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All-Time Super Bowl Ad Hits and Misses Posted: 30 Jan 2015 05:16 AM PST What's the best Super Bowl ad of all time? The worst? Though the answer might be subjective, it's fair to say many of us tend to agree which Super Bowl commercials take top honors – and are bottom-dwellers – as we approach Super Bowl XLIX. If we were privy to the results of each Super Bowl commercial, picking the winners and losers would be easy, at least from a marketing standpoint: we'd know which ads helped companies gain new customers and increased sales, and which ads put their backers on the brink of bankruptcy (at $4 million per 30-second spot, it would be easy to do). Then again, many perennial advertisers use the Super Bowl for branding purposes (think Pepsi – typically no call to action, just brand reinforcement), so response would be difficult to measure. That said, we can say certain companies find Super Bowl advertising worthwhile by simple virtue of the fact that they continue to buy spots year-after-year. Others we can judge as successful based on viewer feedback, though that admittedly doesn't mean the ads were ultimately successful from a marketing standpoint. Thus, this list represents my personal opinion regarding which Super Bowl ads are the best – and worst – ever. See if you agree! Best Super Bowl ads ever Terry Tate: Office Linebacker (Reebok) Still going strong on YouTube today, this commercial set off a series of hilarious ads in which an office firm hires an office linebacker to dole out justice to on-the-job slackers.     Coke Guy Gets Caught (Pepsi) What better way to depict your brand as the best than by showing a competitor picking it over their own product?     $2 Million Wasted (eTrade) This ad is funny, but the humor lends itself to eTrade's point: you need to be managing your money better, and eTrade can help.     Worst Super Bowl Ads Ever Perfect Match (GoDaddy) No one wants to see this. Ever. Yet if the goal is to be part of the conversation, GoDaddy wins.     Doberhuahuas (Audi) I love this commercial – I really do. It's pure entertainment. However, it does nothing for the brand. Audi builds luxury vehicles, yet the dog they ultimately use to represent them is a mutt. Nothing against mutts, but in the world of dog shows purebreds are premium stock.     Pandas Need Sales Leads (SalesGenie) Universally condemned for being racist, irrelevant, and downright stupid.     What's your favorite Super Bowl ad of all time? What's the worst? Let us know in the comments! The post All-Time Super Bowl Ad Hits and Misses appeared first on PsPrint Blog.

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Vertical or Horizontal: Does Business Card Orientation Impact Customer Impressions? Posted: 29 Jan 2015 04:57 AM PST Business card art by Dennis McGregor and design by Ideas to Inks' Sally Sundsten for Heartwood Forest Contracting; Back of business card design by AccessoryMU for Schubros Brewery Business cards are more than simple information pieces; they can be powerful branding and marketing tools when your design differentiates you from the competition and lends an impression of quality. When I recently designed new personal business cards for 2015, I wondered whether business card orientation impacts customer impressions. Do horizontal business cards designs influence customers to call, or do vertical business cards hold more sway? Is there even a difference? To my disappointment, diligent Google searches yielded no usable data – I'm a bit surprised no one has published research seeking to measure the impact of horizontal versus vertical layouts in business card design. In fact, I found very little research comparing horizontal versus vertical design at all, save from many opinions on webpage layouts. I was left with little recourse but to make assumptions concerning the pros and cons of horizontal versus vertical business card design. Here are the assumptions I made: Pros of horizontal business card design Horizontal design is more conventional – it's what people are used to, so they can digest information at a glance Horizontal business cards display well in business card organizers and Rolodexes Horizontal business cards won't be questioned – that is to say, your company won't seem gimmicky to potential customers Cons of horizontal business card design Horizontal business card designs have to work harder to stand out from competitors – they're not inherently different Pros of vertical business card design Vertical design can differentiate you from competitors with horizontal business cards Vertical business cards can enhance your branding by symbolizing your unique position in the marketplace Vertical business card can attract customers seeking something new and unique Cons of vertical business card design Vertical designs can be seen as gimmicky by some customers who expect traditional layouts Vertical business cards typically lay sideways in business card organizers and Rolodexes So, which is better: horizontal or vertical business card design? Unfortunately, I have no idea; though I suspect the answer ultimately depends on your field, your brand, and your audience. Still, I haven't found any research to suggest that one orientation actually yields better results than the other, no matter the field or audience. Ultimately it's up to you to determine which design orientation best fits your brand – or, you might even choose one orientation for the front of your business card and another for the back. For my part, I chose a vertical orientation for my business card's latest incarnation. Are your business cards vertical or horizontal? Why did you choose that orientation? Let us know in the comments! The post Vertical or Horizontal: Does Business Card Orientation Impact Customer Impressions? appeared first on PsPrint Blog.

