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Must Love Dogs Posted: 30 Oct 2015 05:30 AM PDT Boo! We are fully aware that today is Halloween. We've written about all the spooktacular designs our customers print in several blog posts, including this one, this one, this one and this one. But in just a few hours, Halloween is going to be so over. We're ready to move on and talk about something else … like dogs. Dogs are the best. SF Shorts, a short film festival in San Francisco, thinks so, too. Check out its pooch-tastic event tickets and catalogs. Cute, right? It makes us want to say, "Who's a good event ticket? Who's a good catalog? You are!" If you want people to look at your print marketing, prominently featuring a dog (or any animal) is a smart move. Everyone loves to look at animals. A few other of the featured customer designs in this week's Hot Off The Press include animals as well. Take a look. And if you printed something with us recently that you would like to have featured in Hot Off The Press, let us know. Email Sonia at Sonia@psprint.com.  Business cards for Nerd Scouts HQ    Save-the-date postcard for Nicole & Bobby    Brochure used as a menu for Boba Hut    Sticker for Darkness Paranormal Society   Brochure for the Santa Clara Watercolor Society   Magnet for ARTZ Philadelphia The post Must Love Dogs appeared first on PsPrint Blog.

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The Perfect Direct-Mail Postcard, Part VI: Follow-Up Posted: 28 Oct 2015 06:04 AM PDT Want to improve your postcard ROI over time? The final installment in our perfect direct-mail postcard campaign series covers postcard follow-ups (for more great postcard marketing tips, see parts I through IV: planning your postcard, postcard copywriting, postcard design, postcard printing and postcard mailing). Why it's critical to send follow-up postcards Repetition sells; in fact, many marketers believe a prospect must be exposed to your message seven times before they respond. This isn't necessarily true for direct-mail, as a good postcard mailed to a well-targeted list will undoubtedly yield response. That response will come from those who are willing to take the next step in the purchasing process after a first mailing; however, your list will be comprised of people who will need to see your message several times before they buy. A good strategy is to plan a series of follow-up postcards and mail them to the same list (less those who have already responded). In this manner you can keep reinforcing the benefits of buying from you as well as promote your brand name, making it more likely prospects will respond to subsequent mailings. You might, for example, plan a series of three mailings spaced two weeks apart to maximize response rate. Another strategy is to pare down your mailing list to focus your efforts on those who are most interested in your offer. For example, your first postcard might offer a free ebook to those who go online and fill out a quick form. The form asks for their mailing addresses, and you can use those to create a new, pared-down list. Your next mailing will then be sent only to those who responded to the first mailing. This allows you to keep your marketing investment low and your efforts targeted on people who are most likely to buy. Track response and ROI All your postcards should have a tracking mechanism of some sort: a coupon code, a custom URL, QR code, or some other way you can easily measure response. It's important you track your response rate and your ROI so you can identify what postcard marketing strategies work with your audience. Be sure you not only track response, but also conversions (or ROI). One postcard might yield outstanding response rates, for example, but few buyers; while another might yield lower response rates but more buyers, which would vastly increase your return on investment. Tweak postcards for greater success This is where postcard A/B testing can help you increase your ROI. You should develop a "control" – a standard postcard that has a proven success rate – and consistently test new versions against it in an effort to improve ROI. Your goal is to try to replace your control with a better-performing postcard and/or mailing list. When you first started planning your postcard campaign, you should have set goals. Now is the time to see if you've met those goals. If not, what tweaks should you make to try to meet them? If so, what did you do right, and how can you incorporate those strategies into future mailings. Follow-up isn't just about repetition, it's also about studying your audience and learning how to create postcards that motivate response and earn excellent ROI. When you employ this strategy, each subsequent postcard mailing becomes better than the last. Along with a refined, ultra-targeted mailing list, you can dramatically improve response rates and increase revenues by launching the perfect direct-mail postcard campaign. Start planning your postcard marketing campaign now. »crosslinked« The post The Perfect Direct-Mail Postcard, Part VI: Follow-Up appeared first on PsPrint Blog.

