10 Easy-to-Personalize Business Card Designs appeared first on PsPrint Blog.

Kamis, 14 Januari 2016

tentang psd dan tutorial blogging

10 Beautiful and Easy-to-Personalize Sticker Designs

Posted: 13 Jan 2016 04:36 AM PST

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You know stickers can be powerful branding and marketing tools, but did you know you can print custom stickers without needing to know anything about graphic design? All you need is our online design tool, which lets you pick from hundreds of professionally-designed templates then customize them with your choice of colors, your own photos, and personalized text. The following lists ten of my favorite beautiful and easy-to-personalize sticker designs from PsPrint's design library.

1. Floral Tiles

Your company name and website URL are highlighted against two large floral icons and a gray-toned floral background. Perfect for florists, designers, spas, salons, and any boutique business.

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2. Playful Sale

Fun line icons serve on a solid background back large headline text that promotes your big sales event, and your company name and URL are prominently displayed below. Perfect for any retailer or service provider who wants to market a sale!

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3. Fluffy Pals

This tri-toned sticker features a dog and cat silhouette against a solid background, plus your company name, URL, or any other message you'd like. Check out all three color combinations available for this sticker, perfect for pet stores, dog groomers, and more.

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4. Silly Chef

Food service companies, restaurants, delis, and related businesses will love this light-hearted yet attention-getting sticker template design. It features a chef's had with inlaid dinnerware silhouettes that are repeated on a grayscale background. Add your custom logo, company name, and URL!

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5. Diamond Range

This circle sticker template is available in three different color combinations and features a diamond-patterned overlay on a mountain range image. Perfect for adventurous brands!

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6. Elegant Silver Oval

This elegant oval sticker showcases your company name and message in a script font on a patterned silver background. It's a great choice for sophisticated companies, boutique salons, and even wedding stickers.

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7. Generous Gifts

Perfect for nonprofit organizations, this sticker design features a call to action in chalkboard styling that commands attention for your message. Five different color variations are available for this sticker template!

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8. Royal Oval

Give your brand the royal treatment with this vertical oval sticker template. Customize it with your own company name and tagline, add your own logo, then choose from four different color palettes to print professional-looking custom stickers.

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9. Abstract Rectangle

This rectangle sticker template features a multi-hued abstract background that helps your brand stand out from competitors. Four different color schemes are available to match your brand image.

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10. Sunspot Circle

This bright, fun, and energetic circular sticker template is perfect for exciting, cutting-edge brands that seek to disrupt their industries. With five available color variations, you'll be able to customize your template to match your company in no time!

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Start planning your sticker marketing campaign now!

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The post 10 Beautiful and Easy-to-Personalize Sticker Designs appeared first on PsPrint Blog.

Rabu, 13 Januari 2016

tentang psd dan tutorial blogging

10 Ways to Refresh Your Marketing for the New Year

Posted: 12 Jan 2016 05:25 AM PST

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We're not quite two weeks into the new year, but it's already time to revisit your marketing strategy for 2016. A turn of the calendar often means we want to give our marketing a fresh boost to carry us through the next 12 months. Refresh your marketing for the new year with the following ten ideas.

1. Give your business card a makeover

When was the last time you redesigned your business card? If it's been more than a year or two, it's probably time for a makeover. We've dedicated an entire post to this (read it here), but in general you should incorporate ways to make your business card command more attention, tell your story, and even motivate follow-ups. Don't lose sight of today's social environment when you print business cards for 2016!

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2. Define your goals

This is a major step many small businesses overlook. What are your specific marketing goals for 2016? Answering that question can take time, research, and even a bit of soul-searching; but being able to make sound decisions based on influencing outcomes to meet set goals is well-worth the effort.

3. Spend time with your audience

It's easy to get caught up in the day-to-day operations of running a business, but don't forget who you're serving. Make an effort to spend time with your customers at events, trade shows, conferences, or even in one-to-one meetings, luncheons, and other activities. Don't make it about selling. Instead, make it about listening and observing. Find out what challenges they face and look for solutions. Later, you can figure out ways to provide the solutions to their challenges.