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25 Super-Cool Super Bowl Designs Posted: 28 Jan 2015 05:00 AM PST The Super Bowl is arguably the biggest single event in all of professional sports, pitting the top two teams from the nation's most popular game against one another on national television. The Super Bowl is such a popular event that it demands some of the most expensive advertising on the planet – and many people watch the game just to see the commercials, which are engaged in a contest of their own: every year, we're asked which was our favorite Super Bowl ad. Given the game's supreme popularity, it makes sense that many graphic designers have immortalized the game in their artwork. For your inspiration, the following lists 25 super-cool Super Bowl designs. 1.  Success formula for Super Bowl ads infographic by atym   2.  Super Bowl ticket concept by Matt Andrews   3.  Super Bowl history infographic by InfoJocks   4.  ESPN The Magazine infographic by Yuko Shimizu   5.  Super Bowl party invitation by Perricone Design   6.  NFL's Best Defenses Seattle Seahawks by Jon Rogers   7.  Snow Bowl by Brian Miller   8.  Big Game Big Money infographic by Kelli Anderson   9.  Social Bowl infographic by Stephanie Gibree   10.  Lombardi Trophy on JW Marriott infographic by Sport Graphics   11.  Super Bowl 2017 logo by RARE Design   12.  Super Bowl Tribute by maykrender   13.  Super Bowl collaboration by Spencer Epps and Steve Mercer   14.  HG Super Bowl Ring by Marcelino Mannetti   15.  Own the Moment by Patrick Lange   16.  Super Bowl Bound infographic on Design Crave   17.  Cost of Super Bowl Ads infographic by Mallory McMorrow   18.  Super Bowl Shares infographic by Marketing Profs   19.  Super Bowl infographic by Alan McNamara   20.  San Francisco Rises by DiamondDesignHD   21.  Seahawks/Broncos by David Portelli   22.  The 12th Man poster on Pinterest   23.  Super Bowl party poster by Larissa Stuts   24.  Super Bowl infographic on Pinterest   25.  Super Bowl Appearances versus Real Estate Prices infographic by Market Leader The post 25 Super-Cool Super Bowl Designs appeared first on PsPrint Blog.

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Print Stickers for Cheap Yet Memorable Corporate Identity Kits Posted: 27 Jan 2015 11:53 AM PST Rushing Duck Brewing Co. sticker. Corporate identity kits are hallmarks of successful businesses. They successfully brand all communications and lend the impression of legitimacy and credibility. One of the challenges of crafting a worthy corporate identity kit is to make yours different to demonstrate how your brand is unique in the marketplace. Another challenge, particularly for the smallest of businesses, is investment: printing letterhead/stationery, envelopes, sales sheets, business cards, pocket folders and other materials at one time can be cost-prohibitive for some businesses. Fortunately, stickers can solve both problems and help you make your brand seem unique and attractive. The following lists three ways you can print stickers for cheap yet memorable corporate identity kits. 1.  Replace your pocket folders When it comes to corporate identity kit printing, pocket folders represent the greatest expense – in fact, custom pocket folder printing can represent half or even more of your total corporate identity kit investment. Of course, you need something to put your corporate identity kit materials in. Stickers make it possible to buy cheap department store folders (in your brand color, no less) and still look unique and profession. Just slap your sticker on the cover and voila! Custom pocket folder. 2.  Box it up One unique idea is to buy cheap cardboard mailing boxes, then place your corporate identity kit materials inside. This is perfect if you want to give away bulky promotional items such as shirts or beach towels with your kits. Seal your boxes, place a sticker or two on the outside, and you have a unique and memorable press kit for cheap. 3.  Be traditional If you love the idea of custom printed pocket folders, you don't have to break from tradition to be memorable. Print large stickers to include in your corporate identity kit, each with a different purpose: bumper stickers, window clings, computer stickers, wall stickers, and even stickers for specialized applications dependent on your target audience (think bicycle stickers for a company that sells bicycling accessories). This is a great way to reinforce your brand and help promote your company beyond your corporate identity kit. What other ways can you think of to print stickers for cheap corporate identity kits? Let us know in the comments! The post Print Stickers for Cheap Yet Memorable Corporate Identity Kits appeared first on PsPrint Blog.

