wares blog: Juli 2015

Jumat, 31 Juli 2015

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Posted: 30 Jul 2015 05:07 AM PDT

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You want to print eco-friendly marketing materials, but it's easy to be confused by all the "recycled" labels that can be applied to paper stocks. Some include "recycled content," some are made from recycled "pre-consumer waste," and still others are made from recycled "post-consumer waste." If your business has a green agenda, it's important to make sure your paper stock is really recycled. So, which type of paper stock should you print on?

Is your paper stock really recycled?

In short, yes, if your paper stock carries the "recycled" label it's made from recycled paper. As you might have guessed, however, there's more to it than that. In order to maximize your eco-friendly impact, you need to compare two elements of recycled paper: the content of recycled material, and the type of recycled material.

Content of recycled material

Regardless whether it's labeled with recycled content, pre-consumer waste, or post-consumer waste, the actual content of recycled material in your paper stock plays a major role in its eco-friendly status. Paper comprised of 50 percent recycled material, for example, is also comprised of 50 percent non-recycled material. The closer you get to 100 percent recycled paper stock, the more eco-friendly your printing.

Type of recycled material

As mentioned, there are three main types of recycled material:

1. Pre-consumer waste: material that is never used by consumers before being recycled; for example, paper trimmings that fall on factory floors

2. Post-consumer waste: material that was used by consumers; for example, newspapers, magazines, even old flyers and business cards

3. Recycled content: this label simply means a product has some recycled content in it, which could be a combination of both pre-consumer and post-consumer waste

Which recycled paper stock is best?

Though all recycled paper stocks are better than non-recycled paper stocks, the most eco-friendly paper stock is comprised of 100 percent post-consumer waste. Post-consumer waste is considered better for the environment than pre-consumer waste because it's more likely to make its way to landfills. That's because consumers are more likely to throw things away, while manufacturers are always looking for ways to increase revenues by reusing otherwise-discarded materials (in fact, some don't even consider pre-consumer waste to be recycled).

If you want to print eco-friendly marketing materials, the best option is to print on paper stock made from 100 percent post-consumer waste. PsPrint offers premium-quality 13 point matte cover stock made from 100 percent post-consumer waste for business cards, flyers, brochures, and more – go green with print marketing!

The post Is Your Paper Stock Really Recycled? appeared first on PsPrint Blog.

Rabu, 29 Juli 2015

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Should You Put A QR Code On Your Postcard?

Posted: 28 Jul 2015 05:04 AM PDT

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Much debate surrounds whether QR codes are powerful marketing tools or a dying concept. Here, we examine the case for and against QR codes to help you determine whether you should put a QR code on your postcard.

The case for QR codes

QR codes can connect customers to additional content, help customers follow your brand, and lead customers to online stores and apps to make purchases. Many companies have successfully used QR codes to interact with customers. Taco Bell, for example, generated nearly a quarter-million QR code scans via an ESPN ad campaign; and Snapchat's "Snaptags" are essentially QR codes that make it easy for customers to follow brands on the company's platform.

Some celebrities plan to use Snaptags to connect with fans, and the fact that Snapchat invested more than $50 million in the project suggests that QR codes are evolving, not dying. If major corporations believe in them, why not small businesses?

The case against QR codes

The problem with QR codes is and has always been their implementation. First, customers need special QR code reader apps to use them. Using such apps can be a frustrating experience for some customers – by the time they download and install the app (or find it on their phone) and complete a successful scan, they could have just typed in a simple, short web address.

Such a cumbersome process makes QR codes painful to use. If smartphones featured built-in camera QR code readers, this problem would be mostly resolved; however, that's not the case and some believe that means QR codes aren't relevant to customers and are on their way out. QR codes have great intent, but poor execution.

Should you put a QR code on your postcard?

We could cite numerous statistics regarding QR code efficacy and audience demographics, but those won't tell you whether your own postcard QR code could be successful. The only way to know if you should put a QR code on your postcard is to try it.

My recommendation is to give QR codes a try. Here's how:

develop a compelling call to action – what benefit will your customers receive by scanning your QR code? If there's no incentive, they won't scan
use a QR code generator with tracking features, then place in a prominent spot on your postcard along with your compelling call to action
track your QR code scans, response, and conversions to see how well your QR code performs

If your QR code yields positive results, then you know putting QR codes on postcards can work for your business. If you do not get many scans, do not give up yet – first, try tweaking your call to action and/or try your QR code on a different postcard to see if other components impacted your results. If your QR code continually fails, you'll know not to invest your time and money in them.