4. Focus on great content

Content marketing is one of the most powerful tools you can leverage, when you do it right. Don't limit yourself to blog posts and website articles, either: a well-written booklet can prove to be one of your best marketing tools, for example, and it offers direct-marketing channel your competitors might be missing out on. Infographic-based posters and flyers are also great content platforms you don't want to ignore.

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5. Beat your competitors at their own game

You should be monitoring your competitors' marketing efforts (and if you're not, you should start). Subscribe to their mailing lists, get their newsletters (both print and email), and pay attention to how they're reaching your audience. Then, develop a better promotion or a better pitch, or find a unique angle that demonstrates why your company is better. If they send a postcard offering ten percent off, send one offering 15 percent off. Or, send a postcard that explains why the quality of your product or service trumps any discount offer.

6. Try something new

You should always be on the lookout for new marketing opportunities. Do you use direct-mail? Launch a postcard campaign. Have you tried strategically-placed banners? They're affordable and powerful marketing tools. Have you taken to Twitter or Pinterest? Start a board today!

7. Commit to direct-mail marketing

Far too many small businesses take a single swing at direct-mail marketing and give up if the results are underwhelming. However, direct-mail thrives on repetition. If you're going to send one postcard or sales letter, plan to send another in a few weeks; and then another after that. Send your direct-mailers to the same list so the same audience sees your message multiple times. Provided you have a good list and offer, you'll realize greater response the more you send.

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8. Brand your business with stickers

Print fun stickers to share with your audience and help increase brand awareness. Send stickers to industry influencers, especially those who are active on their own blogs or social media. All it takes is for one influential blogger to snap a photo of your sticker on their computer and share it on Twitter or Instagram to expose your brand to thousands of potential customers, backed by a third-party endorsement.

9. Revamp your website

If your website isn't responsive or mobile-ready yet, make it a priority. Consider ways you can use print marketing to drive customers to your website; then, think of ways to use your website to collect addresses and send follow-up sales letters, brochures, booklets, and more. Always give your audience a way to get something more and make them feel special. Disney does a great job of doing this: you can request a free vacation planner DVD or watch the videos online, but either way they're sending you a booklet to help you plan your trip (along with a special offer for Disney resort stays).

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10. Go after reviews – and promote them

Real customer reviews are pure gold in today's social environment. Solicit customer reviews at every opportunity, then publicize them on your digital and print marketing materials. Customer reviews prove you can deliver as-promised, earn social sharing, and establish the credibility you need to foster long-term customer loyalty.

Start planning your 2016 marketing campaign now!

The post 10 Ways to Refresh Your Marketing for the New Year appeared first on PsPrint Blog.

Selasa, 12 Januari 2016

tentang psd dan tutorial blogging

Business Card Makeover 2016

Posted: 11 Jan 2016 05:00 AM PST

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For many businesses the new year brings a new flood of marketing ideas and a renewed focus on where your company is and where you want to take it; coupled with the rapid pace of customer evolution, the new year might mean it's time for a business card makeover. Business cards are powerful networking and marketing tools, especially when they help prospects notice and remember you and your company. The following offers tips for what might be your first big project of the year: Business Card Makeover 2016.

Toss out preconceived notions

The first step toward a total business card makeover is to do away with preconceived notions of what a business card should look like. We've long-known the days of boring black-and-white business cards are over, but you also shouldn't be afraid to shake things up by ditching the traditional 3.5×2-inch rectangle business card in favor of something more eye-catching and memorable.

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Set goals for your business cards

Business cards are supposed to give potential customers a way to get in touch with you, right? Certainly, but that's not all they're capable of. Set goals for your business cards to help direct your design. For example, your goals might be to:

list contact information
make potential customers feel comfortable doing business with you
establish trust, credibility, or authority
tell customers what you offer
give customers an incentive
tell the story of your company for branding purposes
stand out from competitors

Each of these goals might drive different business card design and content elements. Space is limited, so the next step is to prioritize your goals. Now you can plan your design.

