wares blog: September 2015

Rabu, 30 September 2015

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Boost Fall Revenues with Short-Run Posters

Posted: 29 Sep 2015 05:02 AM PDT

100lb gloss text Single Hanging with Clips Soul Dance Party-Optimized

Looking for a cheap marketing strategy that helps you increase sales this fall? Short-run posters might be your solution. Unlike traditional posters, which have minimal order quantities, short-run posters can be printed one at a time. This presents unique targeting opportunities that allow you to increase sales with print marketing. You only print the posters you need, so you can limit your investment and simultaneously make your posters more powerful.

Here are a few examples:

You can print a single poster to highlight in-store retail sales; or, print individual posters, one for each fall sale you're holding.
You can print a series of posters leading to your storefront. For example, you might place a teaser poster at the opposite end of a shopping mall, with an arrow pointing toward your store. Along the way, you place a few more teasers that also reveal benefits to create desire. When customers reach your store, a final poster ushers them in to take advantage of a special offer.
You can print posters to place in or near non-competing businesses who share your target audience. For example, a personal trainer might place posters in local gyms. Each poster could be tailored to each specific gym's members: "Personal training – 10% off for Max Gym members!"
Event venues can print short-run posters to promote individual events each week. Short-run posters can be placed in marquees and distributed in prominent areas without jeopardizing marketing budgets.

These are just a few examples of ways you can print individual short-run posters for advanced targeting that yields greater return on your investment. Couple that with the fact that you only pay for the posters you need, and it's easy to see how you can boost fall revenues with short-run posters.

Start planning your short-run poster marketing campaign now.

The post Boost Fall Revenues with Short-Run Posters appeared first on PsPrint Blog.

Selasa, 29 September 2015

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How to Reach 11% More Customers for Free

Posted: 28 Sep 2015 05:00 AM PDT

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When you have a postcard that performs predictably well, the only thing that limits your direct-mail marketing success is the initial investment you put into your campaigns. But what if you could unleash your most powerful postcard campaigns on 11 percent more customers without spending a single additional dime? Discount postcard printing makes it possible, particularly when you print at high volumes. Here's how to reach 11 percent more customers for free.

Take advantage of discount printing

You can reach more customers for the same investment by taking advantage of discount postcard printing. PsPrint, for example, routinely offers discounts up to 60 percent off postcard printing. Let's say, for example, you want to send postcards to 8,000 potential customers. You decide to print 4-inch by 6-inch postcards on a beautiful 14-point C2S gloss cover stock, full color on both sides. At normal pricing, you'd pay:

Postcard printing: $678.28
Mailing service: $2,756.88
Total: $3,435.16

With a 60 percent discount, however, you can print an additional 1,000 postcards – thereby increasing your reach by just over 11 percent – for the same price. In fact, your discount means printing (and mailing) 9,000 postcards is cheaper than printing 8,000 postcards at regular pricing. Here's how it breaks down:

Postcard printing: $754.84 (normal price) – $452.90 (60 percent discount) = $301.93
Mailing services: $3,101.49
Total: $3,403.42

As you can see, in this scenario you could increase your postcard campaign reach by 1,000 people and pay $31.74 less than it would cost to reach 8,000 people at regular pricing. That's how you can reach 11 percent more customers for free.

The numbers game

Numbers are at the root of all successful direct-mail postcard campaigns. From pricing to quantity to postage to response rate to return on investment, understanding how the numbers work is the best way to plan for success. Once you understand the numbers, you can manipulate them to your advantage.

In our scenario, the key to getting greater reach for less investment lies in finding a discounted price point that covers the difference in additional postage fees, since those are governed by the USPS and not subject to printing discounts. However, this is just one example, and our strategy isn't limited to postcards: all direct-mail print marketing can be similarly manipulated. Moreover, non-mailed print marketing materials are even easier to increase distribution at reduced prices, since you don't have to contend with postage at all.

Run the numbers for multiple scenarios to determine what direct-mail marketing strategy will give you the most bang for your buck, and you'll be able to consistently run high-performance campaigns that yield successful results. Start planning your postcard marketing campaign now.