Postcards with QR codes can be powerful marketing tools for connecting with your audience; they're cost-effective and simple to deploy, so it's worth testing whether they'll work for you. Be sure to maximize your ROI with discount postcard printing.

photo credit: Join us for the Parks Web 2.0 Workshop (September 2011) via photopin (license)

The post Should You Put A QR Code On Your Postcard? appeared first on PsPrint Blog.

Selasa, 28 Juli 2015

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Why Do Ugly Postcards Work?

Posted: 27 Jul 2015 05:51 AM PDT

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Ever get a marketing postcard that was nothing but big black letters on a yellow background? How about a postcard featuring Courier font and an obviously-stock photo? Ever wonder why companies would invest in such an ugly postcard marketing campaign?

The answer is simple: ugly postcards work. But why?

Think about the role design plays in postcard marketing. In order, postcard design must:

command attention
create desire
visually guide customers to your call to action

Notably absent from this list is "be beautiful." Postcards are not paintings. They are not art. They are marketing tools.

Ugly postcards easily satisfy all three design purposes. They command attention because they're unique and different. Enormous black letters on a yellow background provides stark contrast, is easy to read, and efficiently delivers a marketing message. That marketing message creates desire, and if all that's left is a call to action customers' eyes will be drawn to it.

Should you print ugly postcards?

Ugly postcards aren't for everyone; it's important to consider your audience. For some industries, an ugly postcard might make companies look untrustworthy. In others – think museums, art galleries, painters, and interior decorators – an ugly postcard would not represent the product or service being sold. You don't want to risk damaging your brand image if your audience will reject ugly postcards.

Scams might come to mind when you think about ugly postcards, especially weight loss-related "miracle pills" and similar direct mailers. However, there are legitimate reasons for printing ugly postcards.

I once worked on a small town's school levy campaign in which we were told to make sure the marketing materials didn't look professional. This, despite the fact that a talented design firm volunteered for the campaign. The reason? We didn't want it to appear as though we had spent taxpayers' money on professional design – our audience would have considered that to be a waste of money at a time when we were asking them to agree to give the school system more of their paychecks. While I can't say definitively this was the difference between success and failure for what was a controversial campaign, I can say this: the levy passed.

If you're not sure how your audience would respond to ugly postcards, you can try A/B testing to see how they perform. Create an ugly version of your best-performing postcard and send it to a small segment of your mailing list. Send the original to an equally-sized segment. Compare response rate and ROI for each; if the ugly version outperforms your control, you should consider sending it to your larger list.

Ugly postcards are intentional

Keep in mind I'm not trying to minimize the impact design has on postcard marketing success; rather, I'm saying postcard design is critical to success. Ugly postcards should be intentionally designed that way by a professional designer who understands direct-mail marketing, not someone who haphazardly throws something together with cheap design software.

What do you think? Do ugly postcards have a place in direct-mail marketing? Let us know in the comments! And, if you're ready to market your business – either with ugly or beautiful postcards – you can get discount postcard printing here.

The post Why Do Ugly Postcards Work? appeared first on PsPrint Blog.

Jumat, 24 Juli 2015

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3 Deadly Postcard Marketing Mistakes

Posted: 23 Jul 2015 05:20 AM PDT

Direct-mail postcard marketing is one of the most effective ways you can market your business – provided you do it right. The success of your postcard marketing campaigns is dependent not only on adhering to proven best practices, but also avoiding mistakes that can doom your postcards before you mail them. The following lists three deadly postcard mistakes and details how you can avoid them to launch a postcard campaign primed for success.

1. Failure to define goals

It's important to define specific goals for your postcard marketing campaigns at the beginning of the planning phase. The more detailed your goals, the better you'll be able to measure your results. A good postcard campaign goal is not to "make more money" or simply to "have a positive ROI." Better examples include:

yield 50 percent return on investment
generate 100 qualified leads
generate 100 direct sales
increase online sales by 10 percent
introduce our business to 10,000 potential customers

These aren't the only types of goals you can set, but they give you an idea of the type of specificity you're after. In fact, your goals can be further defined; for example, a mechanic might send a postcard with an oil change coupon with a goal to "sell 100 additional oil changes within 30 days."

Your campaign goals will help you make important decisions during the planning and postcard production process, and they'll dictate whether your postcards are successful. After all, you need to set goals in order to know whether you've met them.