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25 Frightening Designs Featuring Phobias Posted: 27 Oct 2015 05:38 AM PDT Getting frightened is part of the thrill of Halloween – as long as it's in good fun. Rational or not, we all suffer fears that send shivers of morbid terror through our bodies. Some of these fears are shared by many, others are more obscure, but we can all relate to the extreme emotions related to fear. While some phobias are debilitating, fear can also be entertaining: it's the reason we watch so many horror movies during the month of October. Skewed toward entertainment, here are 25 frightening designs featuring phobias. 1. Phasmophobia by herringbonnes Fear of ghosts.   2. Pyrophobia by Wolf-Shadow77 Fear of fire.   3. Claustrophobia by Black-Nemesi Fear of small or enclosed spaces.   4. Phobias by Zoey Lane Fear of death.   5. Heliophobia by Marvelous-Miscreant Fear of the sun.   6. Apiphobia by pbird12 Fear of bees.   7. Ophidiophobia by Kayo-siddhi Fear of snakes.   8. Necrophobia by helgephoenix Fear of the dead.   9. Cynophobia by hybridsisterskiller Fear of dogs.   10. Xenophobia by luka-basyrov-art Fear of strangers.   11. Hydrophobia by merrinou Fear of water.   12. Ophidiophobia by Sherwil de Guzman Fear of snakes.   13. Claustrophobia by Laura Bernard Fear of small or enclosed spaces.   14. Hydrophobia by Tyshea Fear of water.   15. Arachnophobia by sushiekat Fear of spiders.   16. Coulrophobia by Wai Khen Soh Fear of clowns.   17. Pediophobia by XxLevanaxX Fear of dolls.   18. Know Your Fear by dianar87 Coulrophobia and arachnophobia.   19. Fear of Bees by Laura Loraine   20. Merinthophobia by jggy Fear of being tied up.   21. Buried Alive by SpookyChan Taphophobia – fear of being buried alive.   22. Arachnophobia by Lio Shkedi Fear of spiders.   23. Acrophobia by Xeeming Fear of heights.   24. Spectrophobia by badcciintra Fear of seeing one's own reflection.   25. Pediophobia by Steph Capria Fear of dolls.   Are you creating your own phobia-based design? When you're done, bring your art to life as a poster. The post 25 Frightening Designs Featuring Phobias appeared first on PsPrint Blog.

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25 Unique Halloween Color Palettes Posted: 26 Oct 2015 05:43 AM PDT If you're charged with crafting an attention-getting Halloween poster, postcard or other marketing tool, one way you can make your design stand out is to incorporate a creative color palette into your artwork. The key is to find a balance between tradition and creativity; orange, black, and other autumn hues are traditional Halloween colors, after all, and if you eschew them completely you risk losing a visual component customers identify with the holiday. A better strategy is to give tradition a twist: a new hue of orange, for example, or unexpected complementary colors. For your inspiration, the following lists 25 unique Halloween color palettes featuring unique hues and complementary colors you can use in your own Halloween designs. 1. Trick or Treat by punksafetypin   2. Papered Autumn on Design Seeds   3. Halloween Sato Shades by marcelsatouk   4. Nosferatu Jr. by GabsGiggles   5. Autumn Hues 8 on Design Seeds   6. Halloween Town by lee_ghostboy   7. Shades of a Pumpkin by kaycee   8. Papered Petals on Design Seeds   9. Burning Halloween by kisna.palacios   10. Little Witch RC90 by Wordofmouse   11. Autumn Hues 7 on Design Seeds   12. Vintage Halloween Night by mrskatylady   13. Bewitching Nature by Skyblue2u   14. Color Pick 10 on Design Seeds   15. Halloween Night by sdavis   16. Dust to Dawn by soniapbgomes   17. Color Dew 5 on Design Seeds   18.  Halloween Cupcake by jsearles1059   19. Rocky Horror by chay33   20. Autumn Tones 8 on Design Seeds   21. Halloween Mourning by jpowell.mdd   22. Nuclear Halloween by Knight_in_Training   23. Fresh Tones 6 on Design Seeds   24. Halloween Monochromatic by Timseiden   25. Vintage Halloween by smartalec   Looking for more Halloween color palette ideas? Check out Colour Lovers, Design Seeds, and Kuler for ideas. Once you've crafted your unique and creative Halloween design, be sure to take advantage of premium printing discounts at PsPrint! The post 25 Unique Halloween Color Palettes appeared first on PsPrint Blog.

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