The post How to Reach 11% More Customers for Free appeared first on PsPrint Blog.

Sabtu, 26 September 2015

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Tag, You’re It

Posted: 25 Sep 2015 05:00 AM PDT

Everybody knows that we print stickers, postcards, posters, greeting cards, invitations and, well, I could take up an entire blog post just listing all our print products. We have more than 50 print products to chose from. I’d like to give a shout out to some of our unsung heroes of print marketing, including ID badges, menus, notepads and hang tags.

We have a really cool-looking hang tag featured in this week’s Hot Off The Press. Hang tags should attract attention, tell a story and project an image. This hang tag for Via Diva Home Furnishings most certainly does that.

Take a look for yourself, and check out some of the rad customer artwork that rolled off the printing presses this week.

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Front and back of a hang tag for Via Diva Home Furnishings

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Postcard for Roger Hall Scientific Illustration

Poster by Zac Gorman

Sheet stickers by Andy Griffiths for Peaceful Valley Donkey Rescue

Catalog for Molly Mutt

Postcard design by Melissa Sands for Vintage Garage Chicago

Poster design by artist Justin Devine for The New Parkway

Poster by Darrin Brege

Sticker for HeyDanger.com

Business card design by Jessica Greenberg for Seasonal Food Brands

Brochure designed by Fernando Gambaroni for Circus Center

The post Tag, You’re It appeared first on PsPrint Blog.

Jumat, 25 September 2015

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10 Weird Fall Holidays for Unique Marketing Opportunities

Posted: 24 Sep 2015 05:23 AM PDT

You know Halloween and Thanksgiving present excellent holiday marketing opportunities for your business, but they're not the only fall holidays you can take advantage of to promote your business. In fact, you might be able to get more bang for your marketing buck by piggybacking on an unusual fall holiday that has unique relevance to your business. For your inspiration, the following lists 10 weird fall holidays for unique marketing opportunities.

1. World Vegetarian Day – October 1

Easily the best holiday for local grocery product departments, farmer's markets and even activist groups. World Vegetarian Day promotes, accordingly, vegetarianism. The official website lists associated activities plus pledge cards you can use to get friends and family members to go vegetarian for at least one day. If your business sells vegetables or any products or services related to growing, processing, and retailing vegetables, you can develop a creative promotion to boost sales. A grocery store, for example, might mail postcards that promote a special one-day vegetarian sale.

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2. Mad Hatter Day – October 6

The zaniness of one of "Alice in Wonderland's" most famous characters is celebrated every October 6. Mad Hatter Day doesn't have any predefined activities; instead, it encourages silliness. You can turn that festive spirit into serious business by launching a fun promo in which you offer customers a discount for wearing a silly hat, host a social media funny hat contest, or otherwise reward your customers for silly behavior.

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3. Bring Your Teddy Bear to Work Day – October 14

Run a promotion that offers a discount to customers who bring in a teddy bear; even better, make your promotion part of a charity drive by asking customers to bring in new teddy bears to be given to less fortunate children, then match each gift with a donation and a customer discount.

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4. National Dessert Day – October 14

Restaurants, grocery stores and bakers can all take advantage of National Dessert Day to run creative promotions that ask customers to do one of their favorite things: eat dessert. You could host an in-house promotion that offers free samples and/or discounts on your most delicious desserts. Promote your event with posters, flyers, postcards and banners.

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5. No Beard Day – October 18

This odd holiday encourages men to shave their beards, no matter how long they've worked on growing them. Barbers and retailers who sell shaving supplies can get in on the act, offering special discounts or other unique promotions on No Beard Day. It's a great way to lead-in to the "no-shave" period of Movember.

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6. Hermit Day – October 29

Ever wondered what it would be like to be a hermit? Most people can't sustain that lifestyle for long – we're social creatures, after all – but you can encourage customers to be hermits for a day and spend the time enjoying solitary activities you sell supplies for: books and movies, for example.

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7. Housewife Day – November 3

As its name suggests, Housewife Day celebrates those women who stay at home to raise children, care for households and make life run smoothly for their families. Retail gift shops, restaurants, massage therapists, and other businesses can launch Housewife Day promotions targeted at husbands and children who want to reward their special wives and moms for everything they do.