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2. Failure to target

Missing your audience is a common reason for postcard campaign failure. It's absolutely critical to send your postcards to a well-targeted audience comprised of likely buyers. Resist the temptation to send your postcards to as many people as possible, as doing so will waste your investment.

For example, let's say our mechanic wants to send his oil change coupon postcard campaign. To keep things simple, let's say he has two options:

Option 1: Send 5,000 postcards to people who live within five miles of his garage.

Option 2: Send 20,000 postcards to people who live within 20 miles of his garage.

If he picks option two, chances are he'll waste a lot of his investment since many people won't see the value of driving 15 to 20 miles for an oil change, even at a reduced price, when there are several closer mechanics they can use (and who likely send out similar offers).

Option one is the better choice, because the people who live the closest to the mechanic are the most likely customers.

For another example, let's say a fashion company wants to sell high-end bags to women. Their postcards should not only be sent to women, but probably women of a certain age in a certain income bracket.

Again, this is oversimplifying; when you set up your mailing list, you can refine your audience by multiple demographics including:

age
gender
location
income
marital status
parenthood status
buying habits

A good way to create your mailing list is to define customer profiles. Who are your best customers? What types of customers buy the product or service your postcard is going to promote? Compare as many demographics as you know (or can find out) to develop your customer profiles, then use those profiles to build your mailing lists. A well-targeted mailing list will vastly increase your chances of postcard marketing success.

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3. Failure to test

The postcard testing phase is often skipped by marketers, and it's almost certain they're losing money every time they do so. If you want to earn the highest-possible ROI for your postcards, you need to conduct A/B testing in order to generate the greatest response.

A/B testing means you create two different versions of your postcard and send it to small segments of your mailing list. Track response rates and ultimate sales and compare which performs better. That's the version you send to the larger list.

Your postcards don't have to be drastically different, either; sometimes a simple one-word change in your headline can dramatically improve results. Many companies employ a "control" postcard they know yields a predictable ROI, then continually test new versions against it. If one reliably outperforms the control, it becomes the new control and others are tested against it in an effort to continually improve.

Printing two different versions of your postcards costs a little more in the beginning, but it can yield huge dividends in the end. A one-percent increase in response rate could make an enormous impact on your ultimate profits, so it's easily worth A/B testing to maximize postcard performance.

Print discount postcards now!

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Rabu, 22 Juli 2015

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25 Summer Flyer and Poster Templates

Posted: 21 Jul 2015 05:19 AM PDT

Summer is the hottest season for outdoor marketing, as customers take to the great outdoors for festivals, road trips, and more. That makes summer primetime for marketing your night club, restaurant, bar, vacation destination, or tourist attraction with flyers and posters. Save time and craft a professional design with templates that can be customized with your own text, images, and colors. Boost brand presence and generate more response with the following 25 summer flyer and poster templates.

1. Sun Summer Season on Indieground

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2. Summer Party on Elegant Flyer

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3. Summer Holiday by Alex Yanko on DeviantArt

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4. Beach Lounge on That Design Store

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5. Patio Summer Party on Selz

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6. Alive Bar on Flyer Heroes

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7. Shine Summer Music Festival on Indieground

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8. Glow Party on Graphic River

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9. Summer Beach Party on Elegant Flyer

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10. Vacation Flyer by Martz90 on Deviant Art

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11. Beach Party on Freepik

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12. Cruise Party on Elegant Flyer

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13. BBQ Party on Graphic River

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14. Neon Night Club on Blue Monkey Lab

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15. The Perfect Summer Night on Awesome Flyer

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16. Havana Beach Bar on Freepik

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17. Caribbean Summer on Indieground

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18. Sun Festival on Done Pixels

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19. Boat Party on Sick Flyers

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20. Beach Party and Car Show on Elegant Flyer

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21. Sunset at the Beach on Indieground

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22. Fourth of July BBQ on Done Pixels

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23. Summer Jam on Awesome Flyer

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24. Summer Drink on Elegant Flyer

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25. Seasons Festival on Indieground

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Which summer flyer or poster template is your favorite? Keep in mind each of these templates is fully-editable in Photoshop, so you can use them as springboards for your own custom summer flyer and poster designs. When you're finished creating, get discount printing on premium-quality flyers and posters.

The post 25 Summer Flyer and Poster Templates appeared first on PsPrint Blog.