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30 Locations for Powerful Banner Placement Posted: 26 Jan 2015 05:00 AM PST We've discussed how banners can be excellent promotional tools that brand your company and motivate response, and how banner marketing success is largely dependent on placement. Once you print banners that include a compelling pitch, you have to place them where your target audience will see them. In some cases, you can place banners designed for a well-defined audience; in others, you can place banners in areas where they'll be seen by the masses (which will naturally included your audience). Because banner printing is so cost-effective, you can take advantage of multiple locations to promote your brand, products, and services. The key to success is location, location, location, so the following lists 30 locations for powerful banner placement. The corner of high-traffic intersections On aisle stands in shopping malls On street-side light posts On the sides of buildings, particularly where your audience frequents At concerts At sporting events On your trade show booth or table On walls at trade shows and conferences On windows On walls On doors On railroad bridges and overpasses (with permission) On boats Towed behind a plane at special events (think air shows, festivals, etc.) At festivals Outside your store front Inside your retail store Across the street from a competitor's store On parade floats On posts – anywhere there's grass At relevant events (using posts or walls) On trailers and mobile homes when parked at events On vendor booths, if you sponsor vendors at events Within view of a busy restaurant's patio seating On the side of the highway In a public park (with permission) On the beach On a fence Hanging between building pillars On vending machines (with permission) Of course, you don't have to distribute your banners in all of these areas – carefully review the list to determine which banner placement opportunities will help you get your message in front of your target audience with minimal investment. Remember to print banners that are attention-getting and feature short, memorable messages to increase the likelihood that potential customers will remember your brand and even follow up on your call to action. What other locations represent powerful banner placement? Let us know in the comments! The post 30 Locations for Powerful Banner Placement appeared first on PsPrint Blog.

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The Case for Jacks of All Trades: Why Entrepreneurs Love One-Stop Shops Posted: 23 Jan 2015 05:00 AM PST In the world of business we're constantly told to focus on a product area, that we must have a well-defined niche, that we need to resist the urge to be jacks of all trades and instead build a reputation as being the best at one thing. Most of the time, this is sage advice; however, I've recently been questioning the wisdom of the niche – particularly as it pertains to B2B services. Can a case be made for being jack of all trades? Let's say you're a budding entrepreneur with a small start-up. Your time is in high demand – there aren't enough hours in the day – and you need digital marketing services. Specifically, you need someone to manage your paid advertising, your blog and content marketing, your website and local SEO, your newsletter marketing, and your social media profiles. Which would you prefer: You can choose a different specialist for each type of marketing you need; in doing so, you'll need to bring each separate service provider up-to-speed on your goals, budget, company profile, products, and services. Moreover, you'll need to constantly serve as communicator between each service provider to ensure cohesive multi-channel marketing campaigns – including copy-writing, distribution, and artwork. You can choose a single service provider that offers all of these services under one roof. In doing so, you'll be able to communicate a single message and let your service provider manage your team. Both options can yield the same results, but only the second option frees your time to focus on growing your business, interacting with customers, and guiding your company to the future. From an entrepreneur's perspective, a jack of all trades can be a godsend. Let's look at another example: let's say you want to launch a direct-mail postcard marketing campaign. In this case, you could: Rent a mailing list from one provider, have your postcards designed by another provider, have your postcards printed by yet another provider, and visit the Post Office yourself to mail your postcards (after working to get an Indicia for bulk rate mailing). Have a single company provide your mailing list, postcard design, postcard printing and addressing, and postcard mailing (with their Indicia). Again, you can see the time drains associated with choosing multiple providers in the first option and the time-freeing hands-off approach taken by the second option. For entrepreneurs, start-ups, and small businesses, time is the most valuable commodity; and one you can't control. You can, however, free time by sourcing marketing services under one roof: hence, the value of jacks of all trades. What do you think? Can a case be made for jacks of all trades? Is quality and expertise comparable between niche providers and one-stop shops? Let us know in the comments! The post The Case for Jacks of All Trades: Why Entrepreneurs Love One-Stop Shops appeared first on PsPrint Blog.