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8. Cook Something Bold Day – November 8

Spice companies, food bloggers, grocery stores and other food-related businesses can encourage customers to cook something bold on the aptly-named Cook Something Bold Day. Postcards or booklets that share recipes for a spicy new chili, hot wings or peppered jerky, for example, along with coupons for the ingredients needed to make them can win customers over.

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9. Clean Your Refrigerator Day – November 15

Clean Your Refrigerator Day is an odd holiday that requires adherents to work. Cleaning supply manufacturers and retailers can promote their products on this day to make that work easier for their customers. A great example: Arm & Hammer's campaign promoting the odor-eliminating properties of its baking soda.

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10. Take a Hike Day – November 17

Encourage guests to visit the great outdoors on Take a Hike Day, which is perfect for promoting camping supplies, picnic foods and supplies, campgrounds, state parks, and tourist destinations. From hardcore hiking clothing and survival gear to paper plates and deli meats, Take a Hike Day marketing can help boost your business.

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Start planning your weird fall holiday marketing campaign today.

The post 10 Weird Fall Holidays for Unique Marketing Opportunities appeared first on PsPrint Blog.

Rabu, 23 September 2015

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The Perfect Direct-Mail Postcard, Part 5: Mailing

Posted: 22 Sep 2015 05:51 AM PDT

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Want to send postcards that yield outstanding response rates? This installment in PsPrint's "The Perfect Direct-Mail Postcard" series covers postcard mailing best practices (for more great postcard marketing tips, see parts I through IV: planning your postcard, postcard copywriting, postcard design and postcard printing).

The importance of your mailing list

The 40/40/20 rule of direct-mail marketing states that 40 percent of your success hinges on the quality of your mailing list. That means if you want to run a successful direct-mail postcard campaign, you have to have a great mailing list.

What makes a mailing list great? When it's comprised only of those individuals (or companies) that match your best-customer demographics. That is to say, your mailing list should be full of people who are likely to buy from you.

Many businesses maintain in-house mailing lists, which are perfect for postcard marketing because they include people who are already customers. If you want to bring customers back to buy again, use an in-house list.

If you don't have an in-house mailing list or you want to introduce your business to new customers, you'll need to rent a mailing list. PsPrint, for example, lets you build your own mailing list based on the demographics you provide, including:

geographic location
gender
income
education
marital status and children
age
buying habits
and more

A good strategy for creating your mailing list is to develop customer profiles, or even "best customer" profiles. Consider your top buyers, then make lists of their demographics. Compare your demographic lists to identify trends and come up with a single customer profile – for example, married women aged 30 to 40 with children and a household income between $75,000 and $120,000. When you build your mailing list, simply specify those demographics to create a list full of customers who are likely to buy from you.

Don't overlook the importance of your mailing list – along with your offer, it's the most critical indicator of postcard marketing success. Be sure to devote the time and attention needed to create a great mailing list that will help you profit from postcard marketing.

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Mailing lists vs. EDDM postcards

A great mailing list is a necessity for most businesses, but some can take advantage of EDDM (Every Door Direct-Mail) postcards instead. With EDDM postcards, you don't create a mailing list based on demographics; instead, your intent is to send postcards to every resident or business within a defined geographic area. EDDM marketing a price break from the Post Office since there's less sorting involved.

Your business is a good candidate for EDDM postcard marketing if you sell a product or service nearly everyone needs in an exclusively local geographic area. Grocery stores, gas stations, mechanics, carpet cleaners, clothing retailers and department stores, for example, all routinely engage in EDDM postcard marketing.

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Bulk rates and Indicias

You can get a price break, called a bulk rate, from the Post Office if you're sending 200 or more postcards – but first, you'll need an Indicia. You can set up a custom Indicia with the Post Office; however, it will require a deposit. As the USPS puts it, having an Indicia – or Permit Imprint – is like having a checking account at the Post Office. When you mail in bulk, your account will be deducted the postage.

If you don't want to deal with the hassle of getting your own Indicia, you can use PsPrint's Indicia. This is the simplest and most cost-effective way to mail postcards in bulk. You'll pay for postage upfront when you checkout – and only for the postage you'll accrue, no deposit required – so your direct-mail postcards can be printed and mailed directly from your printing company.