Selasa, 21 Juli 2015

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How to Make Easy Money Selling Tourist Postcards

Posted: 20 Jul 2015 05:35 AM PDT

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You've seen them on gift shop racks in every tourist destination you've visited: postcards featuring photos of local attractions and hot spots. The following details how you can get in on the action and make easy money selling tourist postcards, broken down into five simple steps.

1. Get great photos

If you want to sell postcards to tourists, you need to start with spectacular photos. You can use a high-quality DSLR camera to take your own photos; or, if you don't have a photographer's eye, you can hire or partner with someone who does to take photos for you. Be sure to process your photos with software such as Lightroom or Photoshop to give them a professional's finishing touch.

2. Make your postcards different and better

Visit local gift shops to compare competitors' postcards (in fact, it's a good idea to do this before you take your initial photos). It's important to make your postcards different and better in order to attract buyers. Ideas include taking shots from unique perspectives, applying interesting filters with photo editing software, or adding humorous or sentimental text that your audience will relate to. Your postcards have to stand out in order to achieve high sales figures.

3. Print your postcards

Your postcards must be printed on premium paper stocks in order to attract customers, and you need to be able to print premium postcards at discount prices in order to maximize profits. The best strategy would be to print a few hundred of each postcard you wish to sell, then see which sell best. You can then print higher volumes of your winning postcards to keep your overhead low and ROI high.

Look for postcard printing discounts to increase profits; PsPrint, for example, often offers postcard printing discounts up to 60 percent off. At that rate, you could print 5,000 4-inch by 6-inch 14 point C2S full-color postcards for around $150. Add tax and shipping, and you're up to $225. If you could sell all 5,000 for just one dollar each, you'd still turn a handsome profit.

4. Partner with gift shops

Most tourist destination gift shops won't buy postcards wholesale and sell retail; rather, they prefer to sell postcards on consignment. Essentially, you set up a rack (that you provide) in the gift shop. When a customer purchases a postcard, the gift shop handles the sale and keeps a commission. You get a check for the difference. Commission rates vary, though 50 percent is typically the top rate.

5. Track sales and inventory

Once you're all set up with local gift shops, you need to regularly visit them to pick up your earnings and track inventory. You also need to make sure earnings match inventory – you don't want unsold postcards to go missing. When inventory gets low, print more postcards to restock. In addition, make sure your racks are positioned in prominent areas where customers are likely to see them.

So how much can you make selling postcards? It ultimately depends on the tourist activity at your destination, your travel expenses, and how well your postcards sell. Using our one-dollar 5,000 postcard sales example, after printing and shipping ($225) and 50 percent split with retailers, you would net $2,287.50. Compare discount postcard printing options here.

Image credit: Boston Public Library via Flickr, Creative Commons license

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Rabu, 15 Juli 2015

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What Postcard Paper Stock Should I Print On?

Posted: 14 Jul 2015 05:30 AM PDT

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When it comes to direct-mail postcard marketing, you know the quality of your offer and mailing list are the primary factors behind success – but did you know your choice of postcard paper stock can play a critical role as well? In fact, it's been shown that customers are directly influenced by how much your paper weighs and feels; and heavier, sleeker paper stocks make customers more likely to trust your brand and buy from you. The following offers an overview of the postcard paper stocks PsPrint offers so you can choose the one that best represents your brand and lends itself to direct-mail postcard marketing success.

16-Point C2S Gloss Cover

This thick, heavy postcard paper stock features a glossy finish on both sides that helps your postcards stand out. It's perfect for modern, cutting-edge brands. The glossy finish is attractive and gives your postcards a nice sheen, but it doesn't work well with ballpoint pens.

15-Point Velvet

Available with soft-touch coating that adds a super-smooth finish that's visually attractive and delivers a soothing tactile sensation, velvet postcard paper is perfect for brands that want to promote luxury and sophistication.

14-Point C2S and C1S Cover

These are premium postcard paper stocks that feature a glossy coating on two sides or just one, respectively. The C1S version makes it easy to write on the uncoated side, so you can turn your postcards into response cards. PsPrint's 14-Point C2S and C1S postcard papers are excellent options that allow you to print postcards at economical prices without sacrificing quality.

13-Point Recycled Matte Cover

If being eco-friendly is important to your company, you can't go wrong with 13-Point Recycled Matte. Thick enough to lend a solid impression and featuring an elegant sheen, this paper stock (like all other PsPrint postcards) is printed on with soy-based inks, which are far more environmentally-friendly than VOC-releasing petroleum-based inks.