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Business card design ideas by goal

Here are some design ideas you might incorporate into your business card according to the goals you want them to achieve.

List contact information

This seems pretty straight-forward, but you also have to consider your audience. If your customers are millennials, it might be a good idea to add your social media profiles to your business card.

If you're going to hand your business cards out at trade shows, you could even turn the back into a call to action to follow you on Twitter to get relevant tips and tricks. Potential customers who aren't currently in the market might not hold on to your business card until they're ready to call; however, they might follow you on Twitter (or Facebook or Pinterest, depending on your industry). Your business card can serve as a gateway to earning followers.

Make customers feel comfortable doing business with you

If you're photogenic, a large picture of you in your favorite space (definitely not a mug shot) might help make customers comfortable. Plenty of research has been done on how smiling can help you with customer relations.

Other ways to make customers feel comfortable doing business with you might include mentioning any guarantees you have and establishing trust, as covered in the next section.

Establish trust, credibility, or authority

Your business card can list major awards, a success statistic, or even a testimonial to help establish trust, credibility, and authority in your industry. If your company is the highest-rated in your area, or has earned a customer choice award, or is home to the foremost blog on your field of expertise, use your business card to show prospects they're dealing with the person who can help them achieve their own goals.

Do you have case studies or whitepapers? You can even use the back of your business card to give customers a link for more information. Take them to an opt-in form to collect email addresses while you're at it.

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Tell customers what you offer

Listing your products and services on your business card is nothing new; however, you can print folded business cards to increase your marketing real estate and include specific product images or service benefits. While your business cards won't exactly be catalogs, they can lend a visual representation of your product and service offering as well as your features and benefits – all of which help create desire.

Another strategy is to include a QR code, advanced augmented reality, or simply a link to an online video in which you introduce yourself, offer a service overview, or give a product demonstration. This is a great way to make your business cards interactive and bring customers onboard with who you are and what you do.

Give customers an incentive

The back of your business card is a great place to present a special offer to potential customers. A discount, buy-one-get-one offer, or some other freebie are perfect for restaurants, nightclubs, and entertainment venues. Retailers and service providers can also take advantage of business card incentives to drive more business.

Tell your story

If brand image is critical to your success, your business cards can help tell your story. Use the back of your business cards to share content that helps customers develop an affinity for your brand. Or, double your real estate and tell the whole story by printing folded business cards.

Stand out from competitors

Forget conventional business card design; instead, consider printing slim, square, round, or jumbo square business cards. Or, design your business cards with a vertical layout.

Other ways to differentiate your design visually are to print die-cut business cards in a custom shape or add an attention-getting, metallic foil stamp. Foil stamps can outline text and shapes or serve as bold, shiny fills.

Print business cards on premium paper stocks with superior finishes that not only look great but also feel amazing in customers' hands. High gloss with UV coating or soft touch velvet business cards offer a tactile difference to your brand. Another great option: ultra business cards, which are printed on triple-thick paper stock and include a band of color around the edges.

Finally, your choice of colors, design elements, patterns, photos, logo usage, and layout can be strikingly different from your competitors, ensuring your business card not only gets noticed but also remembered by potential customers.

If you want a cost-effective way to make a splash in 2016, a business card makeover is a great way to get started. Plan your business card design now!

The post Business Card Makeover 2016 appeared first on PsPrint Blog.

Sabtu, 09 Januari 2016

tentang psd dan tutorial blogging

New Year – New Customer Artwork

Posted: 08 Jan 2016 06:00 AM PST

Welcome to 2016! Have you already locked down your 2016 marketing plan? No worries if you haven’t. It’s never too late to start.

Judging by how busy our printing presses are, our customers didn’t take much of a break for the holidays. We’ve seen all kinds of terrific designs rolling off the presses, including greeting cards, posters, postcards, stickers and even door hangers. Plus, it’s not too late to print calendars to hand out to customers.

Looking for some design inspiration? Check out all the awesome customer artwork in this week’s Hot Off The Press.

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