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Why Aren’t You Acting On Your Most Creative Idea? Posted: 22 Jan 2015 05:15 AM PST If you're an entrepreneur, chances are you have a list of business ideas a mile long – you know you can't launch them all, so you have to be selective about which business ideas stand the greatest chance of profit. That's boring. Boring is fine for some entrepreneurs, because boring can be lucrative. But some entrepreneurs need to operate on the edge, in a sphere of action, even if that sphere has unknown and unpredictable outcomes. Others are able to build successful businesses that essentially run on autopilot and are looking for new, exciting ventures to pursue. And just about every entrepreneur got into business, at least in part, to lead a more fulfilling life. Despite this, they often ignore their most creative ideas – those ideas they're most passionate about. What's your most creative idea? If you haven't acted on it, you could be missing a huge opportunity to carve out a new niche and potentially make millions – even billions – of dollars. Sadly, we tend to sit on our most creative ideas for fear they will be rejected. At same time, the most creative ideas are often the most profitable. They're fresh, unique, different, new and compelling. Customers yearn for new ideas. Consider your most creative idea. Write it down. Is there any real reason why you shouldn't move forward with it? No – take a look at rebuttals to some of the most common objections to pursuing a creative idea. It might not sell. You'll never know unless you try; plus, part of the process of bringing a new idea to market includes market research. You don't have the money. There are free and low-cost marketing strategies anyone can successfully use. You can also seek investors, partners, and loans. You don't have the time. Simply invest a single hour every day in the beginning – if you manage your time well, anyone can carve out an hour to try to live their dream. As you can see, there really is no excuse for not pursuing your most creative idea. If you want to make it big, it's time to put your big idea to the test. Stop holding yourself back, and make 2015 the year to swing for the fences. The post Why Aren’t You Acting On Your Most Creative Idea? appeared first on PsPrint Blog.

