wares blog: 2013

Minggu, 29 September 2013

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Posted: 28 Sep 2013 01:34 PM PDT

Freelance graphic design opens up a world of possibilities to those who enjoy freedom over the security of a typical 9-5 job. Freelancing has pros as well as cons, and understanding them is essential to making a decision regarding the direction to take in your career. Deciding whether to freelance [...]

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Minggu, 22 September 2013

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Unusual Inpsiration

Posted: 21 Sep 2013 10:28 AM PDT

Inspiration isn’t hard to come by with the world wide web at our fingertips, but sometimes we need to step outside the box of conventional thinking and examine some more unusual sources of inspiration. By stretching beyond the tried and true, inspiration becomes fresher, more effective and leads to better [...]

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Selasa, 17 September 2013

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50 Tints of Green

Posted: 16 Sep 2013 02:01 PM PDT

The wild success of last year’s best-seller, 50 Shades of Grey, was a shock to many in the writing community. The story began as a work of fiction written by a fan of the Twilight vampire franchise. It began life as a story on a website dedicated to works of [...]

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Selasa, 10 September 2013

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Money-based Art

Posted: 09 Sep 2013 04:52 PM PDT

The fact that it is largely illegal to reproduce accurate images of currency discourages most designers from using money in their designs. The crassness of including actual paper bills in a design is also a deterrent. Social and legal mores don’t stop all artists, however. These 10 clever pieces of [...]

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Selasa, 03 September 2013

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Selasa, 27 Agustus 2013

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Print Marketing for Beginners

Posted: 26 Aug 2013 01:26 PM PDT

With the advent of the internet, social media and e-mail, direct mail advertising may seem like an outdated method of getting a message out to consumers. However, direct-mail advertising has been on the rise in recent years, for one simple reason: It works. Direct-mail pieces, whether they're brochures, newsletters or [...]

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Selasa, 20 Agustus 2013

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Vintage Ad Designs

Posted: 19 Aug 2013 01:14 PM PDT

Advertising and design change with each new decade. Ideas and social mores come and go. What was humorous in one decade may be considered offensive or even disturbing just a few short years later. These sixteen designs are examples of how design that reflects commonly accepted cultural norms in one [...]

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Selasa, 13 Agustus 2013

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Mythological Design

Posted: 12 Aug 2013 05:41 PM PDT

Mythological creatures abound in graphic design. Vampires have been part of logo design long before they sparkled. The evolution of a highly-successful logo is intricately woven with the original desire and ideals of the founders of the company in question, and mythology offers up many ideas and ideals in which [...]

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Selasa, 06 Agustus 2013

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Pinterest as a Marketing Tool

Posted: 05 Aug 2013 05:02 PM PDT

The "Big Three" in marketing have a new competitor in the social networking marketplace. While Facebook, Youtube and Twitter have enjoyed a healthy lead in all things marketing recent newcomer Pinterest is earning its way into the spotlight a few million clicks, or pins, at a time. Savvy marketers will [...]

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Selasa, 30 Juli 2013

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5 Signs You Need a Real Job

Posted: 29 Jul 2013 07:37 AM PDT

How do you know when to give up? Here are five signs to watch for that your freelance career might be on a straight track to doom: 1) You’re seriously considering taking a job as a circus clown. Well, why not? It’s a lucrative side-job, right? You’ve been playing kiddie [...]

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Selasa, 23 Juli 2013

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Outsourcing: When is it a bad idea?

Posted: 22 Jul 2013 10:56 AM PDT

Outsourcing is the hottest trend in design these days. Hiring freelancers or outsourcing companies can be an important part of a marketing plan. Big companies use outsourcing in order to be able to take on more work. Little freelancers do it for the same reason, and to increase their bottom [...]

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Selasa, 16 Juli 2013

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Effective Tweeting: Hashtags

Posted: 15 Jul 2013 06:34 PM PDT

Twitter, like most social media sites, has its own unique personality and set of social etiquette rules. The use of hashtags is perhaps the least understood phenomena, and yet, like Facebook’s ubiquitous “Like” button, it has grown beyond Twitter. Hashtags often appear in other social-media posts, even though they do [...]

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Selasa, 09 Juli 2013

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Social-Ville

Posted: 08 Jul 2013 07:34 AM PDT

Farm-Ville, Fish World, Happy Pets, Bubble Pop, the list goes on and on. How do you stay productive when so many flashing, beeping, enticing distractions are calling? While in-person networking is effective, social media is here to stay. Here are a list of five tips for staying productive while engaging [...]