Ultra Postcards

The ultimate postcard paper stock, ultra postcards are printed on triple thick 120-lb. white eggshell-textured paper and feature a core inside paper that adds an attractive band of color to your postcards. The total thickness is 165 to 170-lb., depending on which color you select for the core, making ultra postcards the thickest and heaviest available. The pleasant eggshell texture adds to their allure and makes ultra postcards perfect for companies that want to get noticed with a big, bold presentation.

All of these postcard paper stocks are excellent options; pick the one that best matches your brand, campaign, and budget to print postcards that make a powerful impression on potential customers. Compare postcard printing options now!

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Selasa, 14 Juli 2015

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Why Summer Sales Sizzle with Direct-Mail Marketing

Posted: 13 Jul 2015 05:49 AM PDT

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If business seems slow during summer months when families focus on vacation rather than buying what you sell, don't simply resign yourself to slow summer sales – do something about it and boost revenues with direct-mail marketing. The following lists five reasons why your summer sales can sizzle with direct-mail marketing.

1. Customers want to beat the heat

If it's hot out, you can bet many potential customers are staying indoors. Cool air conditioning might be your greatest ally; since people aren't on the go, they might be more receptive to your direct-mail postcards, catalogs, and sales packages.

2. Your competitors aren't marketing

If your competitors have given up on summer marketing, you can take advantage of the opportunity to be the sole representative of your industry in customers' mailboxes. Great entrepreneurs actively seek opportunities to best the competition, and a summer direct-mail marketing campaign might just be the way to do it.

3. You can launch early bird sales

You might not sell many snow tires in July, but if you cater to the back-to-school crowd you can get a leg up on competitors by offering an early bird sale that offers great deals for customers who buy school supplies early, for example. If your business is seasonal, get a head start with a summer direct-mail postcard or catalog.

4. You can correlate with summer activities

Do you offer products and services that are relevant to summer vacation, summer heat, or outdoor activities? If so, a direct-mail marketing campaign can be a great way to boost sales. You don't have to swell swimming pools or grills to get in on the action, either; an insurance agent, for example, might send postcards promoting travel insurance policies.

5. You can host a summer event

Summer is the season of events, and if your small business hosts a concert, cookout, conference, or other summer event you can take advantage of direct-mail postcards and sales letters to reach a well-targeted audience that's likely to want to attend your event.

If summer sales are slow, do something about it! Launch a direct-mail marketing campaign to make your summer sales sizzle. Start planning your summer marketing campaign now!

photo credit: Arson Fall08/Winter09 Catalog via photopin (license)

The post Why Summer Sales Sizzle with Direct-Mail Marketing appeared first on PsPrint Blog.

Jumat, 10 Juli 2015

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How Much Does Postcard Marketing Cost?

Posted: 09 Jul 2015 05:30 AM PDT

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Postcard designed by Cannon Craig

How much does postcard marketing cost? There are several factors that go into the cost of a well-designed direct-mail postcard marketing campaign, and each is variable depending on the scope of your campaign. The following lists common costs associated with postcard marketing so you can plan for success.

Copywriting

Most postcards contain few words, which might make postcard copywriting seem like a cheap investment. However, professional copywriter are capable of crafting words that sell – they know what words work, in what order, and can even offer layout suggestions to make your postcard copy more persuasive. It's easy to skimp here, but paying a professional copywriter a few hundred dollars now can result in several thousands of dollars in sales.

Copywriting fees vary, but you can expect to spend around $500 for a good freelance copywriter.

Design

Great postcard design commands attention; without it, chances are your postcards will get tossed in the trash without a second thought. Hire a postcard designer who understands the role layout and images play in branding and marketing. A good postcard designer knows how to use design to enhance the persuasive nature of copy.

Design fees are all over the board, but you can expect to pay a talented designer around $500 for postcard design.

Mailing list

Will you be using an in-house mailing list or a rented mailing list that's comprised of potential customers who fit your target demographics? If it's the latter, your investment will depend on the size of your list, the number of demographic filters you select, and sometimes even the industry you're in. You can get a 5,000-name consumer mailing list starting around $100.

Printing

Postcard printing fees are directly dependent on quantity; in addition, options such as UV coating, premium paper stocks, perforations, and large sizes can add to your investment. Some postcard printers even offer inkjet addressing and mailing services. The more you print, the lower your price-per-postcard.

Keep in mind some companies offer premium postcard printing at discounted prices. PsPrint, for example, sometimes discounts postcard printing by as much as 60 percent. At that discounted rate, you could print 5,000 4-by-6-inch postcards full color on both sides for less than $200.