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30 Resources for Naming Your Company or Brand Posted: 21 Jan 2015 05:00 AM PST What's in a name? Everything, when it comes to naming your company or brand. Your name speaks volumes about who you are, what you do, and who you do it for. It tells your story succinctly, and imparts your unique selling point. Your brand or company name influences purchasing decisions and can play a major role in your success – or failure. That's why it's so important to get your name right the first time. To help you select the perfect company or brand name, check out the following 30 resources for naming your company or brand. 1.  Entrepreneur: "Naming Your Business" The magazine's online portal for naming businesses and brands includes several helpful articles full of naming insight you can use to coin your business name. 2.  Small Business Administration Another online portal, this one provided by the SBA, that differs from many in that it covers the steps you need to take to formalize your business name. 3.  The Economist: "Verbing Brand Names" Read this insightful article to understand why we "google" but we don't "microsoft." 4.  Naming Knowledge Strategic Name Development offers lists of the biggest brand names, slogans, and taglines you can use to discover popular trends and to inspire your own business name. 5.  Pentagram: "How to Get a Name Right" Covers the basics of naming your business, the right way. 6.  Highsnobiety: "The Do's and Don'ts of Naming a Brand" A lot of material covers what you need to do to name your business; this article also covers what you should never do. 7.  A 3-step Process for Naming An excellent blog post that discusses the term "special wrongness." 8.  Business Name Test About.com helps you run your business name through the gauntlet to see if it passes the "business name test." 9.  Namestormers Process This professional naming firm publishes its process, so you can emulate what the pros do to name your own business. Of course, you could also hire the firm to develop your name. 10.  WordLab Business Name Generator Not the most serious tool on the web, but it can spark inspiration. 11.  The Name Inspector: "10 Tips for Naming Your Company" More professional insight into what makes a great business or brand name. 12.  Business Name and Tagline Generator This 19-step interactive process will help you come up with the perfect brand name. 13.  NetSubstance Brand Name Generator Enter keywords, then play with mathematical percentages to adjust attributes such as prefixes, suffixes, and vowels to develop your brand name. 14.  Igor Naming Guide One of the most successful naming firms presents this free guide to help you name your own business. It's available in a comprehensive version as well as a shorter version. 15.  Catchword Branding Blog This frequently-updated blog covers all aspects of branding; read the most popular posts to help you in your process. 16.  Wordoid Want a truly unique brand name? This creative website helps you develop new words to use as your name. 17.  NameRobot The most comprehensive brand name generator on the web, NameRobot doesn't spit out random names; rather, it walks you through a process to help you develop a name based on your company's attributes. 18.  Name Mesh Startup Name Generator Simultaneously helps you develop business names and checks their URL availability for selected domain extensions such as .com and .co. 19.  Frozen Lemons A brand naming services that guarantees .com availability for suggested names. Pricing is tiered based on how many names you want to consider. 20.  Zenmark The world's first "verbal design" agency focused on developing accurate brand names. 21.  A Hundred Monkeys Naming and Branding Directory Browse names developed by A Hundred Monkeys to spark inspiration for your own; if you get stuck,  you can hire this well-known naming firm. 22.  Naming Force Lets you run crowdsourced business naming contests. 23.  NameStation Another crowdsourced business naming contest website. 24.  Name Contests Yet another brand name contest site. 25.  CrowdSpring The last business name contest site listed here, but notable for its popularity. Compare pricing and what you get for all naming contest sites in order to choose the best for you. 26.  Panabee Helps you search for brand names, domain names, social media names, and more through the use of a comprehensive comparative search engine that makes suggestions based on keywords. 27.  Logo Savvy by WOW Branding This hardcover book lends insight into the methods followed by the world's top branding companies. 28.  NOLO Business Name Law Make sure you can legally use your perfect brand name, then legally protect it using the resources listed here. 29.  Catchword Brand Name Development Guide This free .pdf guide walks you through the process of professionally developing a brand name. 30.  Zinzin Naming Guide Another free guide, this one reveals the Zinzin method for professional business naming. Armed with these 30 resources, you should be able to develop a powerful company or brand name that's memorable and suits your business perfectly. What other business and brand name resources do you like? The post 30 Resources for Naming Your Company or Brand appeared first on PsPrint Blog.