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Selasa, 02 Juli 2013

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Difficult Design

Posted: 01 Jul 2013 07:30 AM PDT

Certain industries are more difficult to produce graphic designs for than others. Any industry that offers an abstract product, like a service, rather than a physical product, is going to be more challenging to design for. The most challenging designs are connected to industries that produce a product or [...]

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Rabu, 26 Juni 2013

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Effective Use of Color in Design

Posted: 25 Jun 2013 07:24 AM PDT

Color response is one of the most primitive and ingrained elements of human psychology. We are hard-wired to see symbols in the colors our eyes perceive. Red is blood, fire, sunsets and rises, the color of passion. Blue is the soft, soothing cool of the sea, or of a tranquilly [...]

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Selasa, 18 Juni 2013

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Huge Exposure from Obscure Markets

Posted: 17 Jun 2013 07:19 AM PDT

Not every designer will get to create the logo for the next Olympic Games, or design a reboot of a huge international corporation. Designers who pine for the mountaintops when it comes to choosing jobs may wind up disappointed, but there are diamonds to be gleaned amongst the foothills. Some [...]

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Selasa, 11 Juni 2013

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10 Pop Culture-Inspired Logos

Posted: 10 Jun 2013 01:27 PM PDT

Pop culture has inspired many aspects of our day to day lives, including graphic design. Here are 10 examples of pop culture‘s influence over logos, in parodies and inspired designs. Tom Chu works for PsPrint and PsPrint Blog. When he’s not sitting behind a computer, Tom likes watching [...]

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Selasa, 04 Juni 2013

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Logo Evolutions, 5 Top Brands

Posted: 03 Jun 2013 11:39 AM PDT

As a business changes, it needs to make the decision whether to keep the logo customers have come to associate with their particular brand, or to change. Sometimes, change is healthy and positive. At others, changes can be disastrous. Some companies change logos often, while others retain their basic look, [...]

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Selasa, 28 Mei 2013

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Branching Out

Posted: 27 May 2013 11:35 AM PDT

Making a living in the graphic design industry isn't an easy prospect. It requires hard work, long hours, and a willingness to push past the commonly accepted boundaries of what a designer does for a living. In other words, if you want to survive as a graphic designer, you need [...]

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Selasa, 14 Mei 2013

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Choosing a Print Company

Posted: 13 May 2013 11:12 AM PDT

Choosing a printing company is no easy task. Whether you need signage, flyers or brochures printed, chances are you need your marketing materials to be of high quality and low cost, and preferably in your hands as soon as possible. Those looking for fast, low-cost, high-quality work are usually advised [...]

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Selasa, 07 Mei 2013

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A Blogger’s Little Helpers

Posted: 06 May 2013 11:04 AM PDT

Blogging is as simple as coming up with a few topics, writing some entries, designing a pretty site or using a WordPress template, and publishing your insights online, right? Well, almost. The truth is, blogging is a competitive field. If you want to get noticed, you'll need to stand [...]

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Selasa, 30 April 2013

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Back to the Future

Posted: 29 Apr 2013 12:27 PM PDT

Retro is a popular and interesting trend in today’s graphic designs. Studying what’s been done in the past is a great way to get inspired to create even more innovative and interesting designs. Here are some retro-style logos for your inspiration and enjoyment! Tom Chu works for PsPrint [...]

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Rabu, 24 April 2013

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Creating Motion in Design

Posted: 23 Apr 2013 12:44 PM PDT

Creating motion in design is more complex than simply capturing the blur effect that is sometimes created by movement in a photograph. The design itself can create motion, by incorporating elements that fool the eye into seeing movement in a still photograph. Motion can be created in an image by [...]

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Selasa, 16 April 2013

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Designer’s Best Friend

Posted: 15 Apr 2013 12:08 PM PDT

Dogs are sometimes referred to as “man’s best friend”. Animals are a popular element in graphic design because people relate to nature. Animals often evoke feelings of empathy and even affection in pet-lovers. Fish swimming, birds flying and cats doing all the things that cats do draws an audience to [...]

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Selasa, 09 April 2013

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Designing Custom Envelopes

Posted: 08 Apr 2013 11:41 AM PDT

With postage costs rising, it's more critical than ever that your direct-mail pieces have the maximum impact and effectiveness. Whether you're sending brochures, flyers, invitations to an event, or form letters, your envelopes are the first impression people gain from your mailings. Creating a custom envelope that stands out from [...]

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Preparing to Design

Posted: 08 Apr 2013 11:24 AM PDT

There are hundreds of blogs out there, all giving advice on how to design and touting the glorious history of graphic design, but few articles actually address the creative process that goes into creating a design project. Graphic design should be fun, intuitive and enjoyable, but there are times [...]

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