Postage

Again, postage prices are directly affected by quantity – and it typically represents the largest portion of your investment. For 5,000 postcards, you can expect to pay around $1,400 for postage plus around $350 to have your printing company handle the addressing and mailing.

What is the total cost of a postcard marketing campaign?

When you add all these up, the grand total for a 5,000-quantity postcard marketing campaign comes to around $2,700 – making a $3,000 budget a good place to start. Of course, every postcard marketing campaign should be considered an investment with an expected return: if you deliver the right offer to the right people with the right presentation, postcard marketing doesn't cost a dime – it makes you money!

Instantly price your next postcard marketing campaign now!

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Rabu, 08 Juli 2015

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The Perfect Direct-Mail Postcard, Part III: Postcard Design

Posted: 07 Jul 2015 05:00 AM PDT

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Want to craft a compelling direct-mail postcard design that helps you boost leads, sales, and ROI? This installment in PsPrint's "The Perfect Direct-Mail Postcard" series covers postcard design best practices (see parts I and II for tips on postcard campaign planning and postcard copywriting).

Understand the role of design in postcard marketing

The first step is to gain a good grasp of how design influences postcard response rate. When it comes to postcard marketing, design has three primary purposes: to command attention, create desire, and visually guide customers to your call to action. Everything else is superfluous.

When your postcard design satisfies these three primary purposes, you'll have a powerful postcard presentation that lends itself to improved ROI. Let's take a closer look at each.

Use postcard design to command attention

By now you know the most critical indicators of direct-mail postcard campaign success are your offer and your mailing list, but that doesn't mean design doesn't play an influential role. After all, if potential customers don't notice your offer, it doesn't matter how great it is. That's where design comes in.

Your postcard design has to get your offer noticed. Common strategies include:

large, bold, colorful headlines that can be read at-a-glance
unique images that intrigue customers or visually represent a major benefit
bolded offer statements and symbols – dollar signs, percentage points, etc.
strong typography that matches the mood of your business, brand, industry, and offer
clean designclean design with white space that helps your important design elements stand out

Use these tips to make your postcards pop, and they won't be ignored.

Use postcard design to create desire

Once you've earned attention for your postcard, you need to leverage the power of design to create desire. Consider not only how you can make your offer more attractive, but how you can showcase the benefits customers want. Creating desire is all about showing customers how you'll solve their problems or otherwise make their lives better.

You can use design to create desire by:

featuring unique images that represent a style your customers want to emulate or major product/service benefits
segmenting copy to highlight key points; for example, you might highlight benefits in bullet points
making important facts stand out with color and typography

Your postcard design needs to be able to stand on its own; that is to say, your design needs to tell your story and resonate with customers in the absence of copy. Ask yourself: if customers see your postcard without the text, will they say "I want that?" If so, you have a winning postcard design.

Guide customers with postcard design

Your postcard design needs to guide customers through the sales copy and end at the call to action. Consider the most important information customers need to see, and in what order they need to see it. Use color, typography, layout, and space to:

make sure customers read your postcard headline first so they're drawn into the rest of the copy
reinforce your headline statements with major benefits that create desire
make your special offer stand out, either as part of your headline or secondary to it
guide customers through the copy to your call to action: a restatement of your benefits and offer, plus exactly what they need to do next to take advantage of said offer and fulfill their desires

Take charge of your postcard design and dictate its pace; use your design prowess to quickly guide customers through your copy and make the most critical aspects of your postcard – the headline, benefits, special offer, and call to action – stand out from other elements and each other.

When you couple dazzling design with compelling copy, you can craft highly-effective postcards that present powerful cases for customer follow-ups. If you're not a professional designer, you can create your own postcard using the free customizable templates in the PsPrint Design Library. Start your postcard design now!

photo credit: desktop gift via photopin (license)

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Selasa, 07 Juli 2015

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25 New Photoshop Tutorials for July 2015

Posted: 06 Jul 2015 05:28 AM PDT

Skilled designers make more money; those who master not only design concepts but also the software needed to convincingly bring stunning visuals to life are in high-demand. There's always something new to learn in the field of graphic design, even for design veterans. Keeping abreast of modern trends, studying different techniques, and consistently honing your craft is the only way to stay at the top of your game. Enhance your design skills by taking the following 25 new Photoshop tutorials.

The post 25 New Photoshop Tutorials for July 2015 appeared first on PsPrint Blog.