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Super Bowl Party Printing Guide Posted: 20 Jan 2015 05:00 AM PST If you're hosting a Super Bowl party at your restaurant, bar or even your home, you can show your love for the big game by printing Super Bowl-themed items featuring your name, logo, photos, or whatever you want to share with your guests. This this Super Bowl Party Printing Guide, we show you everything you need to print to make your Super Bowl party one for the ages. Invitations Send Super Bowl party invitations featuring your custom artwork, photos, and logos to invite guests to your party. If you're hosting a Super Bowl party at home, you can come up with a unique name for your "bar and grill." The Super Bowl is a fun event and much of it's supporting advertising is humorous, so feel free to have some fun with your Super Bowl party invitations! Save-the-date magnets Save-the-date magnets make great additions to your Super Bowl party invitations, since customers can easily place them on their refrigerators to be reminded of your big party every time they get a drink. Again, adding a touch of humor to your save-the-date magnets can make them more attention-getting and memorable. Posters and flyers If you need to market a public Super Bowl party, such as one held at a restaurant or pub (or tailgate), you can hang posters and flyers in prominent areas your guests are likely to see them. You can also employ a "street team" to hand out club card flyers that advertise your Super Bowl party to passers-by. Banner Place a large vinyl banner advertising your Super Bowl party right outside your location. That way, anyone trying to find you will easily know they've come to the right place. Menus If you'll be serving food at your Super Bowl party, special Super Bowl-themed menus are in order. Print fun menus that highlight your most profitable dishes. If you're printing menus for a home-hosted party, create custom artwork that helps you commemorate your epic party. Name your menu items after people and phrases only your guests will understand. Coasters The perfect Super Bowl party supply, whether you're hosting at home or in a restaurant or bar. You can print custom coasters commemorating your Super Bowl party and branding your establishment (or man cave). Not only do coasters look great and lend a sense of authenticity, they keep your tables ring-free! What else should you print for your Super Bowl party? Share your ideas in the comments! The post Super Bowl Party Printing Guide appeared first on PsPrint Blog.

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Vinyl or Canvas: Which Banner Material Is Best? Posted: 16 Jan 2015 05:00 AM PST Vinyl banner by By Laura Designs for Agrothermal Systems Your choice of banner material has a direct impact on banner performance in terms of aesthetics, longevity, and, ultimately, return on investment. We've already covered how banner marketing can be a powerful  way to promote your products and services; now, let's take a look at which type of banner material is best: vinyl or canvas. How banner material affects aesthetics Your choice of banner material impacts design aesthetics. Canvas banners, for example, are printed on white woven polyester fabric that features a non-reflective finish for a flat, matte look. This look works well in upscale environments with plenty of lighting, whether natural or artificial. You have more options when it comes to vinyl banner printing. White matte vinyl banners feature high-grade frontlit vinyl with PVC coating. Don't be fooled by the matte finish; these banners can promote bright, attention-getting designs on their smooth surfaces. White mesh vinyl banners feature a rugged texture due to their mesh makeups, which can lend itself to rugged designs. Biodegradable vinyl banners are similar to white matte vinyl banners, with the added eco-friendly benefit of being compostable in landfills. Despite their differences, just about any design can look fantastic on any of these banner materials. That said, banners printed for trade shows and conferences – particularly in which viewers will be up-close – should avoid mesh material because it's easy to see through from short distances. Banners viewed from a distance of more than a few feet, however, can look great printed on either vinyl or canvas. As you're about to see, environment is far more important to banner material selection. Indoor or outdoor use Both vinyl and canvas banners are great for indoor use (though, as mentioned, vinyl banners are see-through up-close), and both perform well in fair outdoor weather. If your banners will be outdoors for long periods or placed in harsh, windy, rainy weather conditions, however, mesh vinyl is the top-performer. Its mesh composition allows wind to pass through banners without tearing and it won't be weakened by rain. However, mesh banners do not perform well in extreme cold, which can make the material brittle. White matte vinyl, biodegradable vinyl, and canvas banners can withstand cold conditions but not other harsh weather. If you plan to use your banner for a long time, especially outdoors, biodegradable vinyl should be avoided as it will eventually break down (though the process takes three to five years). Which is the best banner material? The best banner material depends on how and where you'll place your banners. Canvas, biodegradable vinyl, and white matte vinyl are excellent choices for indoor banners. Canvas and white matte vinyl are great for cold outdoor conditions – but not wind and rain. White mesh vinyl is best for windy, rainy, harsh outdoor weather. The best banner material, then, is the one that looks great and lasts a long time in its environment; longevity increases ROI, whether you're leaving a banner outside for months or reusing your banner for speaking engagements and trade shows. Use the information in this post to make an informed banner material choice that will help your business grow and profit. The post Vinyl or Canvas: Which Banner Material Is Best? appeared first on PsPrint Blog.