Direct-mail postcard one-stop shop

The most economical and efficient way to handle postcard mailing is to have your printing company do everything. PsPrint, for example, not only lets you use its Indicia, it can apply addresses to all your postcards and send them out the door, thereby eliminating shipping fees and requiring you to address and /or mail your own postcards.

In fact, you can even have your entire postcard designed, printed, addressed, postage-applied, and mailed to a list you build with PsPrint completely hands-off. As a full-service postcard marketing provider, PsPrint makes it fast and easy to deploy a successful postcard marketing campaign. Start planning your postcard marketing campaign now.

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The post The Perfect Direct-Mail Postcard, Part 5: Mailing appeared first on PsPrint Blog.

Selasa, 22 September 2015

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Short-Run Posters Stretch Your Marketing Budget

Posted: 21 Sep 2015 05:16 AM PDT

100lb gloss text Single Hanging with Clips Soul Dance Party-Optimized

You know poster printing is a great way to promote your event or small business, but many printing companies require minimum poster orders that can break your budget by sheer volume. Why pay to print 100 or more posters when you only need 10 or 20 – or just one? Enter short-run poster printing, a great way to stretch your marketing budget. The following lists the benefits of short-run posters for marketing on a tight budget.

Short-run posters keep costs low

With short-run poster printing, you only print – and pay for – the exact quantity of posters you need. Print a single poster or up to 50 posters for one low price per poster, and avoid overpaying for dozens of posters you don't need. This is a great strategy for smaller businesses and marketing events in smaller cities, towns and villages.

Short-run posters are still premium quality

You don't have to sacrifice quality to get short-run poster savings, either. PsPrint's short-run posters are printed on premium-quality 100 lb. gloss cover stock, which is thick, durable, and features a glossy coating designed to make your artwork more vibrant and attract more attention.

Short-run posters offer unique size options

You can print standard 11-inch by 17-inch posters, but you can also launch attention-getting campaigns by printing in three larger sizes – all the way up to the movie poster size of 27-inch by 39-inch. This is also where major savings come in; since there is no minimum order, you can print larger posters that command attention without breaking your budget.

Short-run posters present unique customization options

Want to tailor your message to a specific location? Short-run posters make it easy. For example, you might want to offer a discount to people who shop at a local grocery store. You can print a single poster that mentions the grocery by name. In fact, you can do this for every distribution location, making your posters more meaningful. You can even incorporate custom URLs and QR codes to help you track which locations perform better in terms of response and event ticket sales.

Short-run posters let you print larger posters that command attention at just the right quantity – and, if you're motivated, you can customize posters to their location for a powerful presentation – all at a cost-savings compared to traditional poster printing. Start saving money by planning your short-run poster campaign now.

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The post Short-Run Posters Stretch Your Marketing Budget appeared first on PsPrint Blog.

Sabtu, 19 September 2015

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Get Personal With Printing

Posted: 18 Sep 2015 05:00 AM PDT

Printing is personal.

We here at the PsPrint Blog are always sharing printing tips to help grow your business or nonprofit. But we print for special occasions, too. Weddings, baby showers, birthday parties, anniversaries and more: We are honored that customers invited us to the party by choosing to print with us.

I don't just work for PsPrint. I'm also a customer. In my more than six years with the company, I have used PsPrint to print my save-the-date cards, thank-you cards for my wedding, my holiday cards and personalized coasters as gifts.

Every year, my husband and I print stickers for my son to hand out at his birthday party.

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level-3-sticker

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It's just a silly, little thing we like to do. Our friends and family love them, and we use any leftover stickers as labels for his lunch box and cups for preschool.

Every year someone comments to me, "These must have been so hard to make." And every year I say, "Not at all. That's what we do at PsPrint." And I explain that it's super easy. You can upload your photo or design, pick your printing options and buy it. Ta-dah!

Whether their printing is for business or for pleasure, our customers know that we are going to deliver a quality product.

And speaking of quality, let's check out some of the cool customer designs that rolled off the printing presses this week.

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