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How to Own 2015 with Monthly Customer Newsletters Posted: 15 Jan 2015 05:00 AM PST Newsletter cover by InterDesign's Matt Knutson for Douglas Island Pink and Chum Newsletters can be powerful marketing tools that fuel sales, connect with customers, and help you grow your business – provided you do newsletters right. Here's how to own 2015 by printing monthly customer newsletters. Get to the point First and foremost, you need to define what your newsletter is about. Your newsletter should be relevant to your business and your customers, so find common ground: How can you help your customers with newsletter content? What do your customers want to learn more about? Take time to poll your best customers to find out the answers to these questions, then develop newsletter content to meet customer demand. Focus on helping your customers Your newsletters should include content that focuses on helping your customers, not overtly selling your products and services. You want to position your brand as the authority in your field, and the only way to do that is to give your customers honest and accurate information. Sure, you can sprinkle your products and services into the copy, but don't turn your newsletters into advertorials. Promote your products and services with ads instead, so customers can tell the difference between editorial and advertising content. Feature your customers Print case studies highlighting how you helped real customers; get direct quotes from your customers and let them tell the story from their point-of-view. Publish customer photos, answer customer questions, and spotlight a "customer of the month" to help demonstrate how much you value your customers. Have online content? Link to it If you have online content you want your customers to view, simply use QR codes and easy-to-remember URLs so customers can quickly visit your videos, tools, and apps from any device. Your newsletters should work with your online campaigns to maximize your success. Present VIP offers Give customers incentives to subscribe to your newsletter and reward them for doing so with VIP-only special offers, delivered exclusively through your newsletter. You can easily track coupons and coupon codes to determine your ROI from such offers. If you incorporate these tips into your newsletter marketing campaign, you'll earn customer trust by offering expert and honest advice, you'll earn customer loyalty by earning trust and by demonstrating how much you value your customers, you'll keep your brand top-of-mind with monthly communication, and you'll make more sales because you can create desire and present special offers to loyal customers who trust you and want to buy from you. What better way to grow your business in 2015? The post How to Own 2015 with Monthly Customer Newsletters appeared first on PsPrint Blog.

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3 Ways to Refresh Your Marketing Materials for 2015 Posted: 14 Jan 2015 05:00 AM PST Have you been using the same business card for a decade? Are you still using the same sales banner you printed back in 1998? Do your sales brochures still list "www" in your web address? It's time to give your marketing materials a makeover! The following lists three ways to refresh your marketing materials for 2015. 1.  Use contemporary language Read through your dated marketing materials to check for: past buzzwords that no longer have relevance lack of social media CTAs dated identifiers – for example, the "www" domain prefix isn't necessary Dated language can make your company likewise appear dated;  you don't want customers to think the industry has passed you by. Update your marketing copy with modern language today's customers will respond to. 2.  Employ modern design trends A dated design is just as bad as old copy; if your brochure looks like it was printed a decade ago, customers will assume you last did business a decade ago – or, at best, you're barely keeping your doors open. Contemporary styling says a lot about your company: modern brand, premium quality, relevant solutions, for example. You don't have to abandon traditional values to give your marketing materials a design makeover, either; in fact, one modern design trend is a retro, vintage look that would lend itself well to a company founded on tradition. Study the work of modern designers, or simply hire a professional designer to update your look. Give all of your marketing materials a makeover for cohesive branding: everything from business cards and letterhead to banners and your website. 3.  Add mobile interactivity Brainstorm ways you can add mobile interactivity to your marketing materials. QR codes printed on postcards, brochures, and banners, for example, can let customers quickly view your video, website, or app from any device (and your website should be mobile-ready, of course). Make it easy for customers to quickly like or follow your social media pages simply by pointing their smartphones at your marketing materials, or let them instantly generate coupons to use at your brick-and-mortar location. If your marketing materials need a makeover, you can employ these three tips to develop refreshing marketing campaigns that add value to your brand and generate greater response in 2015. What other ways can you refresh dated marketing materials? Share your tips in the comments! The post 3 Ways to Refresh Your Marketing Materials for 2015 appeared first on PsPrint Blog.

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